A DVERTISING C AMPAIGNS

B ARNARDO ’ S Target audience- Parents, Older people who fell bad on children in need Representation-To show the kids in the world that need help. Campaign message-To get people to want to donate money to help kids in need

This image has a targeted an older audience like parents and older people this baby looks healthy, fat the backgrounds quite a nice light golden white colour scheme they say (if only every child could be born with a silver spoon)this means that not every baby get the same chances as the baby in this image. This baby has a new born wristband on to signify its just been born.

This image shows a baby drinking a bottle of spirit the baby is alive but crying he looks a lot skinnier than the baby in the first image his skin is dirtier and his hair looks filthy and messy. In this mage the baby is also wearing the wristband to signify its just been born. The background is a lot duller and is not bright at all the caption is (there are no silver spoons for children born into poverty) this shows us this baby was born into poverty and Is sick.

The baby in this image is more extreme to the viewer than the previous one he has a cockroach in his mouth and the baby also look dead. The background is a bright white colour signifying that its on a towel dead. This will shock the target audience and make them want to help the baby. In this mage the baby is also wearing the wristband to signify its just been born the caption is (there are no silver spoons for children born into poverty) this shows us this baby was born into poverty and Is dead.

This baby is clearly dead In this image his skin is pale, oily, hair is greasy and disgusting. He has a needle coming out of his mouth signifying someone in poverty hasn’t got enough money to raise a child and has decided to inject him so he dies. This horrible photo will show the target audience what's happening in the world and will get them to invest in this charity.. In this mage the baby is also wearing the wristband to signify its just been born the caption is (there are no silver spoons for children born into poverty) this shows us this baby was born into poverty and Is dead.

T ESCO C HEROKEE Target audience-Men and women interested in fashion and being sold a lifestyle brand Representation-To show that Tesco Cherokee clothing are the most relaxed clothing to wear Campaign message-To get people to purchase these clothes from this brand

The woman in the picture looks relaxed even though she is in a bare trap this suggest that she is relaxed because of the clothes she is wearing this is what the advertisement is trying to show. The background is brown and green matching the clothing that the company is trying to advertise.

The woman in the picture looks relaxed even though she shouldn’t be as she is stranded at sea surrounded by sharks with her feet in the water this signifies she is relaxed because of the clothes she is wearing this will make people interested in buying the clothes if they are relaxed and comfy in them.

The man in the image appears to be sleeping even though he's falling through the sky about to die but because of the clothes he's in it signifies he's that relaxed he's asleep when facing sudden death this would attract people to buy the clothes because there relaxing and comfy to wear.

The woman in the picture is dangling from a tree with one arm whilst checking her nails this signifies she's bored and got nothing to do this will promote the clothing she is wearing because normal people would panic in this situation but she is relaxed because of her clothing as it states in the top left hand corner of the picture

T ESCO F&F Target audience- Young women interested in modelling and fashion and looking like one for cheap Representation-To show that F&F are runway type clothing for affordable prices Campaign message-You can look like a model for cheap by buying of this brand

The woman in this image is waring a fashionable beautiful dress walking down the catwalk at the bottom of the image there a caption saying affordable elegance-Tesco the woman is trying to sell a lifestyle choice by looking like a cat walk model and by only paying a cheap price this will appeal to the target audience as they will want to look nice for a bargain

The woman in this image is wearing a fashionable beautiful dress she is standing in a modelling pose to show the target audience that she can look like model for cheap at the bottom of the image there a caption saying affordable elegance-Tesco the woman is trying to sell a lifestyle choice by looking like a cat walk model and by only paying a cheap price this will appeal to the target audience as they will want to look nice for a bargain

The woman in this image is wearing a fashionable beautiful dress she is standing in a modelling pose to show the target audience that she can look like model for cheap at the bottom of the image there a caption saying affordable elegance- Tesco the woman is trying to sell a lifestyle choice by looking like a cat walk model and by only paying a cheap price this will appeal to the target audience as they will want to look nice for a bargain she has a different pose to the previous image but the image has the same message as the other two affordable elegance so that will attract buyers.