Chapter 4 THE MARKETING ENVIRONMENT. Thought For The Day “I’ve learned that being kind is more important than being right.” Late Andy Rooney, CBS 60 Minutes.

Slides:

Advertisements

Similar presentations

Chapter 2.1. Customers – the individuals who purchase the product Consumers – the individuals who use the product Market – all individuals who share common.

Advertisements

Chapter 4 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 4 The Marketing Environment Professor Close.

Chapter The Dynamic Marketing Environment 2 After studying this chapter you should be able to explain: The concept of environmental marketing. How external.

The Marketing Environment. Introduction The importance of understanding the Marketing Environment Micro-environments vs. Macro-environments Scan environments.

The Marketing Environment

Chapter 6 The Domestic Marketplace. Activity #1 In table groups…List all of the members of your immediate family. Next, decide which MARKET these people.

Managing in the Global Environment chapter six lecture 2 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

Principles of Marketing

principles of MARKETING

Principles of Marketing

Chapter 3 Social Responsibility, Ethics, and the Marketing Environment

3- 1 A presentation on Chap 3 for Mkt 202 By EHFAZ i t ’s good and good for you Chapter Three Analyzing the Marketing Environment.

The Marketing Environment. The External Environment Demographics Social Change Social Change Economic Conditions Economic Conditions Political & Legal.

Chapter 3- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Three Analyzing the Marketing Environment.

Key Concepts.  Corporate Social Responsibility Corporate Social Responsibility Ethical Do what is right. Legal Obey the Law. Economic Be profitable.

Business Policy and Strategy Lecture-10 1Business Strategy and Policy.

Chapter 1 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 4 The Marketing Environment © Mark Herreid/Shutterstock.com.

The Marketing Plan Chapter 2 (Pages , 37-41)

Analyzing the Marketing Environment

3- 1 Chapter Three Analyzing the Marketing Environment.

The Marketing Environment

Chapter 4 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 4 The Marketing Environment © Mark Herreid/Shutterstock.com.

Chapter 2 The Marketing Environment. Learning Objectives Understand the importance of monitoring change in the marketing environment Describe how trends.

Copyright ©2009 by Cengage Learning Inc. All rights reserved 1 Prepared by Amit Shah Frostburg State University CHAPTER 4 Designed by Eric Brengle B-books,

The Marketing Environment Chapter 4. Environmental Scanning What is environmental scanning? What is environmental scanning? “The process of continually.

Chapter 1 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 4 The Marketing Environment © Mark Herreid/Shutterstock.com.

The Marketing Environment

Copyright ©2009 by Cengage Learning Inc. All rights reserved 1 Prepared by Amit Shah Frostburg State University CHAPTER 4 Designed by Eric Brengle B-books,

Insert Chapter Picture Here Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved Chapter 3 1 Prepared by Deborah Baker.

The Dynamic Marketing Environment Chapter 2 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.

Marketing 3 Ethics and the Marketing Environment.

The Context of Marketing

Essentials of Health Care Marketing 2nd Ed. Eric Berkowitz

Market Segmentation Section 2.2 p Market Segmentation  Market Segmentation is the process of identifying a target market by dividing the market.

Analyzing the Marketing Environment

Chapter 4 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 CHAPTER 4 The Marketing Environment © Mark Herreid/Shutterstock.com.

Chapter 4: The Marketing Environment Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd. Copyright 2010 by Cengage.

Management Practices Lecture-6 1. Recap The Organizational Environment – External Environment Importance of External Assessment How to conduct external.

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 2000 Irwin/McGraw-Hill Chapter 4: Evaluating Opportunities in the Changing.

Chapter 2 The Economy: Myth and Reality E pluribus unum (Out of many, one) MOTTO ON U.S. CURRENCY.

Chapter 3Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 MKTG Lamb, Hair, McDaniel Social Responsibility,

© 2011 South-Western | Cengage Learning Global Marketing and Consumer Behavior Marketing Around the World The Marketing Mix and the Marketing.

Chapter 4: Evaluating Opportunities in the Changing Marketing Environment.

Chapter 1 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 4 The Marketing Environment © Mark Herreid/Shutterstock.com.

Chapter 3Copyright ©2010 Cengage Learning Inc. All rights reserved.1 MKTG Social Responsibility, Ethics, and the Marketing Environment 3 CHAPTER.

MARKET SEGMENTATION STANDARD 2. MARKET SEGMENTATION The process of subdividing a market into distinct subsets of customers that behave in the same way.

PowerPoint Slides prepared by: Andreea CHIRITESCU Eastern Illinois University 1 The Economy: Myth and Reality E pluribus unum (Out of many, one) MOTTO.

3- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Three Analyzing the Marketing Environment.

  Environmental Scanning   Company Resources   Company Objectives   Competitive environment   Economic environment   Technological environment.

Chapter 4 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 4 The Marketing Environment © Mark Herreid/Shutterstock.com.

1 Chapter 4: The Marketing Environment Designed & Prepared by Laura Rush B-books, Ltd. Introduction to Copyright Cengage Learning 2013 All Rights Reserved.

The Marketing Environment Chapter 3. Environmental Scanning What is environmental scanning? What is environmental scanning? “The process of continually.

Principles of Marketing MKT 333 Chapter 4 Evaluating Opportunities in the Changing Marketing Environment.

The student will be able to...  Define demographics  Discuss the difference between psychographics and demographics  Discuss the importance of segmentation.

Managing in the Global Environment

Chapter The External Marketing Environment 4 After studying this chapter you should be able to explain: The concept of environmental marketing. How external.

1 Understanding the External Environment Unless marketing managers understand the external environment, the firm cannot intelligently plan for the future.

Chapter 4 THE MARKETING ENVIRONMENT. Thought For The Day “I’ve learned that being kind is more important than being right.” Late Andy Rooney, CBS 60 Minutes.

Marketing Principles CHAPTER 2 SECTION 1.  The best way for a business to connect with customers is to know these people well.  The process of taking.

0 Ch Copyright © 2011 Pearson Education. 1 CHAPTER THREE Analyzing the Marketing Environment Lecturer: Insert your name here Ch 1 -1Copyright ©

The Marketing Environment

Market Segmentation Standard 2.

Analyzing the Marketing Environment

Marketing Environment

Section 2.2 Market Segmentation

Government Role in the Economy

MARKETING MANAGEMENT 12th edition

Market Segmentation Bunting.

Presentation transcript:

Chapter 4 THE MARKETING ENVIRONMENT

Thought For The Day “I’ve learned that being kind is more important than being right.” Late Andy Rooney, CBS 60 Minutes

Test #1 Thurs 2/4 Ch 1 INTRODUCTION Ch 2 STRATEGIC MKT PLANNING Ch 4 THE MKT ENVIRONMENT Ch 5 GLOBAL MKT as covered And articles.

Strategic Planning Initiatives …examples in news Same day delivery for retail Gen. Motors Buys Lyft ($500 Million) Blue Apron: Fresh food at home. GE sells appliance division.

The Marketing Environment Why is this called an Uncontrollable Variable?? What variables are controllable? What does “environmental scanning” mean?

The Marketing Environments The Social Environment The Demographic Economic Environment Technological Env. Political Legal Env. Competitive Env.

Social Based upon values? What are values? cool Important US values?

American Values Keep your house clean. Work ethic Go to church. Make money. Education is good. Physically attractive. Be in good shape Dress cool. Be honest/have integrity.

Culture and places Geographic difference What is the most “normal state” demographically? Urban vs Rural, South vs West Coast. By country and region of world. Women in Arab country

Values and Markets Lack of time. Health/Staying healthy Education Role of women

Groups Identify a market which has been impacted over the past 25 years by the changing role of women in the US? Explain the change in the value and how it impacts a market.

Demographics Study of? Why important to markets? More population = more customers. More of certain demographic groups- more business “Baby Boomers” are an example of a demographic group

Values and spending differ in different regions, ethnic groups, AND demographic groups. Demographic groups. Tweens, Teens, Gen Y, Gen X, Baby Boomers

US Ethnic groups= different market segments Hispanics African Americans Asians

Your Demographic IQ? Population of US? Louisiana? Wealthiest Parish? Poorest? Percent African American? Median Household Income? US? Louisiana? Wealthiest State In US? Poorest? % Bachelors Degrees? US? LA?

Economic Environment Important To All Businesses? Business Cycle and its impact on various industries (markets). Consumer income

Political and Legal Environment or Factors Environmental Management….some control Lobbying?

Federal Laws and Regulations Federal Laws Goal or philosophy about competition? Sherman Act FTC (The Federal Trade Commission)? The referees that enforce the rules. Who is the FDA? An important agency.

Local Laws State Liquor age, sales tax, marijuana sales, business taxes, income taxes, property taxes Local Business license, building codes, blue laws.

Important current legal issues Taxing online sales. Health care reform Legalization of Marijuana Same gender marriage Legalizing services to immigrants

Competitive Environment Different from the other environments: Intelligent and adversarial? Type (nature) of competition matters? Competition by industry matters?

The Technological Environment Not all industries impacted by this…. which ones? Examples: Kodak, Cameras in general