PRESENTED BY “ Packaging Design influence the Buyers ” CHANDAN JAGTAP VINOD KUMAR JITESH GODAMBE SAMAR PANDIT

Packaging design is a graphic design application intended to function as packaging as well as to attract a consumer and present information.

Packaging Industry : Global Size of Packaging Industry Worldwide (est.) : USD 600 Bn. ( ) (excluding machinery) US packaging market accounts for about 24 % Western European packaging industry is dominated by Germany, France, Italy & U.K Paper & Board leads with 36% of the world market followed by Plastics World packaging industry has been growing at a rate of % per annum Indian packaging industry show annual growth rate of 30 per cent

World Packaging Market by Region : 2010 RegionValueMarket Annual USD Bn Share (%) Growth (%) Western Europe North America Japan Asia- Pacific Latin America Eastern Europe Rest of World Total

Packaging Industry : India Indian market for all types of packaging materials = Rs. 280 & 300 billion per annum  Of this, the consumer packaging market has been estimated at around = Rs. 140 billion Consumer Packaging is highly fragmented, with only a small percentage of companies above Rs.1 billion sales revenue mark Bulk packaging is primarily in the small scale sector, mainly on account of the Government’s reservation policy for the SSI sector In the packaging sector, there are very few foreign firms operating in India on a JV basis or as subsidiaries On the packaging machinery side, while a wide range is manufactured in India, the industry also imports machinery, especially at the high end

Indian Packaging - Notable Developments Metal cans and glass bottles have lost large markets to rigid & flexible plastics and printed monocartons Flexible packaging has replaced all forms of rigid packaging; the flexible packaging segment has seen many new innovations – the concept of the single use unit pack is now globally acknowledged as a marketing first Laminate tube has almost entirely replaced the aluminium collapsible tube for toothpaste packaging, now making inroads into the pharmaceutical sector PET bottles & jars have made a spectacular entry into the Indian market, recording annual growth rates in excess of 20 % per annum; in its wake, the demand for a whole new range of plastic closures has also emerged replacing metal closures  PET bottles are used for mineral water, edible oil, carbonated soft drinks and a host of other products

Market Share of Packaging Media : (by value )

Classification of packaging industry india Function of packaging Protective function convenient function psychological function Classification of packaging By shape By material By method By content

Influence of Paper packaging on buyer On the basis of Design & Environmentally influence 1. Eco-shiniest 2. Most re-useful 3. Best “direction” 4. Brightest topper 5. Most appreciated 6. Most resourceful 7. Closest to nature 8. Recycling-friendliest 9. Most frugal 10. Most interactive

Reaching the target market The Point Of Sale (The 1st Moment Of Truth) The point of purchase Providing various brand cues: o Value o Quality o Safety Creating brand impressions Usage (The 2nd Moment of Truth) Reaching the target market The Point Of Sale (The 1st Moment Of Truth) The point of purchase Providing various brand cues: o Value o Quality o Safety Creating brand impressions Usage (The 2nd Moment of Truth)

Packaging Plays both a Functional and a Marketing Role.  Functional Role  Marketing Role - Brand Identity and Differentiation  A Tool to Innovate Current thinking and research on packaging

ITC ITC's Packaging Business has 3 major product lines Carton Board Packaging Printed Cartons Fluted cartons Flexible Packaging Tobacco Packaging

Advantages of Packaging Related to Costomers :- Protection: Barrier: Convenience: Cost Saving in Material: Cost Saving in Storage and Transport: Savings in Raw Material Consumption: Conservation of Energy: Important in Lifestyles: Builds Brands: