Research Types Research Types Market Developement Ideas of Market Research Ideas of Market Research 100 500 100 200 300 200 300 500 100 200 500.

Slides:

Advertisements

Similar presentations

Market Research Ms. Roberts 10/12. Definition: The process of obtaining the information needed to make sound marketing decisions.

Advertisements

Theory on Market Research For Lesson 2. Market Research  Is finding out what your customers want from a businesses new product or service.  They do.

For use only with Perreault/Cannon/ McCarthy texts, © 2009 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Chapter 8 Improving Decisions with Marketing Information.

Chapter 10 Collecting Quantitative Data. SURVEY QUESTIONNAIRES Establishing Procedures to Collect Survey Data Recording Survey Data Establishing the Reliability.

BSBMKG506B Plan market research Session 1

© 2010 Innovation and Business Industry Skills Council Ltd. BSBMKG506B Plan market research Session 3 Define data gathering approaches.

 Market research is the process of gathering information which will make you more aware of how the people you hope to sell to will react to your current.

Market Research. Market Research – What is it? Gathering information on (for example)… …finding new markets …evaluating public opinion …gaining insight.

Market Research Introduction. What is market research?

Types of Market Research

3.2.1 The role of Market Research and Methods Used:

Chapter Copyright © 2009 by Nelson Education Limited. MARKETING RESEARCH Prepared by Simon Hudson, Haskayne School of Business University of Calgary.

Understanding Customer Needs

MARKETING RESEARCH. A process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges.

Marketing – Chapter 28 What is Market Research?

Marketing Research Marketing Information Systems.

Marketing Research.

Level 1 Business Studies AS90837 Demonstrate an understanding of internal factors of a small business.

Who Wants to be a Millionaire £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000.

Wednesday, October 15,  The gathering and analyzing of data to provide a business with information on consumers’ needs and wants  Used to  Plan.

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 8: Improving Decisions with Marketing.

Chapter 6 Strategic Research Research in advertising Types of research

This test consists of 10 questions designed to test your understanding of market research The links provide you with a choice of answer, along with explanations.

1.1.2 Market research - syllabus

Market Research. A.K.A…… Primary research can also be known as FIELD research Secondary research can also be known as DESK research.

3.4 How do businesses operate1 Unit 4.3 What Aids Decision Making?

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 2000 Irwin/McGraw-Hill Chapter 7: Improving Decisions with Marketing.

CHAPTER EIGHT Improving Decisions with Marketing Information

CHAPTER EIGHT Improving Decisions with Marketing Information.

Information Management and Market Research. Marketing Research Links…. Consumer, Customer, and Public Marketer through information Marketing Research:

What is Marketing Research?. Marketing Research The process of getting the marketing information needed for determining what customers want.

WHAT IS MARKETING RESEARCH?. A process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to.

Fashion MARKETING TID1131. Market Research Understanding Secondary & Primary research Understanding Quantitative & Qualitative research.

3.2.1 U NDERSTANDING MARKETS AND CUSTOMERS – M ARKET RESEARCH AQA Business 3 D ECISION MAKING TO IMPROVE MARKETING PERFORMANCE How would you try to discover.

Start-Up Market Research

Level 1 Business Studies AS90837 Demonstrate an understanding of internal factors of a small business.

Market Research Market Research – What is it? Gathering information on (for example)… …finding new markets …evaluating public opinion …gaining insight.

Learning objectives: To understand the term “target market” Know how to identify a target market for your own business idea using market research.

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Customer.

Starter – read the following and answer the question below: What is Marketing? Developing products that customers want to buy Understanding the needs of.

Starter – read the following and answer the question below: What is Marketing? Developing products that customers want to buy Understanding the needs of.

RESEARCH METHODS Josh Harris. TYPES OF RESEARCH QUALITATIVE RESEARCH Qualitative Research is research which is used to express people’s opinions and.

‘Information is the competitive advantage that drives success…just so long as the information is appropriate and adequate and we know how to use that information!

The Role of market research To identify what the consumers’ needs are and then try to meet them. Firms carry out market research If businesses fail to.

1 Market research. 2 Market research is the process of gathering and interpreting data about customers and competitors within a firm’s target market.

Reasonable Price Good Quality Good customer service Convenient location Good Range of goods.

Std Grad BM - Unit 4.3 (New)1 Standard Grade Business Management Unit 4.3 (Unit 16 in Textbook) What aids decision-making?

The Times 100 Business Case Studies Edition 15 New products from market research Kellogg’s.

Market research (1) Lesson aims: To know the purposes of market research To explain the methods, advantages and disadvantages of primary and secondary.

Understanding Customer Needs. Why understand customers? Because they are all different.

Market research THE TIMES 100. Market research Market research is the process of gathering and interpreting data about customers and competitors within.

Your how to guide for conducting effective market research.

Data Collection Techniques

SO MARKETING IS….. Marketing is not just about selling. It involves:

Market Research.

Handout 14: Market research

Investigating business

Meeting Customer Needs Location Value for Money Product Range High Quality Customer Service

Market Research Firms need market research to determine whether a product is likely to be successful before they launch it and also the potential current.

Market Research Unit 3 P3.

Marketing Information Management

Year 10 Business Unit 1: Introduction to Small Business

Market Research.

Starter Activity Complete the worksheet provided by your teacher!

Stakeholders and Marketing

Market research.

Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. KEY TERMS Companies will use.

L1 - Market Research introduction

Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. Companies will use ___________from.

Presentation transcript:

Research Types Research Types Market Developement Ideas of Market Research Ideas of Market Research

100 What is an important message in market research? a)Costumer is king! b)Costumer doesn’t matter! Ideas of Market Research Ideas of Market Research Solution

100 What is an important message in market research? a)Costumer is king! b)Costumer doesn’t matter! Ideas of Market Research Ideas of Market Research Go on with the quiz…

100 Market research is the process of finding out about the needs of (a) ____________ and the activities of (b) ____________. Where would you fill in the words competitor and consumer? Ideas of Market Research Ideas of Market Research Solution

100 consumers competitors Market research is the process of finding out about the needs of consumers and the activities of competitors. Ideas of Market Research Ideas of Market Research Go on with the quiz…

200 Ideas of Market Research Ideas of Market Research Why are we doing market research? a)We have too much money and don‘t know a better way to spend it b)We have to find out a way to improve our supply chain management c)We want to find out the market position of our product Solution

200 Ideas of Market Research Ideas of Market Research Why are we doing market research? a)We have too much money and don‘t know a better way to spend it b)We have to find out a way to improve our supply chain management c)We want to find out the market position of our product Go on with the quiz…

200 Ideas of Market Research Ideas of Market Research What is not important for market research? a)Objectivity b)Exactness c)Significance d)The three points are all important Solution

200 Ideas of Market Research Ideas of Market Research What is not important for market research? a)Objectivity b)Exactness c)Significance d)The three points are all important Go on with the quiz…

300 Ideas of Market Research Ideas of Market Research Why should we analyse the consumer‘s needs or preferences? The consumer will like our product. We don‘t need market research. Why is it risky to have such an opinion? Solution

300 Ideas of Market Research Ideas of Market Research Go on with the quiz…

100 Name three methods of primary research! Research Types Research Types Solution

100 Name three methods of primary research! Research Types Research Types Go on with the quiz… Which product will she take? Interview Panel Experiment

100 Name three sources of secondary research! Research Types Research Types Solution

100 Name three sources of secondary research! Research Types Research Types statistics reports data from business consultancies Go on with the quiz…

200 Research Types Research Types What do we want to find out? Making a research plan Data collection ? Integrating results in marketing plan The research process: What has to be in the ?-field? a)Developing a new product b)Data analysis c)Making new interviews Solution

200 Research Types Research Types What do we want to find out? Making a research plan Data collection Data analysis Integrating results in marketing plan The research process: What has to be in the ?-field? a)Developing a new product b)Data analysis c)Making new interviews Go on with the quiz…

What is the difference between primary and secondary research? Solution 200 Research Types Research Types

Go on with the quiz… 200 Research Types Research Types

300 What is the difference between qualitative and quantitative research? Research Types Research Types Solution

300 What is the difference between qualitative and quantitative research? Qualitative research = Conversation with consumers. What do they like / think / feel about the product? Quantitative research = A study with a large number of people by using e.g. questionnaires. It is further statistical analysis. Research Types Research Types Go on with the quiz…

100 What can you analyse in the market? a)The number of brands which are in the market b)The market share of the brands c)Trends d)The marketing budget of your competitors Market Developement Market Developement Solution

100 What can you analyse in the market? a)The number of brands which are in the market b)The market share of the brands c)Trends d)The marketing budget of your competitors Go on with the quiz… Market Developement Market Developement

100 Market Developement Market Developement Time Sales IntroductionMaturityDecline Solution

100 Market Developement Market Developement Time Sales IntroductionMaturityDecline Go on with the quiz…

What might be the advantage if you observe the market continuously? a)You have an early detection of trends b)You don‘t have to develope innovations c)You can avoid wrong decisions in your company policy Solution 200 Market Developement Market Developement

What might be the advantage if you observe the market continuously? a)You have an early detection of trends b)You don‘t have to develope innovations c)You can avoid wrong decisions in your company policy 200 Market Developement Market Developement Go on with the quiz…

200 Why is it important to observe your competitor? Solution Market Developement

200 Go on with the quiz… Market Developement

300 Market Developement Market Developement What‘s the name of the last field? Question mark Rising star Poor dog Market growth Relative market share Solution

300 Market Developement Market Developement What‘s the name of the last field? Question mark Rising star Poor dog Go on with the quiz… Market growth Relative market share

500 This chocolate is too sweet. I wouldn‘t give it to my children. And it is too big. I prefer giving my children smaller pieces of chocolate. How would you react on this? The other groups have to decide if the answer was good! You made a survey. 72 out of 100 women said this: Go on with the quiz…

500 We did our last market research in We don‘t need new research. Is he right? What would you suggest to your boss? The other groups have to decide if the answer was good! Go on with the quiz…

You prefer our product, don‘t you? Why is it not clever to ask the question in that way? The other groups have to decide if the answer was good! 500 Go on with the quiz…

You want to find out how consumer like your chocolate. You found these people for a panel: What do you have to consider while analysing the results of your panel? The other groups have to decide if the answer was good! Go on with the quiz… 500

Go on with the quiz… 500 After analysing the market structure you get this chart. What do you think about our brand? Competitor A Competitor B others Market shares: The other groups have to decide if the answer was good!