MBA 563 Dr Mukaro 2016
Direction and scope of an organisation over a long period of time which achieves advantages in a changing environment through its configuration of resources and competencies (Johnson, 2009) MBA 563 Dr Mukaro 2016
designed to help you and your organisation communicate effectively and meet core organisational objectives. It is like a key to unlock your information management cupboard. Analyse the environment of existence and devise the best way to disseminate information. Management of information flow. designed to help you and your organisation communicate effectively and meet core organisational objectives. It is like a key to unlock your information management cupboard. Analyse the environment of existence and devise the best way to disseminate information. Management of information flow. MBA 563 Dr Mukaro 2016
Analysing the organisation’s external environment Assessing the organisation’s internal capabilities and how well to respond to external factors Assisting with the organisational strategy – designing and implementation Analysing the organisation’s external environment Assessing the organisation’s internal capabilities and how well to respond to external factors Assisting with the organisational strategy – designing and implementation MBA 563 Dr Mukaro 2016
Statement of Purpose Say upfront what you intent to achieve with the strategy It acts as a reminder and reference for those who will be using it. Statement of Purpose Say upfront what you intent to achieve with the strategy It acts as a reminder and reference for those who will be using it. MBA 563 Dr Mukaro 2016
"This communications strategy shows how effective communications can: help us achieve our overall organisational objectives engage effectively with stakeholders demonstrate the success of our work ensure people understand what we do change behaviour and perceptions where necessary." "This communications strategy shows how effective communications can: help us achieve our overall organisational objectives engage effectively with stakeholders demonstrate the success of our work ensure people understand what we do change behaviour and perceptions where necessary." MBA 563 Dr Mukaro 2016
1. PESTLE analysis 2. SWOT analysis 3. Competitor analysis 4. Organisational communication objectives 1. PESTLE analysis 2. SWOT analysis 3. Competitor analysis 4. Organisational communication objectives MBA 563 Dr Mukaro 2016
P-olitical E-conomic S-ocial T-echnological L-egal E-nvironmental P-olitical E-conomic S-ocial T-echnological L-egal E-nvironmental MBA 563 Dr Mukaro 2016
launching a new product/service Entering a new region or country Considering a new route to your market Work as part of a strategic team project launching a new product/service Entering a new region or country Considering a new route to your market Work as part of a strategic team project MBA 563 Dr Mukaro 2016
The ranking differs; Eg., a firm selling directly to consumers – social factors A global defense contractor – political A company that has borrowed heavily – economic factors The ranking differs; Eg., a firm selling directly to consumers – social factors A global defense contractor – political A company that has borrowed heavily – economic factors MBA 563 Dr Mukaro 2016
Government leadership Corruption levels Government stability Bureaucratic issues Employment and operational laws Trade restriction or reform Accessibility Government leadership Corruption levels Government stability Bureaucratic issues Employment and operational laws Trade restriction or reform Accessibility MBA 563 Dr Mukaro 2016
Finance and credit Inflation Taxes and duties Working practices Costs Finance and credit Inflation Taxes and duties Working practices Costs MBA 563 Dr Mukaro 2016
Attitude and beliefs Historical issues Education Demographics Ethics and religion Culture Attitude and beliefs Historical issues Education Demographics Ethics and religion Culture MBA 563 Dr Mukaro 2016
Network coverage Use of outsourcing Quality and pricing Availability of vehicles Cost saving Network coverage Use of outsourcing Quality and pricing Availability of vehicles Cost saving MBA 563 Dr Mukaro 2016
Taxation Advertising Compliance Health and safety Regulatory bodies Import and export MBA 563 Dr Mukaro 2016
Infrastructure Weather Ecological consequences Contamination Infrastructure Weather Ecological consequences Contamination MBA 563 Dr Mukaro 2016
S-trengths W-eaknesses O-pportunities T-hreats S-trengths W-eaknesses O-pportunities T-hreats MBA 563 Dr Mukaro 2016