BUSS2 Marketing: using the marketing mix - place.

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Presentation transcript:

BUSS2 Marketing: using the marketing mix - place

The marketing mix - place Candidates should be able to: Choose appropriate outlets/distributors Evaluate types of distribution channels

Definitions: place and distribution channel What is meant by place? What is a distribution channel? What is an intermediary? e.g.

Types of distribution What is direct distribution? When there is no __________ E.g. What is traditional distribution? E.g.

Distribution channels: business to consumer How many distribution channels can you name?

Distribution channels: business to business What is the difference between business to business and business to consumer?

Business to business distribution channels What distribution channels does B2B usually use?

Choosing appropriate outlets or distributors What factors influence the choice of outlet/distributor?

Logistics What does logistics mean?