Recipe Development Denise Spencer-Walker Food Advisor, AHDB Beef & Lamb meatandeducation.com 2011.

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Presentation transcript:

Recipe Development Denise Spencer-Walker Food Advisor, AHDB Beef & Lamb meatandeducation.com 2011

The Role of a Food Advisor

Recipe development process Find your inspiration Develop the concept–Find out your consumer market Research -Based on your consumer profile Test recipes –Twice or more! Write up recipes –Using an agreed format Photograph your recipe

Inspiration/Research Ideas come from: Magazines, Cookery books, Food Trends, The Internet

meatandeducation.com 2011 Recipe Development Recipes should reflect your consumer profile Recipe format can be in metric or a mixture of metric and imperial measures Use ingredients that are readily available and in season

meatandeducation.com 2011 Food Photography Some examples of tools of the trade

meatandeducation.com 2011 Recipe Writing Some examples

Examples of recipe development

Media Work

Press Advertising Examples of food photography

Recipe Video Stills 2014 Mini Roast Advertising Campaign featuring beef and lamb

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