Facilitating Enrollment Avery Slyker, Ph.D. Outreach Coordinator Florida Covering Kids and Families Lawton and Rhea Chiles Center University of South FL Hints & Helpful Tips Training Three

Undocumented Hispanic families Young parents Uninsured for long periods of time Families with Literacy Problems o English as a Second Language o Low Literacy Skills Teenagers Highest Need & Hardest to Reach

Fear ◦Cultural differences ◦Stigma ◦Undocumented ◦Fear of Government Language Barriers o Materials are translated not developed specifically for population Cultural Divides

Economic Diversity Poverty Relationships Survival & Entertainment Middle Class Achievement Work & Getting to the Point Wealth Connections Financial, Political & Social

Economic Power Poverty Personal respect Ability to fight Can’t stop bad things from happening Middle Class Power/respect are separate Responds to position not person Information & institutions Wealth Expertise Connections Stability Influences in policy & direction

Lowest participation rates among teens Teens are children too & deserve health coverage The Forgotten Population

Unique, distinct health and service needs Less perceived need for health benefits More likely uninsured than younger children $700 billion spent annually on preventable health problems Adolescent Health Care Needs

Connect Kids to Coverage

Uninsured access to health care is inefficient and costly ◦Such as getting care for a preventable condition through a hospital emergency room The national cost of uncompensated care? Estimated $34.6 billion Impact

Value:Check Ups to Transplants… Wrap around servicesAccessible for families Equally as available as health services

Trust: Florida KidCare Start to Finish Application is submitted Medicaid eligibility review Florida KidCare contact for additional information Application valid for 120 days Process takes 6 – 8 weeks Enroll anytime Renew Coverage Annually

You are the gatekeeper between parents & Florida KidCare Parents need to know It is easier to apply & get coverage Application is free- no face-to-face interviews People can help navigate the application system Children can get coverage now! Medicaid may be able to pay for unpaid medical bills Assistance

Reaching Within Training Four Connecting Kids to Coverage Avery Slyker, Ph.D. Outreach Coordinator Florida Covering Kids and Families Lawton and Rhea Chiles Center University of South FL

Why Health Insurance? How many children leave your hospital uninsured and lacking medical coverage?

Florida KidCare Skills Quality Productivity Employee Engagement Process Improvement Cost Control Patient Satisfaction Florida KidCare can improve:

Promoting From Within In Reach Promotes the Value of Health Insurance Educates About the Appropriate Use of Health Insurance

Who, What, When & Why Who =Target Population Eligible, but not enrolled children What = In Reach Message Continuous promotion of eligibility and value When = In Reach Methods Internal marketing How = In Reach Effect Knowing your audience Why = Florida KidCare Emphasis Enrolling uninsured into CHIP and encouraging use of services

WHAT: The Message Builds helping relationships with medical providers Maintains helping relationships Health Insurance Value Increases preventative care Improves primary care Access to Care Healthy children learn better Educational Link Once enrolled, remember to renew! Florida KidCare

WHEN: Face-To-Face Education Inserts in Bills PSA’s PostersHandbills Family Care Kits

Teens “Teen Friendly Marketing” Talk with Teen & Parents Engage Youth HOW: Create Effective Links

WHY: Emphasis Building relationships to help identify uninsured pediatric patients & their families Ensure that you understand the concerns of families Ensure that Florida KidCare information is culturally appropriate and at a literacy level that families can understand Protect children’s hospitals from uninsured risks

The New Connection Florida Covering Kids & Families Outreach materials Statewide community support Technical assistance Problem solving solutions Health coverage expertise Assistance Tips Training Materials

Out Reach Challenges Identifying the eligible uninsured Communicating the importance of health care coverage Understanding the application process Navigating a complicated system

Be enthusiastic and positive Anticipate challenging questions See the world though parents’ eyes Tailor to the needs and concerns of families Be solution oriented Communicate Focus on uninsured, not income Awareness

"I have the opportunity to pursue my dreams because affordable health care was available to me…I am an example of how health insurance has kept a family on the productive side of life, for it is a part of progressive American society..” Effective – Andrew’s Story

Reaching Within Your Hospital