Pepsi Investigation Report Marta Astorga English 2010

What is a Corporation? Dictionary definition: An association of individuals, created by law or under authority of law, having a continuous existence independent of the existences of its members, and powers and liabilities distinct from those of its members. Business Definition: A form of business operation that declares the business as a separate, legal entity guided by a group of officers known as the board of directors. How is Pepsi a corporation? Pepsi company is a group working together to provide snacks and drinks to the human population. They own over 22 brands that make snacks and drinks. Pepsi is the only company to provide food and beverage vending machines on the SLCC campus.

What is College vs. Community College? Dictionary Definition: An institution of higher learning, especially one providing a general or liberal arts education rather than technical or professional training. Compares university and a similar corporation outside a university. Community College Definition: The term "community" is at the heart of a community college's mission. These schools offer a level of accessibility--in terms of time, finances and geography--that cannot be found at liberal arts colleges and private universities.

Target Audience The target audience is all students who attend Salt Lake Community College. Students Professors Parents Kids of Parents who bring their children to college Employees who are employed at SLCC Outside contractors

Contract: Pepsi - SLCC Pepsi has a contract with Salt Lake Community College Salt Lake Community College: Pepsi; $350,000 up front for a five-year contract, payable at signing. Plus, 43.5 percent of vending machine sales, $1,500 annual product donation, $750 a year for book and tuition scholarships, marketing efforts and student internships worth $10,000 a year, $70 a month for complimentary dinners for the educator of the month.

Issues The issue is that Salt Lake Community College has limited the choice students or anyone who visits the college from having a variety of choices to drink in a vending machine. Salt Lake Community College made a Contract with Pepsi that only Pepsi products could be sold in the vending machines. Students who love Coke are being taken the opportunity to buy the product from a vending machine at Salt Lake Community College.

My Opinion I think this is a problem because this is limiting or excluding the people who drink Coke products by making it inconvenient to buy the product in the vending machines and giving no other option but to buy the Pepsi drink or run down to the café store to buy the coke product at a more expensive price. Pepsi should lower the prices in the vending machines at all Salt Lake Community Colleges because the college doesn’t sell anything but Pepsi products to their students and the school.

Appendix Why does Pepsi have so much power at Salt Lake Community College? Why are vending machines have Pepsi products only? Why doesn’t Pepsi lower the prices or give an extra discount on the product for Salt Lake Community College consumer? Is the war between Coke and Pepsi ever going to stop? Why is this an important Issue?

Providing a Solution: Writing our concerns to the head of our Community College board about having a variety of option to choose from when it comes to the beverages. When the contracts ends with Pepsi look for other alternatives or opportunities for more funding. An example could be having on one flour a vending machine of Pepsi and on another floor a Coca Cola vending machine. Having a variety of choices and not only limited to Pepsi products will open new opportunities for students and also for the community. More funding and perhaps for college awards will open for students. Compromise with both Pepsi and Coke

Works Cited & Corporation college-definition.htm Leer, T. V & Cook, J.T. (2001, Dec.25).Cola Wars pour bucks into Colleges. Deseret New. Retrieved from: into-colleges.html?pg=all PepsiCo. PepsiCo corporate. n.d. 29 March 2013.