©2014 The McGraw-Hill Companies, Inc. All rights reserved Adapting Your Message to Your Audience Module Two Copyright © 2014 by The McGraw-Hill Companies,

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Understanding your audience is fundamental to the success of any message. You need to adapt your message to fit the audience’s goals, interests, and needs.

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Adapting Your Message to Your Audience

Adapting Your Message to Your Audience

You-attitude looks at things from the reader’s point of view, is a concrete way to show empathy, and is the foundation of persuasion. It is also a matter.

Understanding your audience is fundamental to the success of any message. You need to adapt your message to fit the audience’s goals, interests, and needs.

Understanding your audience is fundamental to the success of any message. You need to adapt your message to fit the audience’s goals, interests, and needs.

Presentation transcript:

©2014 The McGraw-Hill Companies, Inc. All rights reserved Adapting Your Message to Your Audience Module Two Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin

Understanding What Your Organization Wants  Succeeding in an organization depends first on understanding what “counts” at your organization.  Ask your boss, “What parts of my job are most important? What’s the biggest thing I could do to improve my work?” 2-2

Who Is My Audience?  Watchdog audience  pays close attention to the transaction between you and the primary audience and may base future actions on its evaluation of your message 2-3

The Audiences for a Marketing Plan 2-4

The Audiences for a Consulting Report 2-5

PAIBOC PWhat are your purposes in writing? AWho is (are) your audiences? IWhat information must your message include? 2-6

PAIBOC BWhat reasons or reader benefits can you use to support your position? OWhat objections can you expect your reader(s) to have? CHow will the context affect reader response? 2-7

A Model of Two-Person Communication with Feedback 2-8 Figure 2.3

What do I need to know about my audience(s)?  Empathy  the ability to put yourself in someone else’s shoes, to feel with that person  requires not being self-centered 2-9

How do I reach my audience(s)?  Use you-attitude and positive emphasis.  Use visuals to clarify or emphasize material.  Specify what the audience should do. 2-10