 Fit4Generations  “A multi-dimensional approach to conquering childhood obesity”  A joint venture- ◦ COPA ◦ MyMedInfo ◦ MedText Publishing ◦ Galen Press

 Genetics  Environmental factors ◦ Home environment ◦ Childcare ◦ Schools ◦ Community influencers ◦ Accessibility to physical activity  Behavioral factors ◦ Energy intake ◦ Physical activity ◦ Sedentary behavior

◦ 80% of obese children grow up to be obese adults ◦ Often tied to socio-economic factors ◦ Prevalent in certain ethnic backgrounds

 70% of obese children have at least one of the following risks, 39% have 2 or more ◦ Cardiovascular disease ◦ Cholesterol ◦ Blood pressure ◦ Diabetes (kidney failure)  Other health implications ◦ Liver issues ◦ Asthma ◦ Sleep apnea  Psycho-social risks ◦ Low self-esteem ◦ Hinder academic & social functioning

Proprietary Data Mobile Apps Alert Service Integration with LMS (Learning Management System) Professional Accreditation Educational Tools Data in the Public Domain Society-Generated Data User-Generated Data Content Creation/ Enhancement Tools

 It’s a Portal Solution  With apps ◦ Gaming ◦ Social networking ◦ Direct data entry  With content enhancement capabilities  With alert services  With educational tools ◦ Multimedia  Videos  Podcasts  Webinars

 With LMS (Learning Management System) integration  With professional development/ accreditation (i.e., CMEs, etc.)  Data & research capacities  With customizable components ◦ Search by role (e.g., clinician, parent, etc.) ◦ Materials provided are based on user- specified role

 Medical /Allied Health Schools ◦ Associated health facilities  Healthcare Providers ◦ Family practices ◦ Pediatricians ◦ Clinics  HMOs, Insurance Providers  K-12 School Districts, Private Institutions ◦ School nurses ◦ Nutritionists ◦ Parents ◦ Students

 Highest obesity in children 2-18 ◦ Mississippi – 31.4% ◦ Alabama ◦ West Virginia ◦ Tennessee

 Core product ◦ Aggregator- subscription based model  Plus product ◦ Core + addition of specific, applicable functionalities  “a la carte”  Premium product ◦ All-inclusive

 Gap in market ◦ No link between practitioner & patient ◦ Enable children & their parents by providing them tools to get fit  Resources are not centralized today  Aggregate and synthesize to add value to content for uses at many levels  Federal initiative that require K-12 programs are implemented to screen, prevent & correct childhood obesity

 Childhood obesity has a direct impact on long- term public health & healthcare costs  Eases burden on administrators  Portal will create more childhood obesity data  Fit4Generations empowers users for life in the fight against obesity ◦ Utilizes a variety of interactive tools  Publicly available funding/grants available

 $10M in first year ◦ $2.5M at start ◦ $2.5M at 6 months ◦ $5M at 9 months ◦ Provide usage metrics, feedback from user groups, etc.  $15M more over the next 2-5 years ◦ Show sustained, measurable growth  Will supplement with other grants/publicly available funding

 Ray Alba  Michele Ayers  Carolyn Hassett  Barbara Chin  John Tagler  Evelyn Jabri  Chris Beckett