Ppt on product marketing mix

Integrated Marketing Communications

of promotion: Advertising Public Relations Sales Promotion Personal Selling Notes: 1. Promotional strategy is a plan for using promotion effectively. LO1 The Role of Promotion in the Marketing Mix Chapter 14 Integrated Marketing Communications The Role of Promotion in the Marketing Mix Overall Marketing Objectives Marketing Mix Product Place Promotion Price Target Market Promotional Mix Advertising Public Relations Sales Promotion Personal Selling Promotion Plan Notes: As Exhibit 14.1 shows, the/


長榮大學經營管理研究所博士班 經營管理專題研討 指導老師:黃營杉教授 李元墩教授 報告學生:黃 惠 君

Four Ps How Did the Marketing Mix Emerge? The Nature of the Marketing Mix Consequences of the Marketing Mix Contemporary Theories of Marketing Relationship Building as a Cornerstone of Marketing The Marketing Strategy Continuum The Relationship Approach as a Foundation for a Theory of Marketing Is There a Paradigm Shift in Marketing? Marketing Mix and 4Ps 4Ps Promotion Product Place Price 1960 1、Basic Model of Marketing 2、American Marketing Association: marketing is the process of planning/


Analysis of risk in international marketing

First contact customer service After sales service Quality management Brand management INTERNAL & EXTERNAL INTERNATIONAL COMMUNICATION PROGRAMME #2 Externally Focused Programmes (Marketing Mix) Product attributes Distribution channel Price Product/service promotion People Customer service process Physical evidence for the service delivery MARKETING COMMUNICATION TOOLS #1 Personal selling and word of mouth Exhibitions and trade fairs Trade missions Advertising TV advertising Press advertising Use of/


Part 1 STRATEGIC MARKETING AND ITS ENVIRONMENT

Rock brand more well-known, or form partnerships with restaurants or cafes to sell the product at their locations and promote its premium quality. 3. What elements of the marketing mix could White Rock change to improve its marketing strategy?   Technically, White Rock could change all elements of the marketing mix. Some are harder to change than others, however. The hardest to change would be __________/


Hilkka Jankkila, Principal Lecturer, ROVANIEMI POLYTECHNIC, School of Forestry and Rural Industries  Lectures = basic concepts and processes of –Marketing.

dating, nutritional labeling, health-related term SUPPORT SERVICES = Augmented parts of product MARKETING -Jankkila 2004 - PRODUCT LINE / MIX PRODUCT LINE = A group of products that are closely related together; function in similar manner, sold to same customer group, marketed through same types of outlets, given price ranges ”Nike athletic apparel” Nokia telecommunication productsPRODUCT MIXPRODUCT ASSORTIMENT = Set of all product lines and items which a particular seller offers for sale *widht/


Marketing: Developing Relationships

image of a product in buyers’ minds The Importance of Marketing Strategy Marketing creates value through the marketing mix The marketing mix must be carefully integrated into an effective marketing strategy Companies with an effective marketing mix gain competitive advantage Advantages often come when a company excels at one or more elements of the marketing mix Companies must monitor demand and adapt the marketing mix when needed Marketing creates value through the marketing mix The marketing mix must be/


(This Plan is Confidential)

Promotion Mix Tools Advertising Objectives Part 3.4.b Advertising Objectives Message Themes Part 3.4.c. Media Strategies & Plan Part 3.4.d. Public Relations Strategies and other tools Part 3.4.e Personal Selling Objectives and Strategies Part 3.4.f Direct Marketing, E-active, & Online Objectives and Strategies Part 3.5 How to Evaluate Plan Part 1 Current Marketing Situation Product Marketing/


1.1 INTRODUCTION to PROMOTION and INTEGRATED MARKETING COMMUNICATIONS Chapter 1:

External External Internal Internal 1.19 The Role of Promotion in Revenue and Profits Sales Occur Sales Occur Brand has Well-Conceived Marketing Mix Brand has Well-Conceived Marketing Mix Complete Marketing Mix Complete Marketing Mix Good Promotion Good Promotion Large-Scale Demand /Production Produces Large-Scale Demand /Production Produces Cost to Produce Item is Reduced Cost to Produce Item is Reduced Known as Economies of Scale Known as Economies/


Technical University of Košice

is due to the high degree of direct contact between the CE providers and the customers, the highly visible nature of the service process, and the simultaneity of the production and consumption. The service marketing mix-V While it is possible to discuss people, physical evidence and process within the original 4-Ps framework (for example people can be considered part of the/


Tourism & Hospitality Marketing Tamer Zakaria, HR Consultant Instructor of Hospitality Management Faculty Member of the American Hotel & Lodging Educational.

Steps of the Target Marketing Process. Market Segmentation. Requirements for Effective Segmentation. Market Positioning. Tourism & Hospitality Marketing Tamer Zakaria 64 Market A Market is the set of all actual and potential buyers of a product. Tourism & Hospitality Marketing Tamer Zakaria 65 Steps of the Target Marketing Process Market Segmentation is the process of dividing a market into distinct groups of buyers who might require separate products and/or marketing mixes. Market targeting is the process/


CAIIB-General Bank Management Module D -MARKETING MANAGEMENT BY S.V.ATRE Bsc, BA, LLB, MBA, CAIIB FACULTY, BANK OF INDIA, MANAGEMENT DEVELOPMENT INSTITUTE,

7) For corporate lending, the target segment of companies could be defined by the following variables : -Location -Sales turnover -Industry category -Number of employees MARKETING MIX Marketing tools in relation to products, known as the Marketing Mix, contains four elements : i)Product-Customer Solution ii) Price-Customer Cost iii) Place-Convenience iv) Promotion-Communication contd … CHANNELS OF DISTRIBUTION Distribution refers to “Place”, one of the‘P’s/


Part 2 MARKET RESEARCH AND TARGET MARKETS

____ specifically designed to satisfy the needs of group members The strategy used to select a target market is affected by: Target market characteristics Product attributes The organization’s objectives and resources mix Copyright © 2014 South-Western, Cengage Learning. ALL RIGHTS RESERVED. Marketing Mix Decisions Product Decisions Marketing Mix Integrated Marketing Communications Decision (Promotion) Price Decisions Distribution Decisions (_______+ ______) Place Time Types of Targeting Strategies Designs/


Unit 10 Product and Service Management

Stage Besides dropping the product, the company can use other product mix strategies to gain further sales from a declining product, such as: Sell or license the product to risk-taking companies Recommit to the product line Marketing Essentials Chapter 30, Section 30.2 Managing During the Decline Stage Discount the product Regionalize the product to areas where the product sells well Modernize or alter the product Marketing Essentials Chapter 30, Section/


What is International Marketing?

– collected directly from the marketplace Surveys, tests marketing, interviews, data mining & focus groups, local marketing research firms International Marketing Mix The introduction of a new product to market is called a product launch where all marketing mix factors are coordinated for the marketing campaign International Marketing Mix Product Meets needs/wants of consumers Few competitors Product features Differentiation-what sets product apart Marketing Opportunity Analysis – gaps in the international/


SmallBizU ™ eLearning University.

out. Positioning Positioning is not dealing with where you will place your product in the market, but where you will place you product in the mind of the consumer. Marketing Mix worksheet Conducting Market Research 2 Conducting Market Research Marketing research data… There are two main types of data that will help you in researching your market. The first is secondary data. Secondary data is information that already exists/


Marketing Mix Marketing Plan Product Price Promotion Place.

are sometimes referred to as the four ps. Marketersmarketing planpricepromotionproduct distribution Marketing Mix A marketing mix is a combining of these four variables in a way that will meet or exceed organizational objectives. A separate marketing mix is usually crafted for each product offering. When constructing the mix, marketers must always be thinking of who their target market are.product offering target market Marketing Mix Mix coherency refers to how well the components of the/


Copyright © 2002 by Harcourt, Inc. All rights reserved. Topic 10 : Marketing (2) Lecturer: Zhu Wenzhong.

, at the right price, make it available at the right place, and let consumers know about it through right promotion. Marketing (2) -Marketing Mix Copyright © 2002 by Harcourt, Inc. All rights reserved. Marketing (2) -Marketing Mix Marketing Mix 市场 营销组合 Product 产品 -Appearance -Function -production costs Capable or solution Price 价格 -Cost based -Competition based -Consumer based Cost Place 地点 / 分销 -Retailers -Wholesalers -Distribution -Transportation Convenience Promotion 促销 -Advertising -Sales promotion/


Introduction to Marketing (MC4050) Lecture Week 1 Module outline and Brief introduction to Marketing.

IncomeTerrain EducationCity size OccupationCountry size Family sizeState size Religion Social class Create a marketing mix A marketing mix is the blending of four marketing elements – product, place, price and promotion; also known as 4Ps. A successful marketing mix satisfies the wants and needs of the target market. Create a marketing mix The product ingredient of the marketing mix includes decisions about the product’s design, brand name, packaging, warranties and the like. The pricing ingredient/


2.14 Designing an Effective Marketing Mix

.14 Designing an Effective Marketing Mix Designing an Effective Marketing Mix In this topic you will learn about: Influences on the marketing mix The importance of an integrated marketing mix 2.14 Designing an Effective Marketing Mix Influences on the marketing mix The traditional marketing mix is the combination of variables through which a firm achieves its marketing objectives. Commonly, these are called the 4Ps: Product Price Promotion Place However, the extended marketing mix takes into account other/


Product/Service Management LAP 3 Nature of the Product Mix.

businesses. Product mix requires:Product mix requires:  Time  Research  Planning Product Mix Product mix—the particular assortment of products a business offers to meet:Product mix—the particular assortment of products a business offers to meet:  Market needs  Company goals Every business must choose a product mix.Every business must choose a product mix. Varies from:Varies from:  Industry to industry  Business to business Product Mix Product mix consists of:Product mix consists of:  Product items/


Dr. Chen, Principle of Marketing Part 1 Part 1 STRATEGIC MARKETING AND ITS ENVIRONMENT.

the best use of the company’s resources to accomplish its marketing objectives. Dr. Chen, Principle of Marketing 8 A Marketing Strategy C The Marketing Mix Dr. Chen, Principle of Marketing 9 A Marketing Strategy – showing the 4 P’s of a Marketing Mix Place ProductPricePromotion C Dr. Chen, Principle of Marketing 10 Marketing Mix Decisions Marketing Mix Integrated Marketing Communications Decision (Promotion) Product Decisions Distribution Decisions (_______+ ______) Price Decisions TimePlace Dr. Chen/


Salon de Féerie Business Studies – Marketing Salon Salon de Féerie Group members: Claudio Chan(1) Nelson Chan(3) Chan Tsz Long(4) Kitchen Lam(14) Patrick.

class female, appearance and identity are very important Salon de Féerie Marketing Mix - Products Core Products - Hairstyling  Hair cutting - Japanese styles, styles of celebrities - selective by customers, catalogs available Salon de Féerie Marketing Mix - Products Core Products - Hairstyling  Hair cutting - Digital/Virtual hair styling - Preview several hairstyles and colouring Salon de Féerie Marketing Mix - Products Core Products - Hairstyling  Hair rinsing - with hair massage and spa  Hair blow-dry/


Today’s Topic: The Marketing Function What it is; why it matters; and how to make Marketing Mix decisions.

case) Readings/assignment for next week: sales channels (GolfLogix case) Today’s Key Learnings Marketing roles and responsibilities Marketing roles and responsibilities The marketing mix The marketing mix Company and product positioning (with, against, content) Company and product positioning (with, against, content) Promoting a product (marketing communication) Promoting a product (marketing communication) The Marketing Plan Executive Summary Executive Summary Table of Contents Table of Contents Summary of/


1. Objectives 1.To define marketing concepts and explore how the marketing concepts relate to job-seeking and career planning processes. 2.To explain.

attract Are vital to keeping the marketing mix focused and directed toward the right customers Allow the marketing mix to be tailored to fit a specific target customer 20 Market Segmentation Is a two-step process: 1.identifying broad-product markets (generic markets) 2.segmenting markets into target markets for marketing mix development 21 Identifying Generic Markets Divides possible needs of consumers into generic markets –reduces the marketing focus to product- market areas where companies are more/


Marketing Planning & Problem Solving [Dr. Carter; MKTG.490] COMBINED SET OF 2 nd section MARKETING PLANNING TEXT SLIDES.

the following stages of the PLC: Introduction Growth Maturity Decline Let’s look at product strategy from the perspective of the Product Life Cycle… 6-14 Product Strategy and the Product Life Cycle IntroductionGrowthMaturityDecline Launch the new product. Support launch with marketing mix programs to build customer awareness, make product available, and encourage trial. Enhance product (new features, improved quality, added services, new packaging). Support rising sales with expanded/


What is Marketing Section 1.1. Goals / “I can…” Describe the basic concepts of marketing. Describe the basic concepts of marketing. Explain each part.

customer’s needs. One of the main objectives of any business (especially in Marketing) is to take care of the customer’s needs. Marketing Mix The Marketing Mix helps you to take care of almost all marketing activities. The Marketing Mix helps you to take care of almost all marketing activities. Product – what are you offering your customers? Product – what are you offering your customers? Price – what price are you charging/


Marketing Management. Why do we need to learn marketing management ?

Product specialization SELECTING MARKET SEGMENT Market specialization Full market coverage – Undifferentiated marketing –Differentiated marketing Segment 1 Segment 2 Segment 3 Segment 1 Segment 2 Segment 3 Company Marketing Mix Company Marketing Mix Company Marketing Mix Company Marketing Mix Company Marketing Mix 1 Company Marketing Mix 1 Company Marketing Mix 2 Company Marketing Mix 2 Company Marketing Mix 3 Company Marketing Mix 3 Market A. Undifferentiated Marketing B. Differentiated Marketing/


C H A P T E R © 2007 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Product and Service Strategies 10.

(con’t) 10-17 © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Bearden Marketing 5 th Ed Product-Mix Strategies The product mix consists of all product lines and individual products marketed by a firm. Most firms market multiple product lines with many products in each line. However, sometimes companies can be very successful by having a limited product mix. 10-18 © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Bearden/


Coca-Cola Amatil “Strawberry Coca-Cola” Marketing Plan.

second year of operations. - Price - Promotion - Place - Product Marketing Mix MARKETING STRATEGIES - Marketing Objectives - Marketing Mix - Price - Promotion - Place - Product The marketing mix is where the different market tactics are determined for the new product. Although CCA has a successful history of promoting its products, Strawberry Coke has rather large shoes to fill, so the marketing mix is still a crucial element of this marketing plan. The marketing mix is associated with knowing what kind of/


1 The Product Is Sports and Entertainment 7.1 The Product Mix 7.2 Recruiting Athletes & Entertainers 7.3 Customized Entertainment 7.4 Product Marketing.

examples of a product enhancement. Provide three examples of a product enhancement. 11 PRODUCT MIX COMPONENTS In an attempt to satisfy customers, marketers must make many decisions about their product and Product mix. In an attempt to satisfy customers, marketers must make many decisions about their product and Product mix. Product Mix Product Mix –the total assorted features associated with the productproduct line  product packaging  brand name 12 #1 ~ Product Line product line product line –a group/


Marketing Planning & Problem Solving [Dr. Carter; MKTG.490] COMBINED SET OF 2 nd section MARKETING PLANNING TEXT SLIDES.

the following stages of the PLC: Introduction Growth Maturity Decline Let’s look at product strategy from the perspective of the Product Life Cycle… 6-14 Product Strategy and the Product Life Cycle IntroductionGrowthMaturityDecline Launch the new product. Support launch with marketing mix programs to build customer awareness, make product available, and encourage trial. Enhance product (new features, improved quality, added services, new packaging). Support rising sales with expanded/


INTERNATIONAL MARKETING By Dr. HJH. ZAINON HJ. MAT SHARIF 03-87694497.

the price to local conditions? International Marketing and Products Product is a focal element of the marketing mix. Product is a focal element of the marketing mix. Marketing Mix The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Also known as the Four Ps, the marketing mix elements are price, place, product, and promotion. The marketing mix is probably the most famous marketing term. Its elements are the/


IB Business & Management 4.2 Marketing Planning Pg. 456-495.

extent to which the firm had succeeded in achieving these objectives. 4a. The Marketing Mix What is the marketing mix? It is the heart of marketing planning. Combination of elements needed to successfully market any product. Used to review and develop marketing strategy. Also known as the FOUR P’s Product: the good or service being marketed to meet the NEEDS and WANTS of a customer. Price: how much the/


Unit 1Sports and Entertainment Marketing 1 Chapter 1 What is Sports and Entertainment Marketing?? 1.1 Marketing Basics 1.2 Sports Marketing 1.3 Entertainment.

and services they offer. When developing marketing plans for sports and entertainment products, marketers must consider the marketing mix and the core standards of marketing. Unit 1Sports and Entertainment Marketing 11 INTERMISSION What is marketing? Unit 1Sports and Entertainment Marketing 12 To perform the tasks associated with marketing, marketers rely on a marketing mix. The Marketing Mix: describes how a business blends the four marketing elements of PRODUCT, PLACE/DISTRIBUTION, PRICE, and PROMOTION/


BASIC MARKETING For use only with Perreault/Cannon/ McCarthy texts, © 2011 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Chapter 4 Focusing Marketing Strategy.

and/or service) Product market definition Product market definition Interactive Exercise: Product-Market Definition What is Product-Market? © 2011 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Segmentation is a Two-Step Process and Segmenting markets to selecting target markets and develop marketing mixes a relatively homogeneous group of consumers who will respond to a marketing mix in a similar way. Segmenting markets to selecting target markets and develop marketing mixes a relatively homogeneous group/


The Marketing Mix. Marketing Mix Most famous phrase in marketing Sometimes known as the ‘Four Ps The marketing mix consists of price, place, product.

to move our goods to the consumer? The Marketing Mix - Place The Marketing Mix - Product Product Life Cycle – Introduction Stage During this stage, the product is heavily promoted to create consumer awareness. If the product has few competitors, price skimming strategy is employed to maximize profits. If the product has numerous competitors, penetration pricing strategy is employed to maximize market share. The Marketing Mix - Product Product Life Cycle – Growth Stage During this stage, competitors/


Session Marketing Mix. Session Outline Market Positioning Mix Elements Perceptual Maps Marketing Mix 4 C’s People.

positioning. Take note of the key points. http://www.youtube.com/watch?v=lIq_8MUPz5w Positioning to target segments Need to consider: Positioning Strategies Marketing Mix Elements Level of Product Consumer Behaviour Designing the right marketing mix The most creative & challenging step in marketing is designing the right marketing mix The marketing mix is the specific collection of actions & associated instruments employed by an organisation to stimulate acceptance of its ideas/


3 Marketing on the Internet Chapter 1 4 Chapter 1: Introduction to E-Marketing.

whether by increasing revenue or decreasing costs Necessary for models to identify value for the customer 25 Marketing Mix Components Product Price Distribution Marketing Communication Relationship Marketing 26 Marketing Mix ComponentChapterBusiness Model Product4 Digital value through new products Price4 Cost reduction using e-marketing Negotiation Segmented pricing Distribution5 Content sponsorship Direct selling Infomediary Intermediaries Broker: Online exchange Online auction Agent: Manufacturer/


Introduction I. Introduction:Marketing in the Hospitality Industry 1)Customer orientation. The purpose of a Business is to create and maintain profitable.

for corporations to use the hotel. Market Segmentation, Targeting, and Positioning I.Market. A market is the set of all actual and potential buyers of a product II.The Target Marketing Process involves three steps: market segmentation, market targeting, and positioning. 1)Market segmentation is the process of dividing a market into distinct groups of buyers who might require separate products and/or marketing mixes. 2)Market targeting is the process of evaluating/


Integrated Marketing Communications for Tourism Objective: Introducing and defining marketing communications for tourism and hospitality.

and keep these segments better than the competitors. This process involves three steps: market segmentation, market targeting, and market positioning. Market Segmentation : Dividing a market into distinct groups of buyers with different needs, characteristics, or behavior (e.g. sex, age, income level…) who might require separate products or marketing mixes is called market segmentation. Dividing a market into distinct groups of buyers with different needs, characteristics, or behavior (e.g/


“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” DrukerThe aim of marketing is to.

name A company needs to consider the marketing mix in order to meet their consumers needs effectively. Elements of the marketing mix The marketing mix is the combination of product, price, place and promotion for any business venture. Marketing mix· The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. No one element of the marketing mix is more important than another – each element/


4 Ps of Marketing Mix Utilities created by marketers for customers: Product or service utility Possession utility / price utility Time utility Place utility.

’s offerings, these are persuasive in nature. These persuasive communications are more commonly called “PROMOTION” and constitute one of the 4Ps of the marketing mix. “PROMOTION IS AN ACT OF COMMUNICATION” Modern marketing calls for more than developing a good product, pricing it correctly and making it easily available to the customer. The company that wants more than ‘walk in’ sales must develop an/


Marketing Unit, Slide No. 1 Construct An Integrated Marketing Program Step 3 in the Marketing Process (continued)

catalogues, direct mail, telemarketing, and infomercials. QVC: A Different Form of Marketing Marketing Unit, Slide No. 15 Place (Distribution) The Marketing Mix Marketing Unit, Slide No. 16 Place -the distribution and sales channels used to get both a product and its marketing message to the customer Marketing Unit, Slide No. 17 Distribution and the Sale of Products to Customers Distribution -the selection of the distribution channels to reach and/


What is Marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services.

a single marketing mix is directed at a single market segment. Differentiated Market Segmentation – multiple marketing mixes are focused on multiple marketing segments. Review Table 13.3, page 377 Creating a Marketing Mix Four elements (ingredients) of the marketing mix include: Product itself Price of the product Distribution means chosen (Place) Promotion of the product Creating a Marketing Mix... (continued)  A firm may use one marketing mix to reach one target market and a second marketing mix to reach/


1 Exhibit 3-1 3-3 Marketing Strategy Planning Process Customers Company Competitors S. W. O. T. Segmentation & Targeting Differentiation & Positioning.

2 Segment 3 Company Marketing Mix Company Marketing Mix Company Marketing Mix Company Marketing Mix Company Marketing Mix 1 Company Marketing Mix 1 Company Marketing Mix 2 Company Marketing Mix 2 Company Marketing Mix 3 Company Marketing Mix 3 Market A. Undifferentiated Marketing B. Differentiated Marketing C. Concentrated Marketing 11 Step 2. Market Targeting Choosing a Market-Coverage Strategy Company Resources Product Variability Product’s Stage in the Product Life Cycle Market Variability Competitors/


The Marketing Mix. Marketing Defined Marketing refers to all of the business activities necessary to establish and maintain positive relationships with.

produced by businesses and to effectively manage a business’s brands Marketing includes research & development, distribution, advertising, promotion and sales Marketing Mix Most famous phrase in marketing Sometimes known as the ‘four Ps Marketing mix consists of price, place, product and promotion The Marketing Mix The Marketing Mix - Price There are many strategies available when pricing a product The Marketing Mix - Price Premium Pricing Maintaining an artificially high price (above equilibrium) whether/


© 2006 Thomson-Wadsworth. Learning Objectives Define marketing. Describe the various approaches to the marketplace, including production, product, selling,

analysis of primary and secondary data collected. © 2006 Thomson-Wadsworth Marketing Mix –A combination of product, place, price, and promotion –as they contribute to the marketing of a product. © 2006 Thomson-Wadsworth Marketing Mix © 2006 Thomson-Wadsworth Marketing Mix Products –Anything offered to the market to satisfy the needs, wants, and demands of consumers. © 2006 Thomson-Wadsworth Marketing Mix - Products Goods –Tangible products. Ownership is transferred when goods are sold. –Tangible - Something/


1 Integrated Marketing Communications Strategy Chapter 14.

a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products. Goal 1: Know the tools of the marketing communications mix Integrated Marketing Communications  The Need for Integrated Marketing Communications Conflicting messages from different sources or promotional approaches can confuse company or brand images  The problem is particularly prevalent when functional specialists/


Company and Marketing Strategy: Partnering to Build Customer Relationships 2.

consumer 2-27 Marketing Strategy and the Marketing Mix Developing an Integrated Marketing Mix Marketing mix is the set of controllable tactical marketing tools—product, price, place, and promotion—that the firm blends to produce the response it wants in the target market 2-28 Marketing Strategy and the Marketing Mix The four Ps Product Price Place Promotion 2-29 Developing an Integrated Marketing Mix Marketing Strategy and the Marketing Mix Developing an Integrated Marketing Mix The four Ps Product is the/


INTRODUCTION TO MARKETING Introduction to Business & Marketing.

powered Mustangs to their product items 2.) Specify the Product Mix OUTLINE II.) Product Mix Stategies A.) Expand or Modify Existing Product Lines or Items B.) Develop New Products - means coming out with totally new products to increase market share. Could you, for example, imagine Ford motor boats or blaze orange Valley tees? (Any Current examples?!) 2.) Specify the Product Mix OUTLINE II.) Product Mix Strategies B.) Develop New Products 1.) Product Development Process a/


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