Ppt on product advertising online

PATROLLING ADVERTISING FRONTIERS: FIGHTING AND DEFENDING CLAIMS IN RECENT ADVERTISING CASES Private Challenges Ronnie London, Esq.

“doctor recommended” must be supported by “well-conducted physician surveys”; the testimony of one doctor is not sufficient  eFoodSafety’s advertising improperly (and dangerously) implied that Cinnergen was a substitute for insulin NAD Dietary Supplements SlimShots  NAD challenged IdeaVillage Products print and online claims for its liquid appetite suppressant to the effect:  “Eat up to 30% less every day without feeling hungry”  “Works/


Outline 4.1Introduction 4.2 Choosing a Domain Name 4.3 Internet Marketing Research 4.4 Web Design 4.5 E-mail Marketing 4.6 Promotions 4.7 E-business Advertising.

competitors and should be unique, recognizable and easy to remember Brand is a symbol or name that distinguishes a company and its products or services from its competitors and should be unique, recognizable and easy to remember Publicize URL on direct mailings and business cards Online advertising: place links on other Web sites, register with search engines and directories 4.7.1 Banner/


1 Legal Research, Issues, and Practice in Cyberspace - Advertising, Jurisdiction, & International Issues Todd Krieger & Cyrus Daftary March 18 th, 2013.

online advertisement may attract global attention.  Local, state, federal, and foreign agencies are actively patrolling the web.  Intrusive advertising, such as unsolicited bulk e-mail (SPAM), invites legal trouble. 8 Types of Advertising Claims  Explicit –Our product helps you lose weight.  Implicit –Our product/.lawyershop.com  Martindale Hubble - www.martindale.com www.martindale.com 21 Benefits of Online Attorney Advertising  Create awareness of a firm  Save money from yellow pages  Highlight a /


Chapter 19 Advertising Section 19.1 Advertising Media

be very high. Radio has the immediacy of newspapers without the high production costs of television. However, products and services can only be described, not seen. Marketing Essentials Chapter 19, Section 19.1 Online Advertising online advertising A form of advertising that uses either e-mail or the World Wide Web. Online advertising X is a form of advertising that uses either e-mail or the World Wide Web. An/


Online Consumer Behavior

ad related to a key term entered in a search engine Consumer Behavior Decision Making Market Research Marketing Loyalty & Trust Advertising Online Advertising Methods Advertorial An advertisement “disguised” to look like editorial content or general information Advertising in newsletters Posting press releases online Advergaming The practice of using computer games to advertise a product, an organization, or a viewpoint Consumer Behavior Decision Making Market Research Marketing Loyalty & Trust/


Good Morning. The companys holdings include newspaper and magazine publishing, outdoor advertising, visitor publications, book publishing, radio broadcasting.

multimedia. This is the McDonald’s “Value Meal”. Multimedia Selling Secrets Sauce to Selling your advertising products - Select a product champion to “own” it. - Sells in a “CAN” (KISS principle) - Scoreboard… - Reward Success/Effort Compensation 100% Commission Bonus/Spiffs Individual and Teams Daily, Weekly, Monthly Higher Commission for Online Contest Auctions Bucks ($15,000 merchandise) Additional Vacation Days Trips Compensation 96% of companies made/


SOUND BITES. 2 Print Events Online Research/Reprints Custom Communications Categories.

agencies What’s in it? Behind-the-scenes news, industry trends and reviews that help legal organizations be more productive, competitive, effective and cost-efficient through the use of technology. Circulation and Frequency Monthly, to 40,000 direct/ client. Options include Practice Area sponsorship, Custom Audio/Video programs and Run of Site advertising, online CLE class Contact Michael Medwig, mmedwig@alm.com Online 24 VerdictSearch Your Best Source for Verdict & Settlement News and Research What is it?/


European Interactive Advertising Association ‘European Media Landscape and Future Trends’ Alison Fennah Executive Director.

Internet more attractive The language and technology used in online advertising was no longer considered to be an issue for 64% of advertisers Advertiser perceptions 2. EUROPEAN INTERNET USAGE 14 OVERALL PROJECT OBJECTIVE/Have you ever researched/bought online any of the following products/services? [Base: All Online Shoppers ] 48 Travel tickets, holidays and books are most bought products online across Europe Product/serviceBought onlineResearched online Researched online but sometimes bought offline /


Ten Reasons to Advertise with Magazines. 10 reasons to advertise with magazines Magazines are proven to: 1.Reach targeted audiences of scaleReach targeted.

generating awareness 7.Increase word of mouthIncrease word of mouth 8.Drive people online to search for information about products and servicesDrive people online to search for information about products and services 9.Provide a key role in lifting purchase intent and /how different media channels work: 1.Control: the extent to which an audience can choose to pay attention to the advertising 2.Mood: the mindset with which an audience approaches the media Magazines are ‘actively consumed’ by their readers – /


Hearst digital: We Know Women Online. Online Survey Ran 7 th July to 6 th August 40 questions across 5 key insight areas Sample 4566 Methodology Cosmopolitan.

specific parts of the website e.g. fashion brands in the fashion channel? – n=4520 Impact of online advertising Q31. How often does online advertising affect the way you think and behave about the products or services that are advertised? (Agree / sometimes) – n= 4470 The main impact of online advertising on women’s behaviour is that it encourages them to learn more about the brand. The main impact/


ONLINE ADVERTISING Lec: Assoc. Prof. Dr. Aykan CANDEMİR Drafters: Hazal AÇIK 15-10-322 Duygu UĞUR 15-10-176.

and the customer becomes a part of the ongoing debates/evaluations. Therefore the product/brand is favored when a choice needs to be made among other alternatives. 5)ACCOUNTIBILITY: Every elements in online advertising can be traced, for example sales data, newsfeed subscriptions, advertisement impression etc. In an internet campaign for Cadbury Dairy Milk, it is calculated that for every single British Pound spent/


Effective Online Business: Hosting, Marketing, and Management Strategies Workshop #I - Introduction Presenters: Kelly Burke – University of Hawaii at Hilo.

internet marketing techniques can actually get your website penalized with the search engines? Have you planned for a realistic monthly marketing and advertising budget? Is online marketing such as advertising banners good for your products or services? Would traditional advertising work with your online presence, such as print, radio and television? Have you considered creating an opt-in e-mail database for promotions, e-mail marketing/


GUIDE TO PRIVATE ONLINE COMMUNITIES A Publication of Riedel Marketing Group 2014 Riedel Marketing Group 1.

ideas for social media campaigns  Measure advertising impact  Test alternative ad and promo campaigns  Track brand awareness and perceptions  Get testimonials for ad campaigns What Can Private Online Communities Be Used For? 2014 Riedel Marketing Group 21 NEW PRODUCT DEVELOPMENT  Brainstorm new product ideas  inspire new features and products  Get feedback on new product ideas  Find out how to improve existing products  Get feedback throughout the development/


How to advertise your business online You may have begun to think about advertising your business online. You may or may not know a lot about how to get.

an opt-out world. When you combine readership (not just paid circulation) of the core product and niche publications with unique visits to newspaper Web sites, newspaper media are growing at a double- digit rate—diversification and growth that will surprise many advertising decision makers. Why advertise online? Reaching Consumers When and Where They Want “Newspapers have broadened their reach by growing their audience/


Advertising on the Internet “It isn’t creative until it sells” in other words…. Creativity (and technologies too) don’t matter if the ads don’t perform.

,895,000 Other178,161,000 Types of Online Advertising Traditional Banner Advertising Traditional Banner Advertising –The dominant online advertising method –A rectangular box, usually horizontal on the page, that contains advertising material –Banners often rotate, although there are/page theyve requested. And this translates to annoyed users -- users, moreover, who might "blame" the product or service advertised for their annoyance! –While they can attract a lot of attention, this does not always generate a/


CERTIFIED GLOBAL BUSINESS PROFESSIONAL Online/Distance Learning Course SECTION 11A LEGAL SYSTEMS AND ISSUES AROUND THE WORLD ALAN L. WHITEBREAD.

Act [FCPA] LEVELS OF INFLUENCE: FOREIGN Host country laws that limit some practices, products and / or trading partners. –Japan [store size] –Korea [advertising by foreign firms] –Germany [some forms of direct marketing] LEVELS OF INFLUENCE: / one freight payment savings –Year one inventory management savings –Potentially many more CERTIFIED GLOBAL BUSINESS PROFESSIONAL Online/Distance Learning Course SECTION 15B LOGISTICS, PACKAGING, TRANSPORTATION, AND FEDERAL SECURITY REGULATIONS ALAN L. WHITEBREAD/


9/2/20151 Consumer Behavior, Market Research, and advertisement.

purchase bikes, parts, accessories, bags, water bottles and  Dealers can:  Place orders on the site  Learn about new products quickly  Site used for market research, communicating with customers and advertising  What we learn  Change from a passive Web site (just having a presence online) to one with interactivity can bring tremendous benefits to a company in terms of finding out customer wants and/


1.Understand the decision-making process of consumer purchasing online. 2.Describe how companies are building one-to-one relationships with customers.

-mouth method by which customers promote a product or service by telling others about it. 4-31 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall social network advertising Online advertising that focuses on social networking sites. – Types of Social Network Advertising Direct advertising that is based on your network of friends Direct advertising placed on your social network site Indirect advertising by creating “groups” or “pages” – Sponsored/


Chapter 4 Consumer Behavior, Market Research, and Advertisement.

legality of Web tracking Lack of representativeness in samples of online users Web Advertising Overview of Web Advertising interactive marketing Online marketing, enabled by the Internet, in which advertisers can interact directly with customers and consumers can interact with advertisers/vendors Two major business models for advertising online: Using the Web as a channel to advertise a firm’s own products and services Making a firm’s site a public/


COMM 3353: Communication Web Technologies I Chapter 7a: Advertising Chapter 7a: Advertising www.class.uh.edu/comm/classes/comm3353/ppt/_Pres7a.html.

a competitive online market.  Vast amounts of room for growth and expansion.  Unlimited resources for exploration.  The more the Web grows, the more prosperous it becomes. Advertising and the World Wide Web, Continued…  Web Advertising vs. Web Marketing  Web Marketing:  An organization establishing a Web site to promote itself and its products.  Presentation of products  Providing ordering information  Allowing for customer feedback  Web Advertising vs. Web/


Chapter 7 E-commerce Marketing Communications 1. Marketing Communications  Online marketing communications:  Methods used by online firms to communicate.

catalogs complement each other 21 Social Marketing  Adopts many-to-many model  Uses digitally enabled networks to spread ads  Blog advertising Online ads related to content of blogs  Social network advertising: Ads on MySpace, Facebook, YouTube, etc.  Game advertising: Downloadable “advergames” Placing brand-name products within games 22 Behavioral Targeting  Web as “Database of Intentions”  Behavioral targeting  Based on real-time information on visitors  Data/


11 Business-to-Business Marketing Online Marketing and B2B Haas School of Business UC Berkeley Fall 2008 Week 14 Zsolt Katona.

and B2B Haas School of Business UC Berkeley Fall 2008 Week 14 Zsolt Katona Today’s Topics Online B2B Advertising - brand advertising - product advertising Social Interactions and B2B Marketing - online sales (eMarketplaces) - relationship building/management Buying and Selling Eyeballs - search advertising - other traffic trade US Online Advertising Spending YearB2B OnlineTotal OnlineShare 2006$2.8b$16.9b16.6% 2007$3.5b$21.4b16.4% 2008$4.4b$27.5b16.0/


Research © 2008 Yahoo! Statistical Challenges in Online Advertising Deepak Agarwal Deepayan Chakrabarti (Yahoo! Research)

Sponsored Search Research © 2008 Yahoo! Summary Different revenue models –Depends on the goal of the advertiser campaign Brand awareness –Display advertising –Pay per impression (CPM) Attracting users to advertised product –Content Match, Sponsored Search –Pay per click (CPC), Pay per action (CPA) Research © 2008 Yahoo! Background Online Advertising Revenue Models Advertising Setting Misc. CPMCPCCPA DisplayContent Match Sponsored Search Ad exchanges Research © 2008 Yahoo! Unified Marketplace Publishers/


Page 1 of 85 Lenovo Confidential | © 2008 Lenovo LENOVO ADVERTISING OVER THE YEARS…

© 2008 Lenovo Print: media definitions The Print category includes Collaterals, Direct Mail, Inserts, Magazine or Newspaper ads and Outserts oCollateral: product education materials, insertions in sales folders, flyers or leaflets distributed at point-of-sale or QLP displays. Does not include gifts or /all phases of the sales cycle. Page 44 of 85 Lenovo Confidential | © 2008 Lenovo 2010 Online Program: Requirements Advertising Placement All ads must meet standards defined in Ts&Cs 2.2 and be placed on third /


Consumer Behavior, Internet Marketing, and Advertising.

Pearson Education, Inc. Publishing as Prentice Hall GOOGLE—THE ONLINE ADVERTISING KING ADVERTISING IN CHAT ROOMS OTHER FORMS OF ADVERTISINGAdvertising in free Online Newsletters – Posting Press Releases Online – Video Ads – advergaming The practice of using computer games to advertise a product, an organization, or a viewpoint 4-33 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall social network advertising Online advertising that focuses on social networking sites – Types of Social/


Www.gain2unetwork.com © 2012 Global Advertising Internet Network Limited.

spam using this website in any way. Spam includes 1) sending unsolicited e- mail messages or web addresses to online users, 2) posting messages that contain this website address in newsgroups that are unrelated to our products and services 3) creating false advertising. You may not gain any illegal or unauthorized access to information or other computers or networks from this site. You/


Chapter 4 Online Consumer Behavior, Market Research, and Advertisement.

in social networks – Google—The Online Advertising King Online Advertising Methods Advertising In Chat Rooms, Blogs, And Social Networks – Advertise In Videos Other Forms Of Advertising – advertorial An advertisement “disguised” to look like editorial content or general information. Online Advertising Methods – Web 2.0 and AdvertisingAdvertising in Newsletters – Posting Press Releases Online – advergaming The practice of using computer games to advertise a product, an organization, or a viewpoint/


7-17-1 Visit UMT online at www.umtweb.edu © 2007 UMT Visit UMT online at www.umtweb.eduENTREPRENEURSHIP University of Management and Technology 1901 N.

, and show – Make clear the benefits of your product or service. Validate - Prove the claims about your product or service. Negotiate - Listen for objections and try to overcome them. Close - Stop talking and ask for the order. 7-13 Visit UMT online at www.umtweb.edu © 2007 UMT Visit UMT online at www.umtweb.edu Selecting Advertising Media: Key Questions How large is my firms/


Media Research Document Client: Movie World Product: Movie World’s Fright Nights Alex Farrelly - n7216149.

–Budget allocation should be in line with Dreamworld (1/5 th of media budget dedicated to out-of-home advertising). Product – Summary 15-24 years old –Born between 1977-1994 –25% of Australian population –Will become the most / and surprising content. –While skeptical of mainstream media they trust their friends recommendations and love sharing their own brand experiences online or with friends. –Togetherness is important – they are motivated by relationship building. –Individuality is important – they are /


PROMOTION & ADVERTISING Marketing II Chapters 17 & 19.

work for your project. Consumer Promotions Sales strategies that encourage customers and prospects to buy a product or service. Consumer promotions support: Advertising Personal Selling Public Relations efforts Consumer Promotions – cont. 1. Coupons Certificates that entitle customers to cash discounts Placed inside/outside of product packages Online printable coupons Stores that accept coupons are reimbursed the face value of the coupon plus handling charges/


Chapter 11: The Right Internet Advertising Format (RIAF)

.com/ads/innovations/ 25 CONCEPTUAL MODEL The right format of internet advertising (RFIA) ICT condition Right format of Internet advertising, RFIA Product Advertising type Strategy User Subjective ad features Objective ad features 26 Methodology In order to identify variables affecting right format of Internet advertising, 45 previous studies in the areas of Internet advertising, e-commerce, online marketing, and e-business were reviewed. According to this review/


Consumer Behavior, Internet Marketing, and Advertising Kingdom of Saudi Arabia Ministry of Higher Education Al-Imam Muhammad bin Saud Islamic University.

-27 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall GOOGLE—THE ONLINE ADVERTISING KING ADVERTISING IN CHAT ROOMS OTHER FORMS OF ADVERTISINGAdvertising in Online Newsletters – Video Ads – advergaming The practice of using computer games to advertise a product, an organization, or a viewpoint 4-28 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall social network advertising Online advertising that focuses on social networking sites – Types of Social Network/


February 2016 AOA Corporate & Industry Relations Center Proposal for SPONSOR 2016 AOA Advertising and Sponsorship Opportunities.

) Patient education brochures Web content BMI Calculator Doctor and Practice Resources Chairside tool PowerPoint templates Checklists Online Accredited Education – Diabetes Nation In-Person Accredited Education at Optometry’s Meeting® Digital Educational Supplement /a curbside branded Pedicab Stand, complete with brand ambassador, advertising literature distribution and survey collection capabilities. Drivers act as field ambassadors for your product and handout pamphlets, coupons, and other collateral that /


1.Understand the decision-making process of consumer purchasing online. 2.Describe how companies are building one-to-one relationships with customers.

-mouth method by which customers promote a product or service by telling others about it. 4-37 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall social network advertising Online advertising that focuses on social networking sites. – Types of Social Network Advertising Direct advertising that is based on your network of friends Direct advertising placed on your social network site Indirect advertising by creating “groups” or “pages” – Sponsored/


1.Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitors brand. What strategy would.

consumer do something immediately: pick up the phone, go online, drive to the mall, etc. Its immediacy and strong persuasiveness distinguish effective direct advertising strategies from other types of communication. Creative techniques vary widely among different direct advertising strategies and are determined by such factors as the objectives, the product being advertised, and the budget. Direct advertising strategies are effective because they communicate with consumers on/


Proprietary and Confidential0. 1 Agenda I.Company Overview II.Market Environment III.Product Portfolio Review A.PureVideo Editorial Overview B.StupidVideos.com.

to watch it on a "proper" television. 5. More political advertising online than TV. 6. Video search will make sense. 7. Video blogging will cross the chasm. 8. Video communities. Online Video Predictions for 2008 by Jason Glickman, Monday, January 15, 2007 Proprietary and Confidential17 Agenda I.Company Overview II.Market Environment III.Product Portfolio Review A.PureVideo Editorial Overview B.StupidVideos.com C/


0 Local Television Advertising Effectiveness Study Kathleen Keefe Vice President, Sales March 21, 2008.

the know regarding products and services Advertising products that appeal to the viewer Driving purchase of products Advertisements during the local television news do a better job than advertisements in 8 other entertainment genres when looking at these same attributes Online video viewing of/shows top-two box on a 5-point scale where a 5 means strongly agree) I can trust products/ services advertised on this type of site Cable news sites Broadcast network news sites Newspaper sites News on search engines /


Joe St Sauver, Ph.D. (joe@uoregon.edu) A Succinct Cyber Crime Tour Meant To Illustrate By Way of Assorted Examples The Sort of Online Crimes Which Are.

product start clicking on PPC ads -- the advertiser pays for clicks which dont, wont, and never will, result in a sale! Clicking on PPC ads can be manual, or via automated programs. When the advertiser gets a huge PPC advertising bill, but no associated sales, they become disgruntled and complain to the advertising company, or stop advertising online/wenPlea.htm ; emphasis added] 3. (e) Online Sale of "Replica" (Counterfeit) Trademarked Products Some stats from Union des Fabricants "Counterfeiting and /


Leveraging Radio and (insert station name) for (Advertisers that will benefit from Holiday Décor and/or Products and services for winterizing the home)

in the past year listened to radio online in the last 30 days Source: 2012 Doublebase GfK MRI weighted to Population (000) - Base: All Radio is Relevant Listening habits of adults households who have made any home improvements in the past year: 51% think advertising on the radio provides them with meaningful information about the product use of other consumers. 39% agree that/


E- Business Ninth Edition

E- Business, Ninth Edition 32 Elements of Branding Three key brand elements Product differentiation Clearly distinguish product from all others Relevance Degree to which product offers utility to customer Perceived value (key element) Customer perceives a value in buying product Brands can lose their value Environment changes E- Business, Ninth Edition 33 Online Advertising Cost and Effectiveness (cont’d.) Measuring Web audiences (complicated) Web’s interactivity/


INTRO TO PRIVATE ONLINE COMMUNITIES A Publication of Riedel Marketing Group 2014 Riedel Marketing Group 1.

ideas for social media campaigns  Measure advertising impact  Test alternative ad and promo campaigns  Track brand awareness and perceptions  Get testimonials for ad campaigns What Can Private Online Communities Be Used For? 2014 Riedel Marketing Group 16 NEW PRODUCT DEVELOPMENT  Brainstorm new product ideas  inspire new features and products  Get feedback on new product ideas  Find out how to improve existing products  Get feedback throughout the development/


As we wait for class to start, please sign in for today’s attendance tracking: Text to 37607: DILBERT netID Go online to AEM 4550 class website Click on.

,  pizza products and  movies. More recent findings (Wilbur 2015):  Networks with highest ad skipping:  MSNBC,  CBS,  Lifetime,  NBC,  Discovery  Precipitation increases advertising avoidance, with one inch of rain associated with a 2%-24% higher ad skipping probability. Online Advertising ONLINE ADVERTISING Online Advertising  Partially Based on HBS case “Google Advertising”, which is a required reading  Online Advertising Models  Measurability  Google Advertising Revenues Online Ad Formats/


Lesson 1 Making Consumer Choices What information do you need before you make a decision regarding health care products and services?

policy. Write down any purchase related information. Today’s Consumer Choices Lesson 1 Q. The method of judging benefits of different products by comparing several similar factors for each one is known as ______. Choose the appropriate option. 1.online shopping 2. advertising 3.comparison shopping 4. media Quick Review Lesson 1 A. 3. comparison shopping The method of judging benefits of different/


Managing Online Marketing Efforts Module 9 Source: Strauss, Judy and Raymond Frost (2001), E-Marketing, Prentice- Hall: New Jersey.

- bit vendors (ex. nytimes.com), tangible products (cost premium for shipping since inefficient to ship 1 item) Module 9/Obj 10: Online Marketing Communication Strategies n ADVERTISING – Growing from $1billion (98) to $22billion (04) – USA spends 83% of world’s Internet ads – 8% of ad budgets spent on Internet – Brand advertising online - can do impression ads; but for brand advertising best medium is still TV – Direct/


The Big Picture 2008 Journalism, audience and advertising on the Web Anthony Moor Deputy Managing Editor/Interactive The Dallas Morning News

birth of the Semantic Web Our promiscuous, ‘help me’ audience Journalism as a service, not a product Advertising decouples from news Discussion Web 1.0: The good old days Web 1.0 (1993-2003) AudienceGeeks Unit of Content Page (article) State Static (HTML) ArchitectureClient/Server EngagementRead (Britannica online) Ad Distribution A few large sites (DoubleClick) Search BoostDomain name speculation (Netscape) Web 2.0/


Online advertising.

that enable organizations to perform a variety of activities involved in Web advertising (e.g., tracking viewers, rotating ads) Special Advertising Topics (cont.) Features that optimize the ability to advertise online: The ability to match ads to specific content Tracking Rotation Spacing impressions Special Advertising Topics (cont.) 3. Localization: The process of converting media products developed in one country to a form culturally and linguistically acceptable/


European Online News and Music Market Structure First results of the Simweb-project market survey.

advertisements. 13 European Online News and Music Market Structure SimWeb www.simdigital.com 11.06.03 – Bled/Slovenia The Role of Technology for Content Markets Reproduction and Distribution Technology  MP3 Player  RealAudio  Microsoft Media Player  Liquid Player  iTunes/iPod  News Stand  InaDaily Payment Systems  Through ISP  Payment System Provider (FirstGate)  Prepaid Cards  Credit Card Value-added services  Many different suppliers  many different products/


Prentice Hall, 2002 1 Chapter 5 (with modifications) J.Molka-Danielsen Advertisement in Electronic Commerce.

Yoyodine, Inc. Give-away games, discounts, contests, sweepstakes Entrants agree to read product information of advertisers Prentice Hall, 2002 39 Online Events, Promotions, and Attractions (cont.) Enticing Web surfers to read Internet ads Use/make a purchase Methods for measuring advertisement effectiveness, conducting cost benefit analyses, pricing ads Prentice Hall, 2002 42 Online Catalogs as a form of advertising Evolution of online catalogs Consist of product database, directory and search capability /


Research © 2008 Yahoo! Statistical Challenges in Online Advertising Deepak Agarwal Deepayan Chakrabarti (Yahoo! Research)

Sponsored Search Research © 2008 Yahoo! Summary Different revenue models –Depends on the goal of the advertiser campaign Brand awareness –Display advertising –Pay per impression (CPM) Attracting users to advertised product –Content Match, Sponsored Search –Pay per click (CPC), Pay per action (CPA) Research © 2008 Yahoo! Background Online Advertising Revenue Models Advertising Setting Misc. CPMCPCCPA DisplayContent Match Sponsored Search Ad exchanges Research © 2008 Yahoo! Unified Marketplace Publishers/


1 © Prentice Hall, 2000 Chapter 4 Advertisement in Electronic Commerce.

zActual Purchase zOther Methods 32 © Prentice Hall, 2000 Payments are based on: 33 © Prentice Hall, 2000 Online Catalogs zTo merchants, the objective of catalogs is advertisement and promotion zThe purpose of catalogs to customers is providing a source of information and price comparisons zConsist of product database, directory and search capability and presentation function zReplication of text in paper catalogs zMore dynamic, customized/


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