Ppt on p&g products brands consumers

Becoming relevant to consumers and customers June 18, 2002 Cincinnati, Ohio The Myth of Excellence.

-European study in January 2002 Interviewed 16,000 consumers across five channels Asked 60 questions about the importance of various aspects of the shopping experience …gets rave reviews [Lafley, P&G] CR “is the best tool…for incorporating / Canon/Martha Stewart  United/Virgin  Dannon/Yoplait  Zippo/Bic  All Lunch Meat Brands/Lunchables  Maxwell House/Starbucks  Honda/Harley  Miller/Budweiser  Good parenting, not just good product  Better you, not just better teeth  It’s not servicing the car, it’s/


© 2007 Thomson South-Western, all rights reserved N. G R E G O R Y M A N K I W PowerPoint ® Slides by Ron Cronovich Monopolistic Competition 17 P R I N.

Thomson South-Western, all rights reserved N. G R E G O R Y M A N K I W PowerPoint ® Slides by Ron Cronovich Monopolistic Competition 17 P R I N C I P L E S O F F O U/COMPETITION The Defense of Brand Names  Defenders of brand names believe: Brand names provide information about quality to consumers. Companies with brand names have incentive to maintain quality, to protect the reputation of their brand names. 20 CHAPTER 17 MONOPOLISTIC COMPETITION CONCLUSION  Differentiated products are everywhere; examples/


Leaders in Local: Exploring Consumers‘ Purchase Intentions of Locally Produced Foods Dr Gary Mortimer QUT Business School |Z1058 - Queensland University.

& Florek, 2009) Emerging research is beginning to explore consumer interest in ‘local’ over simply ‘domestic’ – although/productionBrand, cost, convenience, safety and quality – Taste/flavour, product aesthetics and packaging – Novelty and community 115 Factors that influence the purchase of ‘Local’ foods Product origin 116 Factors that influence the purchase of ‘Local’ foods Product origin 6-7 scale responses (%) ‘No statistically significant difference’ ’ (p >.05) Shoppers’ gender did not affect product/


C R E A T I N G P A C K A G I N G T H A T S E L L S A N D S E L L S www.touchpackdesign.com P A C K A G I N G F O R B R A N D S INSIGHT. INNOVATION. STRUCTURAL.

P A C K A G I N G F O R B R A N D S INSIGHT. INNOVATION. STRUCTURAL DESIGN. Packaging is fundamental to the brand experience. Brand+Graphics+Structure = The Holy Trinity of packaging design! Does your brand look good naked? More importantly: Is it differentiated? Is it ownable? Does it deliver your brand proposition? Does it function well and deliver a great consumer/? So what dispense action and packaging format works best for your product? Convenience = quick. But lacks the depth of emotional engagement. /


D EFENSE O F F ERRERO B RANDS A GAINST P ARASITIC C OPYING I N E UROPEAN C IVIL L AW J URISDICTIONS London 30/03/2010.

/ Unfair Competition : Yes 2. WHAT CHALLENGES WE FACE  ‘False’ products (e.g. apparel, fashion, watches) : No  Device TM/ Design infringements : Yes  Parasitic Copying / Unfair Competition : Yes 3. HOW WE DEFEND OUR BRANDS : Available Legal Tools : Statutory A. ‘’IP Law’’ : Primarily : Registered/of confusion on the origin of the products in a normally attentive consumer’ 3. HOW WE DEFEND OUR BRANDS : Available Legal Tools : Case Law (4) France TGI Paris 6/11/2009 Ferrero S.p.A. / Ferrero France v. Candy/


PRODUCTION MANAGEMENT

profitable growth and create long-term value for consumers, shareholders, employees Growth 5-6% annual growth Consumer goods Brand-name, quality products that meet and anticipate everyday customer needs / SBU level. Model created by H. G. Steinmann and G Strategies of SBU level. Model created by H.G. Steinmann and G. Schreyoegg 7 5 8 Costs 3 4/ result in obtaining strategic target by an organization. J.M. Lehner Source: [P. Kubiński, 2005] Patterns of strategy implementation Big Small Staff effort in strategy/


Product Strategy Standardized product Localized product Communication Strategy Standardized Communication Localized Communication Global Strategy: Uniform.

different packaging, It went back to the source by making significant investments in market research to better understand the needs and preferences of target consumers Gillette in India innovated by tailoring advertising and inventing a new product development process to reflect local shaving habits. P&G, Gillette’s parent brand also built an India-tailored business model. All manufacturing is done locally to further control/


PINAR ET 1Q 10 EARNINGS PRESENTATION

RKİYE İÇİN VERİLER AÇIKLANDIĞI ZAMAN GÜNCELLENECEK. Source: Nielsen 3 Market Overview FMCG SEGMENTATION FMCG GROWTH Turkish FMCG industry continued to grow by 7-8% p.a. in spite of the global economic melt / affecting consumption decisions for branded and healthy products Consumer trends towards value-added and enriched products Turkey’s accession to the EU and proximity to the Middle East and Europe. Branded Products: Pınar is ahead of competition on brand recognition, product quality, corporate image and/


Modelling Market Dynamics and Consumer Behaviour From The Bottom Up Iqbal Adjali Mathematics & Informatics Unilever R&D, Colworth Science Park Bedford,

validation, look at different diffusion processes e.g. product launches, opinion dynamics… ●Computational modelling of individual consumer behaviour, social networks and brand relationships leads to better insight in consumer behaviour and market dynamics ●Enhance predictive power /-Renyi Random Network ER(n,m) –Barabasi Scale Free B(n,d) –Watts-Strogatz Small World WS(s,d,p) –Empirical: Newman PNAS, 2006 ●Network influence –“Dual” threshold model –Upper threshold –Lower threshold Simulation Setup ●Netlogo /


CONSUMER PRODUCT INDUSTRY Carmen Daniel George Tobey Ying March 20, 2004.

Began as a small, family operated soap and candle company Based in Cincinnati, Ohio Markets almost 300 products to more than five billion consumers in 140 countries P&G Operations 5 global business units $43 Billion in Sales Billion-Dollar Brands Pampers Tide Ariel Always Pantene Charmin Billion-Dollar Brands Bounty Iams Crest Folgers Pringles Downy Business Unit Breakdown Baby & Family Care $9.93 Billion in/


I n t e r n a t i o n a l M a r k e t i n g Products and Services for Consumers Chapter 12 1 4 t h E d i t i o n P h i l i p R. C a t e o r a M a r y C.

t i n g Products and Services for Consumers Chapter 12 1 4 t h E d i t i o n P h i l i p R. C a t e o r a M a r y C. G i l l y J o h n L. G r a h/ Education Communications Entertainment Information Health care 12-20 Barriers to Entering Global Markets for Consumer Services Protectionism Restrictions on transborder data flows Protection of intellectual property Cultural barriers and adaptation 12-21 Brands in International Markets A global brand is the worldwide use of a name, term, sign, symbol, design, or/


Marketing Mix The four tools a business can use to persuade customers to buy its product or service: Product, Price, Promotion, Place Ms. Marshall 6th.

. Ms. Marshall 6th Year Business Own Brands Own Brands: brand names which are registered by retailers rather than manufacturers, e.g. Dunnes Stores (Savida) to put on products which are for sale exclusively in their shops. Benefits of own brands Retailers benefit from cheaper products which helps to attract extra customers. Consumers benefit from lower prices and a greater choice of products. Producers benefit from extra sales which are/


Santander Consumer Finance – Company ProfileAugust 2008 1 Santander Consumer Finance Company profile August 2008.

 Death insurance  Complementary health insurance  Travel insurance P & C insurance  Auto Insurance: Complete CompleteEasy ProtectPlus (payment/g. Norisbank). Source: Global Insight, Santander Consumer Bank website, Annual Reports Total outstanding loans (at 31.12.2007): €15 254 Mio. Santander Consumer Finance – Company ProfileAugust 2008 20 2.5 Branding strategy Double-branded products (product name distinct from the company’s brand) Santander Consumer Banks devotes significant efforts to the branding/


BRAND MANAGEMENT AND NEW PRODUCT DEVELOPMENT SECTION 9A Brand Management and the Firm Selling the Project - 1 The Marketing Plan ALAN L. WHITEBREAD.

Product Qualities/Benefits] Descriptive [Suggest Product Benefits] Easy to: Pronounce Recognize Remember PLUS …Timeless Versatile Positive BRAND HIERARCHY Brand family Individual brand Product lines Individual product TYPES OF BRANDS GENERIC CORPORATE / FAMILY INDIVIDUAL / PRODUCT Pharmaceuticals, Vegetables CORPORATE / FAMILY Nike, IBM, GE, RCA TYPES OF BRANDS INDIVIDUAL / PRODUCT Huggies, P&G/manage if not familiar with new market Time consuming Expensive Costly to maintain without volume INDIRECT /


+ Public Brand Perceptions: A Study of the Effects of Athlete Endorsements Brent Evans, Shonice Pettaway, & Erika Rasile.

on the brand they endorse Was supported Correlation:.339 P-Value:.001 Less than.01 The popularity of a specific celebrity endorser has a direct effect on the likelihood of a consumer to purchase the brand or product they endorse./brand endorsements. Journal Of Brand Strategy. Vol. 1(1). p. 79-84. Miller, F. M., & Laczniak, G. R. (2011). The Ethics of Celebrity-Athlete Endorsement. Journal Of Advertising Research, Vol. 51(3). p. 499-510. Parks, J., Peetz, T. & Spencer, N. (2004). Sport Heroes as Sport Product/


M ANAGERIAL E CONOMICS IN A G LOBAL D OMINICK S ALVATORE.

money allocated in the budget o A change in the price of a product do not influence consumers’ budget in a negative way. e.g. An increase in black pepper will not decrease the demand of consumers on black pepper due to their small portion of money allocated in their / y - 0.6P s + 1.2A  Q x is sales of coffee brand X,  I is disposable income,  P y is price of competitive coffee brand,  P s is price of sugar and  A is advertising expenditures for coffee brand X.  Suppose : Px=$2, I=$2.5, Py=$1.80, Ps/


当代商业概论 Fundamentals of Business Lecture 3: Products and Pricing.

tendency of customers to consistently purchase products of a particular brand family branding vs. individual branding producer brands vs. store brands co-branding: 中信信用卡 + 南航免费里程,金本 涮涮锅 + 天河电影城折扣 “Consumers have to trust that a brand will meet all their needs all the time. That requires superior product technology. And it also requires sufficient breadth of product choices. We should never give consumers a … reason to switch away from one of our brands.” -- P&G annual report back 6. Pricing strategies/


2012/2013Author: Dr P.Harborne1 Principles Of Marketing BS2101 Lecture 9 Communicating the Offer.

gifts, co-operative advertising, point-of-sale materials 2012/2013Author: Dr P.Harborne68 Role of Sales Promotion Break down brand loyalty –e.g. Encourage product trial, brand switching Acts as: –Communication gains attention, gives information –Incentive inducement to purchase –Invitation engage in transaction now Potential Disadvantages –Frequent offers may ‘cheapen’ the brand image –Encourages consumer promiscuity –Subsidises those who would have purchased anyway PUBLIC RELATIONS 2012/2013Author/


MARKETING MANAGEMENT. PRODUCT: PRODUCT:Meaning Goods & Services Product Mix Product Mix Levels of Product Levels of Product PLC- Managing PLC PLC- Managing.

as 1.Convenience Products 2. Shopping Products 3. Specialty Products 4. Unsought Products Consumer Products(B2C) Convenience Products Convenience Products Goods and services that consumer wants to purchase frequently immediately and with minimal effort. Easily available e.g Toothpaste, Magazines, Shopping Products Shopping Products After comparing competing offerings on price, quality and style e.g Television, Furniture Clothing Specialty Products Specialty Products Strong brand preference and loyalty/


What Is Branding Anyway? ™ Why should we care? M. Richard Wadley.

easy Bula Jobith Bula Jobith Early Trademarks No longer simply name tags Became symbols of trust & reliability Trademarks Separating products via trademarks worked for a long time - - until: Business matured, items became: Business matured, items / #2; combined share 45% Wanted third brand; boost share to 60% Wanted third brand; boost share to 60% Found a major unmet consumer need “Grease” Found a major unmet consumer need “Grease” P&G listened to themselves Internal perception-success required mildness/


Branding. Product & Brand Management By Srikanth venkataswamy Branding: Definitions What is Branding ? The marketing practice of creating a name, symbol.

Vatika with herbal ingredients used by woman for hair care -Coconut oil,Brahmi’, Lime and Mehandi etc. P&G introduced New Ariel Microshine – a new technology Detergent incorporating carezyme far beyond conventional cleaning (1990) in India and gained some market share Product & Brand Management By Srikanth venkataswamy Product Differentiation through Functional values Videocon computer controlled fridge,450 lts, 6 door with quick freezing corner and/


Which Type of Brand Posts Functions Best on Facebook Brand Pages of Credit Cards? An Examination of Miles Credit Cards’ Facebook Brand Pages in Turkey.

Cards’ Facebook Brand Pages in Turkey Gülçin İpek/products and services and understand their customers’ actual needs. Therefore, Facebook offers a great opportunity to companies for researching consumer behavior. From the perspective of consumers, having previous experiences with the brand, trusting in the brand and seeking for the opportunity to participate in contest and promotions of the brand are the main reasons why consumers become a brand follower on Facebook brand fan pages (Pereria et al. 2014, p/


Consumer Goods https://store.theartofservice.com/the-consumer-goods-toolkit.html.

products with strong brand loyalty are exceptions to this rule) https://store.theartofservice.com/the-consumer-goods-toolkit.html Fast moving consumer goods - ISIC definition 1 The retail market for FMCGs includes businesses in the following International Standard Industrial Classification (ISIC) (Revision 3) categories, p.2, p.3-4 https://store.theartofservice.com/the-consumer-goods-toolkit.html Fast moving consumer/that it owns the intellectual property (e.g. trademark, patent, copyright) being presented /


Product: The Online Offer E-M ARKETING /6E C HAPTER 9.

P ROPERTIES  A product is a bundle of benefits that satisfies needs of organizations or consumers.  Includes tangible goods, services, ideas, people, and places.  Products such as search engines are unique to the internet while others simply use the internet as a new distribution channel (e.g. music)  Internet offers product/20 5Hewlett-Packard11.72 6Panasonic16.66 7Dell08.12 8Siemens16.95 9Danone-02.58 10BMW Top Brands in 2012 G REAT B RANDS ©2009 Pearson Education, Inc. Publishing as Prentice Hall 17 L/


Benchmark Scotland Glasgow 25 May 2000. 1 Year = 1.5 Wal*Marts 03.27.99: $167B 03.27.00: $555B P.S.: Wal*Mart = #8 in 2000.

Release 1.0 The “7Ps” of PSF 1.0 P rojects! P assion! P rovocation! P artnership! P olitics! P rofessionalism! P erformance! C.I.O. to C.E.F.R./small” project contains the entire enterprise DNA! Measures –WOW! –Beauty! –Raving Fans! –Impact! E.g.: WOW Scale 1. … Dull as dishwater. 5. … Gets the job done. 7. … “Good/brand name, named after the most irrelevant and useless thing in history [the Swiss Army]. And you say, ‘Gang, if they can do it, we can do it.’ ” Barry Gibbons “Consumers don’t simply buy products/


12 Products and Services for Consumers McGraw-Hill/Irwin International Marketing, 13/e © 2007 The McGraw-Hill Companies, Inc., All Rights Reserved. Chapter.

Product Development Critical issues affecting product development: -Control of the packaging component of solid waste -Consumer demand for environmentally friendly products – e.g. biodegradable& nonpolluting detergents, Aerosols and Ozone European Commission guidelines for ecolabeling – a cradle-to grave-approach. Hoover tripled the market share in Germany Laws to control solid waste – P&G/. 12 - 22 Top Twenty Brands Rank 2005/20042005 Brand Value (millions) 2004 Brand Value (millions) Change (%) Country/


Company Overview Brand Audit Cupcake Pop Bakery Set Nail Polish Winning Concept Conclusion Appendix.

Higher Quality,g iftablity Category extension: it simply borrows equity from Sprinkles Brand elements. It has completel y different usage benefits. New POPs: Kitchen products. Products that reflect the brand’s /distinctive benefit, attribute, or feature. It borrow the association of quality and baking in general. Moderate Company Overview Brand Audit Cupcake Pop Bakery Set Nail Polish Winning Concept Conclusion Appendix Sprinkles O.P.I Nail Polish – Consumer/


Product Strategy and Demand Measurement. P resentation O utline Different levels of a product Characteristics of products and services Types of consumer.

Demand Measurement P resentation O utline Different levels of a product Characteristics of products and services Types of consumer and industrial goods Product mix concept Product mix pricing Brand Development Strategy Ingredient Branding Demand measurement 2 Products and Services 3 Products and services are offered to the market to satisfy a consumer need or want. Products are tangible in nature whereas services are intangible in nature. The different levels of a product 4/


CONSUMER BEHAVIOUR Prepared By: Mrs. Gurpreet K Chhabra Astt. Prof. MERI.

.g., acquired tastes “Learning”—e.g.,/Consumer’s Expectations of Product’s Performance Consumer’s Expectations of Product’s Performance Dissatisfied Customer Satisfied Customer! Satisfied Customer! Product’s Perceived Performance Cognitive Dissonance CONSUMER DECISION RULES  Compensatory decision rule- On the basis of this decision rule, a shopper evaluates store or brand/P-E S=SATISFACTION LEVEL P=PERFORMANCE AS PERCIEVED BY CUSTOMER E=PERFORMANCE AS ALREADY EXPECTED BY THE CUSTOMER. Therefore,P E. Consumer/


Building Celebrity Brands: Understanding Consumer Responses to Endorser Failures Allyn White, Mississippi State University Cynthia Webster, Mississippi.

will be associated with lower brand purchase intentions than those for non- functional endorser failures. 7 Conceptual Framework Match-up Hypothesis Suggests that a perceived endorser-product fit enhances consumer responses to endorsements (Erdogan et/control scenario and items assessing: Brand and Endorser Attitudes (e.g., 1=strongly dislike; 7=strongly like) Brand Purchase Intentions (e.g., 1=unlikely; 7=likely) Pretests & Manipulation Checks –Evidence of effective manipulation (p≤.05) across all studies /


BRAND PERSONALITY & CONSUMERS by Dean Price Student no.7715072.

. Studies have shown the connection of brand personality and brand loyalty has an affect on brand preference and purchase intention. Brand loyalty develops when the brand matches the personality or self image of the consumer. A brand can offer the consumer gratifying and unique benefits. Lada S, Sidin S, Cheng K T G 2014, ‘Moderating Role of Product Involvement on the Relationship between Brand Personality and Brand Loyalty’, Journal of Internet Banking/


AEM 4550: Economics of Advertising Prof. Jura Liaukonyte LECTURE 4 & 5: PRODUCT DIFFERENTIATION AND PERSUASIVE ADVERTISING.

advertising behavior  Car makers (e.g., GM) and household product firms (e.g., Proctor & Gamble) spend the most/Product Brand   Packaging   Condition of Sale   Service Provided   Location   Product Differentiation as an Entry Strategy   Product differentiation to create a niche market.   Product differentiation to deter entry. Advertising and Product Differentiation  Advertising product characteristics increases product differentiation.  Consumers are more informed about objective product/


Product, Services, and Branding Strategy A Global Perspective 8 Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau Hon-Ming.

for which a significant group of buyers is willing to make a special purchase effort. Designer watches Branded fashion wear High-end electronics 8-13Copyright © 2009 Pearson Education South Asia Pte Ltd What Is a Product? Product and Service Classifications Unsought products are consumer products that the consumer does not know about or knows about but does not normally think of buying. Life insurance Funeral services Blood/


A Seminar on BRAND-BUILDING ADVERTISING Please use the CD in the FCB-Ulka Brand Building Advertising Cases book for the advertisements and TV commercials.

see the utilitarian values of the category; routine/quick decision making E.g.: detergents, fuel, flour, mobile service (?) How Does Advertising Work II FCB Grid Think Vs feel Think Consumer decides using his head : ‘Rationality’ drives the choice of product/brand Feel Consumer decides using his heart : ‘ Emotionality’ drives the choice of product/brand THINKINGFEELING HIGH INVOLVEMENT LOW INVOLVEMENT Advertising to fit FCB Grid requirements LEARN-FEEL/


Brand-Product Relationship

between brand and product (or service) product brand line brand range brand umbrella brand source brand (or parent brand) endorsing brand Brand-Product Relationship Product-Brand Strategy Company X To assign an exclusive name to a product, having its own individual positioning Brand portfolio correspond to product portfolio Brand A Brand B Brand N Product A Product B Product N Each new product receiving its own personal brand name Positioning A Positioning B Positioning N ▶적용한 사례에는 어떤 것이 있을까? □ P&G/


The B-I-G Opportunity: Women & Boomers Tom Peters/02.11.2004.

essence of the desires of the consumer. The opportunity to help clients become what they want to be. Gian Luigi Longinotti-Buitoni Common Products Dream Products Maxwell House Starbucks BVD Victorias Secret/g., Harley, Virgin, The Dead, HBS, NBA) Branding: Is-Is Not Table TNT is not: TNT is: TNT is not : Juvenile Contemporary Old-fashioned Mindless Meaningful Elitist Predictable Suspenseful Dull Frivolous Exciting Slow Superficial Powerful Self-important Message … Is Not >> Is III. SUMMARY. 7. Summary: O-P-P/


Chapter 21: Advertising, Competition and Brand Names 1 Advertising, Competition and Brand Names.

of the good or service Two ways complementary advertising can work –Consumers prefer to purchase brands that are well known, i.e., advertising builds brand value in that consumers are willing to pay more for a well-known brand. This is close to an advertising as persuasion view –Advertising provides information that enhances product value, e.g., where to go for related services such as hotels advertising/


Diversification of Sports Nutrition Products

TCA cycle Lactate FFA-ALB Glucose blood PM cytosol Glucose Glycogen HK PHOS HSLIPASE TG FFA-FABP G-6-P G-1-P PFK ATP ADP NAD fatty acyl-CoA ATP Cr PCr NADH NAD NADH ATP ADP Pyruvate Lactate / consumer through the development of additional sports nutrition products? Final Thoughts… I. Many companies make claims on their products, but you cannot “trick” consumers/athletes over the long term. Ultimately brand loyalty comes from well researched reputable products that work! II. Further establishment of consumer/


The Bass Diffusion Model

of awareness (from managerial judgment) D = long-run probability of product availability where target segment shops (managerial judgment and experience) C = probability of consumer receiving sample (Managerial judgment) U = probability that consumer who receives a product will use it (from managerial judgment and past experience) 11 11 48 48 p(nn) + p(no) = 1.0; p(on) + p(oo) = 1.0 Repeat Model Obtained as long-run equilibrium/


1. 2 Consumer Relationship Marketing, 2004 3 CRM is a database-enabled marketing tactic that creates a direct relationship between the brand and the.

can a CPG deliver greater value to its consumer outside of basic product benefits? How can a CPG become more entrenched with a consumer on an emotional level? 25 Procter & Gamble Home Made Simple P&G Golden Household project targeted at 30% of US HH with 50% P&G consumption Key metric is share of consumers shopping basket vs. brand share Kraft Kitchens #1 CPG destination in December (Nielsen/


Jeff D. Davis Global New Business Development P&G Pharmaceuticals Mason, Ohio “Inside P&G’s Innovation Machine”

by nearly 60%R&D productivity has increased by nearly 60% Since 2000 stock collapseSince 2000 stock collapse  Share price has doubled  Our portfolio has grown to 22 billion-dollar brands P&G…the world’s largest consumer packaged goods companyP&G…the world’s largest consumer packaged goods company Inside P&G’s innovation journeyInside P&G’s innovation journey Inside P&G Pharmaceuticals’ new innovation strategyInside P&G Pharmaceuticals’ new innovation strategy Agenda/


Life Impact | The University of Adelaide Using Live Streaming to Turn your Brand Website into a Virtual Cellar Door Wine as a social bond Building brand.

E.g. repeat purchases and brand preferences Consumers now identify strongly with many brands, to the point where they use products and brands as a form of communication of their‘ideal-self’. Consumers become ‘attached’ both emotionally (they love and trust and defend their brands) and / (e.g. Netromedia) at $148 p/mth. – A place to store the videos (e.g. Vimeo) at $99 p/yr. Life Impact | The University of Adelaide The set-Up… Life Impact | The University of Adelaide How it looks to consumers Life Impact/


PREPARED FOR: PREPARED BY: December 2011? VMS PURCHASE OPTIMIZATION STUDY - Brand Team Presentation- VMS PURCHASE OPTIMIZATION STUDY - Brand Team Presentation-

SHOP IN WHEN LAST BOUGT MULTIVITAMINS -By Specific Brands- 29  When consumers shop for multivitamins they are most likely to link that shopping trip to the purchase of food products and personal care items. OAD tends to be bought on “typical” multivitamin shopping trips. National Brand (D) Broad Line (E) Store Brand (F) OAD (G) Centrum (H) G E EF D E F H Packaged foods Personal/


PREPARED FOR: PREPARED BY: December 2011? VMS PURCHASE OPTIMIZATION STUDY - Brand Team Presentation- VMS PURCHASE OPTIMIZATION STUDY - Brand Team Presentation-

SHOP IN WHEN LAST BOUGT MULTIVITAMINS -By Specific Brands- 30  When consumers shop for multivitamins they are most likely to link that shopping trip to the purchase of food products and personal care items. OAD tends to be bought on “typical” multivitamin shopping trips. National Brand (D) Broad Line (E) Store Brand (F) OAD (G) Centrum (H) G E EF D E F H Packaged foods Personal/


PREPARED FOR: PREPARED BY: December 2011? VMS PURCHASE OPTIMIZATION STUDY - Brand Team Presentation- VMS PURCHASE OPTIMIZATION STUDY - Brand Team Presentation-

SHOP IN WHEN LAST BOUGT MULTIVITAMINS -By Specific Brands- 34  When consumers shop for multivitamins they are most likely to link that shopping trip to the purchase of food products and personal care items. OAD tends to be bought on “typical” multivitamin shopping trips. National Brand (D) Broad Line (E) Store Brand (F) OAD (G) Centrum (H) G E EF D E F H Packaged foods Personal/


© IMD International, Lausanne, Switzerland; 2011 - Not be used or reproduced without permission. Developing Global Brands Developing.

) Etc. Etc. Guide dominique.turpin@imd.ch What is a Strong Brand? A strong brand does not depict a physical product but a RELATIONSHIP with the customer that results into TRUST! Guide dominique.turpin@imd.ch Guide P&G’s “Icon Brands” “Brands with clearly differentiated features and benefits, exceptional attachment, loyalty and engagement!” Brands, Power Brands, Icons Brands dominique.turpin@imd.ch Awareness (Some recognition, understanding, knowledge) Acquaintance (Significant/


MARKETING CONCEPTS LESSON 1

product - The costs of obtaining the product. CORE MARKETING CONCEPTS BUYER SATISFACTION: SATISFIED UNSATISFIED DELIGHTED CORE MARKETING CONCEPTS CUSTOMER SATISFACTION depends on a product’s perceived performance in delivering value relative to a buyer’s expectations. E.g. A product/BRANDS AND IDENTIFY THE MAJOR BRANDING DECISIONS 4.1.2. The product is perceived as the best value for the price. A brand name derives its value from consumer perceptions. Brands attract consumers/del Mar Tort Pérez “ADVERSARIAL /


Hatch-Waxman Litigation and Reverse-Payment Settlements Anastasia P. Winslow Senior Counsel, Patents - Bristol-Myers Squibb Company.

Brand Company markets drug X, earning $500 million/yr Brand Company markets drug X, earning $500 million/yr First ANDA filer raises a P(IV) challenge – Brand sues under HW First ANDA filer raises a P(IV) challenge – Brand/ illegal (US v. Line Materials Co., 333 US 287 (1948)) E.g., two patentees may not pool their patents via cross-licenses and fix prices /term left on patent and potential entry date; 2) value to consumers of potential ANDA product; 3) form and amount of consideration received by ANDA filer; /


Thai Union Frozen Products (TUF)

9.7x 9.9x Historical PER 517 695 6.6x 8.7x Historical P/BV 382 404 Optimal Range Euro 702 - 876 mm 1.1x 1./products through new packaging designs/ technologies which provide consumers with convenience and ease of use, e.g. tuna / salmon pouches, ready-to-eat tuna / salmon steak pouches, peel-to-open tuna / salmon cups, ready-to-eat frozen meals, etc. M&A opportunities upon consolidation of the world tuna and shrimp industries Outsourcing/ contract manufacturing for private labels and existing retail brands/


PINAR SÜT 1Q10 EARNINGS PRESENTATION

consumption decisions for branded and healthy products Consumer trends towards value-added and enriched products Turkey’s accession to the EU and proximity to the Middle East and Europe. Branded Products: Pınar is ahead of competition on brand recognition, product quality, corporate/generation in İzmir Pınar Anadolu Gıda San. ve Tic. A.Ş. Ownership % 20.00% Carrying Value 1 M TL Production of dairy and meat products in Yozgat Production of processed and frozen meat products- open to public Pınar Entegre Et /


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