Ppt on online marketing concept

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS The New Way To Buy Display For Your Prospect Stay Aspen Snowmass (SAS) August 21, 2010.

themes Optimize creative against themes Optimize themes after testing different creative Recommend up to 2 banner campaigns per $50,000 of media for efficiency THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Sample Concepts Within Themes (20 samples per theme out of over 1,000) Colorado/Snow Mass VacationWinter SportsCompeting DestinationsHot Air Balloon Attraction A Romantic Getaway Backcountry Skiing and Snowboar dingPark City/


EXTERNAL BRAND COMMUNICATION CONCEPT Status: October 28, 2015 BEU IMD Branding / MarCom / CorpCom & Serviceplan.

the package contain? –5 motifs with different headlines to choose (headline toolbox) which can be used for online marketing (e.g. banner) and classical marketing –Moreover, a microsite, videos, a launch mailing as well as a newsletter template and a Corporate / suitable motives by themselves? –Yes, a specific Corporate Design Guide for this campaign will be available. Will this new concept replace or extend the existing corporate design? If yes, in which way? –This campaign will not replace the existing/


©2008 Attentio SA - - tel. +32 (0)2 211 3470 - Attentio Blog entries Social Media and Traditional Marketing.

. Advertisers complain that there are too many possible social media and other types of online outlets and no proof that any of these are especially effective.JupiterResearch stung complain Social media marketing, online WOMM, etc. is much like any marketing concept. It is an extension, not an alternative, to traditional advertising, market research, and PR. Successful communication with clients and stakeholders, along with customer engagement is/


1 Confidential - for classroom use only Reminder: The Marketing Imagination Per Theodore Levitt, Marketing is about – gaining differential advantage over.

by the customer. This idea has had a number of names (e.g., the total product concept, the augmented product, or the integrated product). For marketing strategy development purposes, the product has to be considered from the point of view of value / or buyers for integrated delivery networks (IDNs). Once a contract is in place, buyers commonly place orders by telephone or online through systems managed by the distributor. Products are then delivered from the distributor’s warehouse(s) via courier, with the /


STRATEGYSTRATEGY Core Concepts and Analytical Approaches 4th Edition (2016-2017) An e-book published and distributed by McGraw Hill Education, Burr Ridge,

is likely 6–21 Copyright © 2016 by Glo-Bus Software, Inc. Defensive Strategies—Protecting Market Position and Competitive Advantage Core Concept defensive strategies Good defensive strategies can help protect competitive advantage but rarely are the basis for creating/ allies and is trying to cannibalize their sales, profits, and growth potential ► A company vigorously pursuing online sales to consumers at its own website is competing directly against its distribution allies and is trying to cannibalize/


©2008 Attentio SA - - tel. +32 (0)2 211 3470 - Attentio Blog entries Social Media and Traditional Marketing.

. Advertisers complain that there are too many possible social media and other types of online outlets and no proof that any of these are especially effective.JupiterResearch stung complain Social media marketing, online WOMM, etc. is much like any marketing concept. It is an extension, not an alternative, to traditional advertising, market research, and PR. Successful communication with clients and stakeholders, along with customer engagement is/


Ashesi University COURSE TITLE : NEW PRODUCT DEVELOPMENT SEMESTER : SECOND, 2015/16 MODULE 3 : Concept Development and Problem-Based Ideation Lecturer:

Miscellaneous (continued) Figure 4.5 4-23 Best Sources of Ready-Made New Product Concepts (continued) Miscellaneous Categories – Consultants – Advertising agencies – Marketing research firms – Retired product specialists – Industrial designers – Other manufacturers – Universities – /concerns of pet owners. Identified new customer segment (“Dogs Are People, Too”) Created invitation-only online community to encourage customer innovation (500 consumers) Community generated and refined ideas for new breakfast /


Hearing from Every Learner: Using Online Discussions to augment your face-to-face courses Carol Kaufman-Scarborough Rutgers School of Business-Camden.

submitted at end of class  Announce and discuss the “winners” online  Increased attention in order to vote  Written class notes that can be added to participation  Exciting discussions online – the “winners” enjoy the recognition.  Increased understanding through their/ may be unclear on a specific topic  Student help is appreciated Rehearsal  International Marketing is a terms-heavy course with similarly-named concepts. Non-majors also take the course. Students need to practice, but in large classes/


社群網路行銷管理 Social Media Marketing Management 1 1042SMMM06 MIS EMBA (M2200) (8615) Thu, 12,13,14 (19:20-22:10) (D309) 行銷傳播研究 (Marketing Communications Research)

development process 55 Source: Smith & Zook (2011), Marketing Communications: Integrating Offline and Online with Social Media Brief Concept Generation Concept Development Roll Out/ Delivery The brand development process including research 56 Source: Smith & Zook (2011), Marketing Communications: Integrating Offline and Online with Social Media Brief Concept Generation Concept Development Roll Out / Delivery Research Five New Marketing Communications Skills Required (Brinker, 2009) 1.Analytical pattern/


Market and Customer Management - Customer Loyalty 1 A PRACTICAL CASE FOR IMPLEMENTATION 1 Offering 1 Offering 7 Finance 7 Finance 2 Processes 2 Processes.

programme has one offering but targets four segments in different ways. Premium Customer (over US$ 300.- per month) Strategy: Identify customers, VIP concept, keep the customer happy, retention what ever the costs are, improve cross- and upselling whenever possible Most of the very attractive rewards for these/ 2 3 3 4 4 5 5 8 8 7 7 6 6 15 05 Practical Case.ppt Market and Customer Management - Customer Loyalty © MCM Switzerland 1-2-1 Online validation of client portfolio (1/3) 2. Processes 1 1 2 2 3 3 4 4 5/


Retailing, Wholesaling

Core by Kerin et al Slides prepared by Andrew Hughes, Australian National University 13 - 31 Concept Check What is viral marketing? What are the six reasons consumers prefer to shop and buy online? 1. Viral marketing is an Internet/Web-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail. 2. They are: convenience, choice, customization, communication, cost, and/


Pre-Conference Workshop reasearch on e-learning at Berlins universities at Online Educa 2007 on the 28th of November Christian Pfeffer-Hoffmann E-Learning.

approaches E-Learning for Disadvantaged Target Groups Seite 12Christian Pfeffer-Hoffmann – Online Educa 28.11.2007 findings Supply side – Product conceptsConcepts of the products follow the development of the core market with delay More content products than service and technology Number of internet-based products is growing slowly – Product concepts are more pilot concepts than professional production One of three projects produce only one product/


B2B E-Commerce: Selling and Buying in Private E-Markets

employees dealing with buying and/or selling Reduces errors and improves quality of services Makes product configuration easier Reduces marketing and sales costs (for sellers) Concepts, Characteristics, and Models of B2B EC The Benefits of B2B Reduces inventory levels and costs Enables customized online catalogs with different prices for different customers Increases production flexibility, permitting just-in-time delivery Reduces procurement costs (for/


Interactive Trivia Community February 2007. The Team Idan Miller, CEO (M.A.) Over 8 years of entrepreneurial and management of online gaming experience;

engine (6-9 months barrier) IP: Patent pending on the game concept, technology & question mechanism Team: Management with 30 years of combined experience in the online gaming sector Why Now? Multi Player Trivia - The Perfect Answer ! The US market closes doors for online gambling. Few European countries have started legislation processes to block online gambling. Players, processing mechanism companies, media partners and affiliates – are all/


B2B E-Commerce: Selling and Buying in Private E-Markets

/or selling Reduces errors and improves quality of services Makes product configuration easier Electronic Commerce Prentice Hall © 2006 Concepts, Characteristics, and Models of B2B EC Benefits of B2B (continued) Reduces marketing and sales costs (for sellers) Reduces inventory levels and costs Enables customized online catalogs with different prices for different customers Increases production flexibility, permitting just-in-time delivery Reduces procurement costs (for/


36 Content Marketers Who Rock Content Marketing Institute and TopRank Online Marketing.

I truly understood the power of what Lennon called working “eyeball to eyeball.” We’ll sit and brainstorm 5-6 concepts for a piece, feeding off of each other until we find an idea that sings. This level of collaboration isn’/next hit will top the charts and drive fans wild. Lee ODDEN Author, CEO, TopRank® Online Marketing Why Chris Rocks: Content marketing innovator and leader, Chris Baggott is a marketing futurist and entrepreneurial rock star. Rock the Web with Chris At: @chrisbaggot compendium.com See /


E-Commerce Customer Relationship Management

Learning Objectives Identify the key features of the Internet audience Discuss the basic concepts of consumer behaviour and purchasing decisions Understand how consumers behave online Describe the basic marketing concepts needed to understand Internet marketing Identify and describe the main technologies that support online marketing Identify and describe basic e-commerce marketing and branding strategies Explain how online market research is conducted Consider the function and practice of effective CRM/


1 BA345W Announcements, 2/15/07 –Class next Tuesday (2/20) in Hamersly #108 –Class Project Concepts past due Note that students have greater degree of.

-32 Learning Objectives Identify the key features of the Internet audience Discuss the basic concepts of consumer behavior and purchasing decisions Identify and describe the main technologies that support online marketing 33 Question #1 for Marketers “Is my target customer online?” More refined version: “To what degree is my target customer online?” 34 Late 2006: “Ballpark” demographics, U.S. About 300 million people live in the/


Digital Strategy Presentation June 2012 HealthCare Market Analysis About Narayana hospital Analysis of consumer behaviour Digital Marketing strategy.

beneficial. NH’s current digital presence is inadequate and this presentation will detail recommendations for the same Online visibility Digital Marketing Objective Make Narayana Hospital available for discovery on search engines, relevant sites for relevant keyword searches and /by Doctors on the various subjects. Webinar can be streamed live on YouTube- integrate the same on facebook. Concept #3 Concept #4 Process of Lead Collection SUBMIT The user details are captured A monthly newsletter will be sent to /


Direct and Online Marketing Building Direct Customer Relationships

Education Inc. Publishing as Prentice-Hall Rest Stop: Reviewing the Concepts Define direct marketing and discuss its benefits to customers and companies. Identify and discuss the major forms of direct marketing. Explain how companies have responded to the Internet and other powerful new technologies with online marketing strategies. Discuss how companies go about conducting online marketing to profitably deliver more value to customers. Overview the public policy/


Part I Company-Centric B2B

Processing products and services Moving to distributors Purchase by consumer Concepts and Characteristics of B2B EC (cont.) Entities of B2B EC Selling company —marketing management perspective Buying company —procurement management perspective Electronic intermediaries / Virtual service industries in B2B Travel and tourism services Real estate Electronic payments Online stock trading Online financing Other online services Sell-Side Marketplace Architecture Sell-Side Marketplaces:One-to-Many Virtual sellers—/


Decision Support Systems and Marketing Research

Competitive Intelligence Explain the concept of competitive intelligence LO6 Competitive Intelligence Chapter 8 Decision Support Systems and Marketing Research Competitive Intelligence An intelligence system that helps managers assess their competition and vendors in order to become more efficient and effective competitors. Competitive Intelligence Online Society for Competitive Intelligence Professionals (SCIP) Find out more about competitive intelligence at the SCIP Web site. Research a/


© Copyright 2006, Thomson South-Western, a division of the Thomson Corporation Internet Marketing & e-Commerce “The goal is to move from the current situation.

–Individualization and Interactivity are two forces that make online marketing different –Marketing, and the relationships it creates, should be considered in the context of particular processes and stages Introduction to Internet Marketing — Conclusion © Copyright 2006, Thomson South-Western, a division of the Thomson Corporation Study Question 1 The concept of __________________is at the core of both online and offline marketing programs. –A) Promotion –B) Distribution –C) Management/


An Introduction to Research Methods.

) and designing the proper “mix” of the “4Ps” Key Point: To practice marketing; to implement the marketing concept; to carry out a marketing strategy, managers must make informed decisions. Many decisions require additional information and marketing research may be needed in order to supply that information. What is online research? Online research: the use of computer networks, including the Internet, to assist in any phase of the/


Channel, Retail, IT Executive Events Web Events Online Community Outsourced Events Management.

your product or services. E-mail Marketing From newsletters to high-impact promotions, event invitations and online surveys. E-mail Marketing From newsletters to high-impact promotions, event invitations and online surveys. Content Syndication Put the industry experts/See partners discuss and react to critical issues and concepts in a real-time collaborative environment. Focus Group See partners discuss and react to critical issues and concepts in a real-time collaborative environment. Partner Benchmarking /


OPIM 651 - WEMBA Business Concepts June 1, 2007. AntonBella Tandem Umbrella Stroller Cart your two children around with ease using the AntonBella Tandem.

Too dirty? Replace the cartridge Lower cost higher function alternative Mike Parker - 2007 __The eBay of Waste__________ Initial concepts: –Actual Implementation might involve auction site, brokerage service, advertising platform, barter network or combination –B-2-B/ search box 15 Million PDAs in Use Peer 2 Peer Gaming Value Proposition Industry – Huge and growing market ($40B/year) – Model for online casinos is set and old-fashioned Customer – Remove 10% fee on winnings – Provide safe environment for/


Course syllabus blended model next Cover online course Essentials of Compensation and Benefits | MGT 266.

assignment compensation plan. Explain advantages and disadvantages of using market pricing to value jobs. Describe the use of pay /  Obedience  Discipline  Humility  Stewardship  Hospitality  Community 13 Faculty Online Course Schedule WeekLoc.Class TitleAssignments 01 OnlineCompensation Pay RatesRead Chapter 11 in Human Resource Management/information and monitor the progression of understanding regarding the presenting concepts. The Problem resolution template completed with high level information /


OCR Cambridge TEC - Level 3 Certificate/Diploma Business LO1 - Know the role of Marketing in Organisations.

illiteracy, poverty and so on. David Ogilvy who is considered to be one of the pioneers of advertising and marketing concepts had reportedly encouraged the use of advertising field for a social cause. Ogilvy once said, "Advertising justifies its / Consumer Protection from Unfair Trading Regulations – Also called the Consumer Protection (Distance Selling) Regulations 2005. If you sell online, by mail order or by telephone to consumers, then this applies to your business. These regulations do not apply /


Business / Marketing Minor Marketing Fundamentals M21439 Session 10: Changes & Innovations.

to generate new revenue are all reasons for growth. Online procurement - a large part of B2B online commerce. Source: Brassington,F. & Pettitt,S. (2003) Principles of Marketing 3 rd ed. UK:Prentice Hall Advantages of Using/Social Responsibility (continued) –Impact of Social Responsibility on Marketing –Social Responsibility Issues Consumer Movement Community Relations Green Marketing Diversity Source: Dibb,S, Simkin, Pride, Ferrell (2001) Marketing: Concepts & Strategies 4 th ed, USA:Houghton Mifflin Social /


A Romance to Remember… Marketing Communication Strategy for Overseas Market Domination.

Rate of International Convention in Asia Number of events held in cities and provinces Ⅰ Ⅱ Ⅲ Ⅳ Ⅴ Market Analysis Ⅵ Ranking of conventions venues in Korea Room/Night Ranking by Purpose of Visit Target Market Percentage 29.4 24.4 16.8 6 16.4 7 Ⅰ Ⅱ Ⅲ Ⅳ Ⅴ Competitor Analysis Ⅵ Basic Concept Mobility Facility Environment Online Services Etc.  Luxury Resort for Rest and Stay  not available  No Rent-A-Bicycle/


10-1 Visit UMT online at www.umtweb.edu © 2005 UMT MGT100 Version: 09-13-05 INTRODUCTION TO BUSINESS University of Management and Technology 1901 N. Fort.

product, set its price, get it to consumers, and convince them to buy it. 10-6 Visit UMT online at www.umtweb.edu © 2005 UMT MGT100 XP Version: 09-13-05 What Is Marketing? Marketing, as defined by the American Marketing Association, is planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational/


E-Commerce Marketing University of Vaasa, 2006 Course Leader: Dr Philip Lewis.

services The Wireless (post-dot-com) Age Other Examples of E-Commerce Marketing Online Billing & Payment Online Billing & Payment Online/Direct Mobile Sales-Force and Customer Care Assistance Online/Direct Mobile Sales-Force and Customer Care Assistance Online/Direct Distribution & Logistics Support Online/Direct Distribution & Logistics Support Online Self-Service Online Self-Service Other Examples of E-Commerce Marketing Mondex Makes Shopping Easy - (Source: Turban et. al 2000) Shopping with/


Copyright © 2007 by The McGraw-Hill Companies, Inc. All Rights Reserved. Slide 8-1 MARKETING RESEARCH: FROM INFORMATION TO ACTION C HAPTER.

, awareness, intentions, and behaviors. Copyright © 2007 by The McGraw-Hill Companies, Inc. All Rights Reserved. Slide 8-39 Concept Check 2. Which survey provides the greatest flexibility for asking probing questions: mail, telephone, or personal interview? A: personal interview/ Copyright © 2007 by The McGraw-Hill Companies, Inc. All Rights Reserved. Slide 8-60 WHAT’S NEW IN MARKETING RESEARCH? GOING ONLINE Copyright © 2007 by The McGraw-Hill Companies, Inc. All Rights Reserved. Slide 8-61 1. Click on the/


For use with Strategic Electronic Marketing: Managing E-Business Copyright 2000 South-Western College Publishing Chapter 6 Slide: 1 Chapter 6: The Individual.

and how this concept relates to new and older technologies. For use with Strategic Electronic Marketing: Managing E-Business Copyright 2000 South-Western College Publishing Chapter 6 Slide: 3 LEARNING OBJECTIVES (2) : Describe how online communities are targeting /and men used the Internet in equal numbers. 2002: Researchers are projecting that women will outnumber men online. –Reflecting the U.S. mass market where women account for 54 percent of the population, make 70% of traditional retail purchases, and/


© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin ORGANIZATIONAL MARKETS AND BUYER BEHAVIOR 6 6 C HAPTER.

Irwin Understand how buying centers and buying situations influence organizational purchasing Recognize the growing important of online buying in industrial, reseller, and government markets. AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: © 2003 McGraw-Hill Companies,/Purchase Decision Postpurchase Behavior CHARTING THE ORGANZATIONAL BUYING PROCESS © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Concept Check 1. What is a make-buy decision? A: An evaluation of whether components and assemblies will /


Chapter 5 B2B E-Commerce: Selling and Buying in Private E-Markets.

and/or selling –Reduces errors and improves quality of services –Makes product configuration easier Electronic CommercePrentice Hall © 2006 16 Concepts, Characteristics, and Models of B2B EC Benefits of B2B (continued) –Reduces marketing and sales costs (for sellers) –Reduces inventory levels and costs –Enables customized online catalogs with different prices for different customers –Increases production flexibility, permitting just-in- time delivery –Reduces procurement costs/


1 ®. 2 Nº5 / February 2008 / Year 3 in motion :  The democratization of “luxury”  The sensory experience of touch applied to marketing  New concepts.

the water they use is pure spring water from the Austrian Alps. (Source: www.directoalpaladar.com)www.directoalpaladar.com New concepts in the world of sweetsc) Although sweets with a functional use are often associated with / used for throat problems, / and the various materials used. What Coolantik has achieved through having an online shop is the ability to better target its specific market segment, to cover a bigger market (national and international), and to interact with the buyer’s potential: finished/


© 2008 Pearson Prentice Hall, Electronic Commerce 2008, Efraim Turban, et al. Chapter 5 B2B E-Commerce: Selling and Buying in Private E- Markets.

dealing with buying and/or selling Reduces errors and improves quality of services Makes product configuration easier Reduces marketing and sales costs (for sellers) 5-17 Concepts, Characteristics, and Models of B2B EC The Benefits of B2B Reduces inventory levels and costs Enables customized online catalogs with different prices for different customers Increases production flexibility, permitting just-in- time delivery Reduces procurement costs/


16-1 Visit UMT online at www.umtweb.edu © UMT 2004 MKT100Version: 11-10-04 Visit UMT online at www.umtweb.edu PRINCIPLES OF MARKETING University of Management.

things that they don’t need despite high- pressure selling. 16-9 Visit UMT online at www.umtweb.edu © UMT 2004 MKT100 Visit UMT online at www.umtweb.edu Version: 11-10-04 Visit UMT online at www.umtweb.edu Marketing’s Impact on Individual Consumers Planned Obsolescence Change consumer concepts of acceptable styles. Hold back attractive functional features. May break, wear, rust, or rot/


Building an Effective Online Presence in the New Economy An Introductory Presentation STRATEGY & LEADERSHIP Online.

. 2. Brainstorming How do you go from an idea to a qualified, well researched and viable concept? We walk through strategies for evaluating online supply and demand, finding a niche market, and validating ideas. 3. Web Design How do you create a successful website design from a concept? We discuss strategies for branding, color, user interface options and navigational design and introduce common design/


1 Copyright © 2009 by Nelson Education, Ltd. All rights reserved. Chapter 7 Decision Support 7 Systems and Marketing Research Canadian Adaptation prepared.

competitive intelligence 4 Copyright © 2009 by Nelson Education, Ltd. All rights reserved. Chapter 7 Learning Objective Explain the concept and purpose of a marketing decision support system Online http://www.ipsos.ca/reid 1 1 1 5 Copyright © 2009 by Nelson Education, Ltd. All rights reserved. Chapter 7 Decision Support System An interactive, flexible computerized information system that /


2-1 Visit UMT online at www.umtweb.edu © UMT 2004 MKT100Version: 11-10-04 PRINCIPLES OF MARKETING University of Management and Technology 1901 N. Fort.

drinks. Diversification: start up or buy businesses outside current products and markets. How? Currently testing two new restaurant concepts – Cafe Starbucks and Circadia, or branded casual clothing. 2-15 Visit UMT online at www.umtweb.edu © UMT 2004 MKT100 Visit UMT online at www.umtweb.edu Version: 11-10-04 Visit UMT online at www.umtweb.edu Guiding Philosophy Guiding Philosophy Inputs to Strategic Planners/


© 2008 Pearson Prentice Hall, Electronic Commerce 2008, Efraim Turban, et al. Chapter 5 B2B E-Commerce: Selling and Buying in Private E- Markets.

dealing with buying and/or selling Reduces errors and improves quality of services Makes product configuration easier Reduces marketing and sales costs (for sellers) 5-17 Concepts, Characteristics, and Models of B2B EC The Benefits of B2B Reduces inventory levels and costs Enables customized online catalogs with different prices for different customers Increases production flexibility, permitting just-in- time delivery Reduces procurement costs/


Chapter 5 B2B E-Commerce: Selling and Buying in Private E- Markets.

dealing with buying and/or selling Reduces errors and improves quality of services Makes product configuration easier Reduces marketing and sales costs (for sellers) 5-17 Concepts, Characteristics, and Models of B2B EC The Benefits of B2B Reduces inventory levels and costs Enables customized online catalogs with different prices for different customers Increases production flexibility, permitting just-in- time delivery Reduces procurement costs/


SCHOOL FOR HUMAN RESOURCE DEVELOPMENT (SHRD) Department of Entrepreneurship and Procurement DBAM: MARKETING THEORY Prof. Henry M. Bwisa

& online Classes f2f Quizzes online Project Lecture blended video podcasts discussion forum online f2f Obligatory Not effective Assessment Program Lecture f2f laptop ppt Lecture f2f (tablet PC) + video podcasts online Lecture f2f/to buy Marketing Era Marketing Era – Since 1950s Marketing Concept Emerges – Shift from seller’s to buyer’s market – Consumer orientation Marketing Concept Marketing Concept – Company–wide consumer orientation – Objective of achieving long–run success The Marketing Concept The idea/


© 2008 Pearson Prentice Hall, Electronic Commerce 2008, Efraim Turban, et al. Chapter 5 B2B E-Commerce: Selling and Buying in Private E- Markets.

dealing with buying and/or selling Reduces errors and improves quality of services Makes product configuration easier Reduces marketing and sales costs (for sellers) 5-17 Concepts, Characteristics, and Models of B2B EC The Benefits of B2B Reduces inventory levels and costs Enables customized online catalogs with different prices for different customers Increases production flexibility, permitting just-in- time delivery Reduces procurement costs/


1 Jay Martin Summer 2015 JOBACUS Concept.ppt Artificial Intelligence for Job Search Dave Micek Founder Former President of Search Pioneer Alta Vista Former.

& Career Coaching Artificial Intelligence for Job Search 1 Summary Version of Concept Deck 2 Jay Martin Summer 2015 JOBACUS Concept.ppt Artificial Intelligence for Job Search Reading jobs online is a VERY LARGE, and incredibly costly PROBLEM Job seekers read jobs/ from a top 20 program. The Director will review patent applications, submit information to the USPTO and also advise Marketing on trademark issues. We prefer at least 10 years of prior industry experience in Legal, preferably in Consumer Goods./


Chapter 5 B2B E-Commerce: Selling and Buying in Private E- Markets.

party that brokers a transaction online between a buyer and a seller; may be virtual or click-and-mortar 5-10 Concepts, Characteristics, and Models of B2B EC Types of transactions There are two basic types of B2B transactions: spot buying The purchase of goods and services as they are needed, usually at prevailing market prices strategic (systematic) sourcing Purchases involving long-term/


Chapter 5 B2B E-Commerce: Selling and Buying in Private E-Markets.

and/or selling –Reduces errors and improves quality of services –Makes product configuration easier Electronic CommercePrentice Hall © 2006 16 Concepts, Characteristics, and Models of B2B EC Benefits of B2B (continued) –Reduces marketing and sales costs (for sellers) –Reduces inventory levels and costs –Enables customized online catalogs with different prices for different customers –Increases production flexibility, permitting just-in- time delivery –Reduces procurement costs/


Marketing for Hospitality and Tourism, Fifth Edition By Philip Kotler, John Bowen and James Makens © 2010 Pearson Higher Education, Inc. Pearson Prentice.

after Hispanics, Asian-American population is expected to make up over 9 % of the US population by 2050. Over 85% go online regularly & are comfortable with Internet technologies. As a group, Asian consumers shop frequently & are the most brand conscious of all/ buying behavior and can be useful in analyzing consumer behavior for some product or brand choices Marketers use a concept related to personality: a person’s self-concept (also called self-image). –each of us has a complex mental self-picture, and /


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