Ppt on marketing mix

Tourism & Hospitality Marketing Tamer Zakaria, HR Consultant Instructor of Hospitality Management Faculty Member of the American Hotel & Lodging Educational.

9 Unit 1 Introduction to Marketing & the Core Concepts of Marketing Tourism & Hospitality Marketing Tamer Zakaria 10 Unit 1 Outline The Core Concepts of Marketing. Marketing System. What is Marketing? Goals of Marketing. What is Marketed? Evolving Views of Marketing’s Role. Marketing Management. Marketing Management Orientations. Tasks of Marketing Management. Marketing Mix. Tourism & Hospitality Marketing Tamer Zakaria 11 Core Concepts of Marketing Tourism & Hospitality Marketing Tamer Zakaria 12 Needs/


Part 2 MARKET RESEARCH AND TARGET MARKETS

product One price One promotional program One distribution channel Copyright © 2014 South-Western, Cengage Learning. ALL RIGHTS RESERVED. A concentrated targeting strategy means a company targets a single market segment using one marketing mix Advantages Disadvantages Ideal for organization with excess production capacity Profits fall with segment’s demand declines A small firm can compete with larger organizations Difficult to diversify Increases sales/


What is International Marketing?

C’s 4Ps – Product, Price, Place, Promotion 2Cs - Consumer and Competition Designed to fulfill human wants and needs Going international creates new challenges for the marketing mix The Marketing Mix (4 P’s) Marketing Mix (4 P’s & 2 C’s) Marketing Activities Definition of a Brand Name, term, sign, symbol or design or a combination intended to identify the goods or services Differentiate from their competitors/


Marketing Mix Marketing Plan Product Price Promotion Place.

set so low that it acts as a promotional device and draws customers into the store. Promotional pricing refers to an instance where pricing is the key element of the marketing mix.marketing mix Pricing The price/quantity relationship refers to the perception by most consumers that a relatively high price is a sign of good quality. The belief in this relationship is most/


Copyright © 2002 by Harcourt, Inc. All rights reserved. Topic 10 : Marketing (2) Lecturer: Zhu Wenzhong.

must produce the right product, at the right price, make it available at the right place, and let consumers know about it through right promotion. Marketing (2) -Marketing Mix Copyright © 2002 by Harcourt, Inc. All rights reserved. Marketing (2) -Marketing Mix Marketing Mix 市场 营销组合 Product 产品 -Appearance -Function -production costs Capable or solution Price 价格 -Cost based -Competition based -Consumer based Cost Place 地点 / 分销 -Retailers -Wholesalers -Distribution -Transportation Convenience Promotion/


Internet Marketing Mix Ivan Surjanovic, Copyright 2014 by iPower Lab

of Jerome McCarthy to the 7Ps 4Ps : Product, Price, Place, Promotion 7Ps = 4Ps plus: Internet Marketing Mix 5. PEOPLE Internet Marketing Mix 6. PROCESS Internet Marketing Mix 7. PHYSICAL EVIDENCE (Experience) Marketing Mix Internet Marketing Mix PRODUCT Internet Marketing Mix PRODUCT / SERVICE HAS CHANGED! - More customized - More targeted (“long tail marketing”) - Digital format Internet Marketing Mix Products in digital format: - books - movies - music - games - photos - phone apps - training - consulting/


Salon de Féerie Business Studies – Marketing Salon Salon de Féerie Group members: Claudio Chan(1) Nelson Chan(3) Chan Tsz Long(4) Kitchen Lam(14) Patrick.

288$244$202 Colouring & Highlight (short) (*) $488$414$342 Colouring & Highlight (long) (*) $588$500$412 Salon de Féerie Marketing Mix - Price Price list Standard prices VIP (15% off)^ Students (30% off)^ Ionic Straightening / Curling Perm (*) $588$500$412 Resurrectal / showing accurate value (Never us “up”, price range) - in both English and Chinese Salon de Féerie Marketing Mix - Price Skimming Pricing Strategy - Not many close competitors Price discrimination - Students and VIP Quantity Discount - old /


Great … Great … Great… Knowledge. Execution. Results. TechShu – ROI focused End to End Digital Marketing Agency.

teams) New Tool Set (Integrated in-house platform) What We Do? It is a new paradigm called “New Age Digital Marketing Mix” – Our unique way of identifying what is best for any project. Web has changed from Information to Entertainment, from /t impose SEO, PPC or Social Media, rather we focus on result oriented mix to achieve your business goals. Digital Marketing Mix Our Recipe Digital Marketing Mix Our Recipe Digital Marketing Mix is new Success rule (We have many clients for whom very unusual things /


Marketing Management. Why do we need to learn marketing management ?

specialization SELECTING MARKET SEGMENT Market specialization Full market coverage – Undifferentiated marketing –Differentiated marketing Segment 1 Segment 2 Segment 3 Segment 1 Segment 2 Segment 3 Company Marketing Mix Company Marketing Mix Company Marketing Mix Company Marketing Mix Company Marketing Mix 1 Company Marketing Mix 1 Company Marketing Mix 2 Company Marketing Mix 2 Company Marketing Mix 3 Company Marketing Mix 3 Market A. Undifferentiated Marketing B. Differentiated Marketing C. Concentrated/


Coca-Cola Amatil “Strawberry Coca-Cola” Marketing Plan.

receive a profit margin of 3% for the first 12 months, followed by 8% in the second year of operations. - Price - Promotion - Place - Product Marketing Mix MARKETING STRATEGIES - Marketing Objectives - Marketing Mix - Price - Promotion - Place - Product The marketing mix is where the different market tactics are determined for the new product. Although CCA has a successful history of promoting its products, Strawberry Coke has rather large shoes to fill/


INTERNATIONAL MARKETING By Dr. HJH. ZAINON HJ. MAT SHARIF 03-87694497.

Products Product is a focal element of the marketing mix. Product is a focal element of the marketing mix. Marketing Mix The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Also known as the Four Ps, the marketing mix elements are price, place, product, and promotion. The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components/


IB Business & Management 4.2 Marketing Planning Pg. 456-495.

promoting their products. Think of some examples of where you have seen your favorite product being advertised. 4e. The Marketing Mix- People Marketing of Services - Extra 3 P’s: 1. People: Attitude/aptitude of the employee determines experience and quality of/ deliver good service. Emphasizes customer lifetime value Cheaper to keep existing customers than to find new ones 4e. The Marketing Mix- Process 2. Process: methods and procedures used to give clients the best customer service. Must keep promises to /


Unit 1Sports and Entertainment Marketing 1 Chapter 1 What is Sports and Entertainment Marketing?? 1.1 Marketing Basics 1.2 Sports Marketing 1.3 Entertainment.

of the goods and services they offer. When developing marketing plans for sports and entertainment products, marketers must consider the marketing mix and the core standards of marketing. Unit 1Sports and Entertainment Marketing 11 INTERMISSION What is marketing? Unit 1Sports and Entertainment Marketing 12 To perform the tasks associated with marketing, marketers rely on a marketing mix. The Marketing Mix: describes how a business blends the four marketing elements of PRODUCT, PLACE/DISTRIBUTION, PRICE, and/


The Marketing Mix. Marketing Mix Most famous phrase in marketing Sometimes known as the ‘Four Ps The marketing mix consists of price, place, product.

.e., direct to the consumer or indirect via a wholesaler, retailer, or agent? 2.Do we employ single or multiple channels to move our goods to the consumer? The Marketing Mix - Place The Marketing Mix - Product Product Life Cycle – Introduction Stage During this stage, the product is heavily promoted to create consumer awareness. If the product has few competitors, price skimming strategy is employed/


Integrated Marketing Communications for Tourism Objective: Introducing and defining marketing communications for tourism and hospitality.

and create transactions with them and also (2) to retain current customers and build lasting customer relationships. The Marketing Process Marketing process is the process of ; Marketing process is the process of ; 1. analyzing marketing opportunities 2. selecting target markets 3. developing the marketing mix 4. managing the marketing effort (marketing mix). Target consumers stand in the center of this process. The company; Target consumers stand in the center of/


Chapter Fourteen Communicating Customer Value: Integrated Marketing Communications Strategy Copyright ©2014 by Pearson Education, Inc. All rights reserved.

by the firm’s sales force for the purpose of making sales and building customer relationships Sales presentations Trade shows Incentive programs The Promotion Mix Copyright ©2014 by Pearson Education, Inc. All rights reserved The Promotion Mix Direct marketing involves making direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships—through the use of/


“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” DrukerThe aim of marketing is to.

use an extension strategy to bolster sales. Extension strategies include updating packaging, adding extra features or lowering price. The Product Life-Cycle Activity 25.2 pg 145 MARKETING MIX PRODUCTPRICE PROMOTION PLACE P P PP Marketing Mix Product Appearance Function Cost Price Cost based Competitor based Consumer based Promotion Advertising Sales promotion Personal selling Place Retailers Wholesalers Distribution Product Brand loyalty – what makes customers/


1/110: Topic 4.3 – Mixed Models and Random Parameters Microeconometric Modeling William Greene Stern School of Business New York University New York NY.

aggregate choices, prices and features of the brands. 78/110: Topic 4.3 – Mixed Models and Random Parameters BLP Automobile Market t JtJt 79/110: Topic 4.3 – Mixed Models and Random Parameters Random Utility Model  Utility: U ijt =U(w i,p/ unnecessary. The expectation has a closed form. 81/110: Topic 4.3 – Mixed Models and Random Parameters Heterogeneity  Assumptions so far imply IIA. Cross price elasticities depend only on market shares.  Individual heterogeneity: Random parameters  U ij =U(w i,p /


1 Exhibit 3-1 3-3 Marketing Strategy Planning Process Customers Company Competitors S. W. O. T. Segmentation & Targeting Differentiation & Positioning.

1 Segment 2 Segment 3 Segment 1 Segment 2 Segment 3 Company Marketing Mix Company Marketing Mix Company Marketing Mix Company Marketing Mix Company Marketing Mix 1 Company Marketing Mix 1 Company Marketing Mix 2 Company Marketing Mix 2 Company Marketing Mix 3 Company Marketing Mix 3 Market A. Undifferentiated Marketing B. Differentiated Marketing C. Concentrated Marketing 11 Step 2. Market Targeting Choosing a Market-Coverage Strategy Company Resources Product Variability Product’s Stage in the Product/


The Marketing Mix. Marketing Defined Marketing refers to all of the business activities necessary to establish and maintain positive relationships with.

.e., direct to the consumer or indirect via a wholesaler, retailer or agent? 2.Do we employ single or multiple channels to move our goods to the consumer? The Marketing Mix - Place The Marketing Mix - Product Product refers to goods or services that satisfy consumer needs or wants Product may possess unique features related to size, shape, colour, smell, taste, quality, design, material, variety/


© 2006 Thomson-Wadsworth. Learning Objectives Define marketing. Describe the various approaches to the marketplace, including production, product, selling,

short life span due to a high potential for deterioration or spoilage. © 2006 Thomson-Wadsworth Marketing Mix - Products Services © 2006 Thomson-Wadsworth Marketing Mix - Products Services –Intangible - Something that cannot be held, touched, or seen--like services/- A characteristic of services in which a product cannot be separated from its provider. © 2006 Thomson-Wadsworth Marketing Mix - Products Services –Variability - A characteristic of services that indicates that services are not uniform, due to /


1 Integrated Marketing Communications Strategy Chapter 14.

coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products. Goal 1: Know the tools of the marketing communications mix Integrated Marketing Communications  The Need for Integrated Marketing Communications Conflicting messages from different sources or promotional approaches can confuse company or brand images  The problem is particularly prevalent when functional specialists handle individual forms of/


INTRODUCTION TO MARKETING Introduction to Business & Marketing.

customer will be charged for a good or service so that a business can earn a profit Product/Service Management Obtaining, developing, maintaining, & improving a product or product mix in response to market opportunities Promotion Promotion is any effort to inform, persuade, or remind potential customers about a business’s products or services Selling Personally matching customers wants & needs with products & services/


SaklviTüal½yRKb;RKg nig esdækic© esckþIepþI mén TIpSar Marketing Principles.

and Branding. -Price structure- Right base price, discounts, Freight payments. -Promotional activities- advertising, personal selling, sales promotion, and publicity. -Distribution system- trade channels, physical handing, transporting. II. STRATEGIC MARKETING PLANNING The marketing mix Chapter 3: MANAGING MARKETING SYSTEM MARKETING INFORMATION SYSTEM AND MARKET RESEARCH To manage a business well is to manage its future and manage the future is manage information. We have discussed previously how/


Integrated Marketing Communication Strategy LIVE SESSIOM AIMA-ePGDM.

practiced Extent of distinctiveness of the product and extent of differentiation practiced Government controls/regulation on pricing Government controls/regulation on pricing Other elements of the marketing mix and their interaction with pricing Other elements of the marketing mix and their interaction with pricing Other relevant legal aspects Other relevant legal aspects Composition of the product line of the firm and whether buyers buy/


Managing the IMC Process Deciding on the Marketing Communication Mix Developing Effective Marketing Communication Role of Marketing Communication Integrated.

Advertising elasticity 3.Developing the advertising campaign Message generation & evaluation Creative development & execution (TV/print/radio) Legal and social issues Managing the IMC Process Deciding on the Marketing Communication Mix Developing Effective Marketing Communication Role of Marketing Communication Deciding on Media & Measuring Effectiveness 1.Deciding on reach, frequency, and impact (p.545 – reach, frequency, impact, total number of exposure) 2.Choosing among major media/


© Copyright  2008 McGraw-Hill Australia Pty Ltd PPTs t/a Marketing: The Core by Kerin et al Slides prepared by Andrew Hughes, Australian National University.

Core by Kerin et al Slides prepared by Andrew Hughes, Australian National University Integrated Marketing Communications Promotion represents the fourth element in the marketing mix. The promotional element comprises a mix of tools available for the marketer called the promotional mix, which consists of advertising, personal selling, sales promotion, public relations and direct marketing. All of these elements can be used to (1) inform prospective buyers about/


Marketing Is All Around Us. Essential Questions Describe the scope of marketing. Describe the scope of marketing. Describe each marketing core function.

and Contrast consumer and organizational markets. Compare and Contrast consumer and organizational markets. Explain the importance of target markets. Explain the importance of target markets. Explain how each component of the marketing mix contributes to successful marketing. Explain how each component of the marketing mix contributes to successful marketing. Market and Market Identification The term market refers to all the people who might buy a product. The marketing mix is a combination of elements/


By: Allison DiPippa INDT 501-02 What is the Marketing Mix?  The Marketing Mix is the tactical or operational part of a marketing plan  Marketing decisions.

For more practice quizzes please visit these sites:  Revision Quiz - Marketing Mix Revision Quiz - Marketing MixMarketing Quiz Marketing Quiz  Market Planning and the Evaluation of Marketing Opportunities Market Planning and the Evaluation of Marketing Opportunities  Marketing Mix Quiz Marketing Mix Quiz  Pro Profs Marketing Mix Quiz Pro Profs Marketing Mix Quiz VIDEO Credits  Jones, J.C. (2012). Definition of Marketing Mix – Product, Price, Place, and Promotion. Retrieved from http://ezinearticles/


3.4.1 M AKING MARKETING DECISIONS : USING THE MARKETING MIX AQA Business 3 D ECISION MAKING TO IMPROVE MARKETING PERFORMANCE There are 7 elements of the.

_ 3.4.1 M AKING MARKETING DECISIONS : USING THE MARKETING MIX  In this topic you will learn about  The elements of the marketing mix (7Ps)  The influences on and effects of changes in the elements of the marketing mix THE MARKETING MIX  The marketing mix is the combination of elements through which a firm achieves its marketing objectives Marketing Mix – the 7Ps ProductPromotionPlacePeopleProcess Physical evidence Price THE MARKETING MIX - P RODUCT  Product is the goods/


Copyright © 2008 Pearson Education CanadaPrinciples of Marketing, Seventh Canadian Edition Chapter 14 Integrated Marketing Communications Strategy.

communications spending Identify all points of contact Team up in communications planning Make all communication elements compatible Create performance measures Appoint an IMC manager Integrating the Promotion Mix Copyright © 2008 Pearson Education CanadaPrinciples of Marketing, Seventh Canadian Edition 14-32 Advertising and Sales Promotion –Avoid false and deceptive advertising –No bait and switch advertising –Trade promotions can not favor certain customers over/


CHAPTER 12: UNDERSTANDING Marketing Processes and Consumer Behavior 1.

other companies, which in turn distribute them to retailers. Others sell directly to major retailers or direct to final consumer. © 2009 Pearson Education, Inc. 22 What Is Marketing? (cont’d) Strategy to develop The Marketing MixMarketing Mix: 4 Ps Promotion: Communicating information about a product to its potential consumers. This includes advertising, sales promotion, public relations, personal selling, etc. © 2009 Pearson Education, Inc. 23/


The Marketing Mix. Marketing Mix Most famous phrase in marketing Sometimes known as the “________” The marketing mix consists of p____, p______, p______.

.e., direct to the consumer or indirect via a wholesaler, retailer, or agent? 2.Do we employ ___________ or ____________ channels to move our goods to the consumer? The Marketing Mix - Place The Marketing Mix - Product Product Life Cycle – Introduction Stage During this stage, the product is heavily promoted to create consumer ______________. If product has few competitors, price _____________ strategy is employed to/


The Marketing Mix. Marketing Defined Marketing refers to all of the business activities necessary to establish and maintain positive relationships with.

giveaways such as BOGO offers and customer loyalty cards The Marketing Mix Summary Marketing Mix – The Two Cs The marketing mix also refers to the two Cs: consumers and competition The Marketing Mix - Consumers Marketers must determine the demographic characteristics (e.g., age, gender, income and education levels, etc.) of their target market, or most typical potential consumers The Marketing Mix - Consumers Marketers must offer significant customer value proposition, which refers to the/


Chapter Marketing Communications & PROMOTIONAL MIX 4.01.

Selling Sales Promotion To convince target customers that the goods/services offer a DIFFERENTIAL ADVANTAGE over competitors Overall Marketing Objectives Marketing Mix Product Place Promotion Plan Price Marketing Mix Product Place Promotion Plan Price Target Market 404 Learning Objective 1 1 Discuss the role of promotion in the marketing mix. Retain Customers Build Channel Relationships Identify Prospects Build Positive Images Create Awareness 404 Learning Objective 1 1 Discuss/


1 AGRIBUSINESS LIBRARY Lesson L060094 Marketing Agricultural Products and Services.

brand’s reputation. 3.Investigate the role of value-added products to an agricultural business. 3 Key Terms brand breakeven distribution channel marketing marketing mix networking place price product promotion value value-added products 4 What is marketing? What makes up the marketing mix? Marketing and the marketing mix A. Marketing is the activity or processes that create, communicate, deliver, and exchange products and services of value for customers. The/


Objectives 1. To identify the aspects of a professional marketing plan. 2. To recognize the importance and types of product promotion. 3. To describe the.

examine the role of public relations in society. 5. To learn the components of an effective product display. 2 2 click here The Marketing Plan click here Product Promotion Promotional Mix click here Product Merchandising click here The Marketing Plan 3 Marketing Is an interactive process which requires developing, pricing, distributing and promoting goods, ideas or services in order to satisfy the needs and/


OHT 8.1 © Marketing Insights Limited 2004 E-marketing.

enhancement and loyalty; customer service. –These measures will be assessed for each of the different product lines delivered through the web site. The way in which the elements of the marketing mix are utilized will also be reviewed. Internet effectiveness. These are specific measures that are used to assess the way in which the web site is used, and the characteristics of/


MARKETING Marketing BM Unit 2 - LO22 Success Criteria: To introduce marketing and its significance in modern business practices. Learning Intentions:

products for different market segments eg Heinz Beans 39 MARKETING Undifferentiated marketing Firm Market Marketing mix MARKETING Involves providing different products and services for particular segments 41 MARKETING Differentiated marketing Firm Segment 1 Segment 2 Segment 3 Marketing mix 1 Marketing mix 2 Marketing mix 3 MARKETING Concentrated marketing Firm Segment 1 Segment 2 Segment 3 Marketing mix MARKETING BM Unit 2 - LO244 Market Segmentation - Similar to a Cake! MARKETING Socio-economic group/


Sha Tin College Business Education Department Marketing Planning IB Business and Management Modified by: Ing. Pablo San Andrés.

tactics  Sales Forecasting Sha Tin College Business Education Department Learning Outcomes  Apply the elements of the marketing mix to given situations.  Discuss the effectiveness of a selected marketing mix in achieving marketing objectives.  Construct an appropriate marketing mix for a particular product or firm.  Discuss the effectiveness of a selected marketing mix in achieving strategic objectives. Sha Tin College Business Education Department Learning Outcomes  Discuss the ethical issues of/


Internet Marketing 2005 presentation 26 Octover 2005 4P MIX & Marketing Strategy 4P MIX 에 따른 뚜레쥬르의 사례및 전략 [ 전자정보 98 윤형식, 기계 99 전지환, 국제경영 03 장수나, 국제경영 03.

초콜렛 / 캔디 전병 / 모나카 떡류 기획상품 / 기타 26 October 2005 4P MIX & Marketing Strategy Marketing Strategy 16 2.1 Product - 빵류 흑미식빵스윗포테이토 피자보성녹차 치즈롤 오렌지필 크림 치즈브레드야채카레빵매운고로켓 26 October 2005 4P MIX & Marketing Strategy Marketing Strategy 17 2.1 Product - 케익류 프티 화이트 케익레몬치즈 스폰지케익크랜베리 머핀 딸기 무스케익 3 단 화이트케익초코 쉬폰케익 26 October 2005 4P MIX & Marketing Strategy Marketing Strategy 18 2.1 Product - 음료류 카페 뚜레쥬르차이띠 라떼과일 빙수 골드망고 요기 스무디플레인 요기 아이스크림후레쉬 키위 주스 26 October 2005 4P MIX & Marketing Strategy Marketing Strategy 19 2.1 Product/


What is Marketing Section 1.1. Goals / “I can…” Describe the basic concepts of marketing. Describe the basic concepts of marketing. Explain each part.

also distributed by television, or other media, to a much larger audience. Frameworks 1.6 The Marketing Mix – Place (Distribution) The Marketing Mix - Promotion Frameworks 1.6  Promotion describes the ways to make customers aware of products and encourage them/want to reach Marketing Strategy – 2 Steps I.D. Target Market I.D. Target Market Create Marketing Mix Marketing Mix – 4 P’s Marketing Mix – 4 P’s Should satisfy needs and wants of target market Should satisfy needs and wants of target market AND provide a/


Principles of MarketingTheocharis Katranis, MBASpring Semester 2013 Principles of Marketing Theocharis Katranis Lecture 9 Spring Semester 2013 1.

identified sponsor. Principles of MarketingTheocharis Katranis, MBA,Spring Semester 2013 Lecture 9 6 The Promotion mix or (Marketing Communications Mix) 2. Sales Promotion - Definition Sales Promotion are short-term incentives to encourage the /Principles of MarketingTheocharis Katranis, MBA,Spring Semester 2013 Lecture 9 9 The Promotion Mix or (Marketing Communications Mix) 5. Direct Marketing Direct Marketing are direct connections with carefully targeted individual consumers to both obtain an immediate /


Principles of Marketing Kotler and Armstrong Insert Textbook Cover Image Chapter 14: Engaging Customers and Communicating Customer Value Integrated Marketing.

obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events. Copyright © 2016 Pearson Education, Inc.14-10 The Promotion Mix Direct and digital marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships. Copyright © 2016 Pearson Education, Inc.14-11/


The Marketing Plan Glencoe Entrepreneurship: Building a Business Developing a Marketing Plan Updating the Marketing Plan 10.1 Section 10.2 Section 10.

team organization Glencoe Entrepreneurship: Building a Business Developing a Marketing Plan SECTION SECTION 10.1 Chapter 10 The Marketing Plan Developing a marketing mix enables an entrepreneur to map out how to accomplish marketing initiatives. marketing mix the five marketing strategies used to reach a market: product, place, price, promotion, and people Developing the Marketing Mix 10 The Five Ps of Marketing P P P P P Product Place Price Promotion People/


Marketing (MC5058) Week 1 Lecture Introduction to module.

sensitivity IncomeTerrain EducationCity size OccupationCountry size Family sizeState size Religion Social class Create a marketing mix A marketing mix is the blending of four marketing elements – product, place, price and promotion; also known as 4Ps. A successful marketing mix satisfies the wants and needs of the target market. Create a marketing mix The product ingredient of the marketing mix includes decisions about the product’s design, brand name, packaging, warranties and the/


3.4.1 M AKING MARKETING DECISIONS : USING THE MARKETING MIX AQA Business 3 D ECISION MAKING TO IMPROVE MARKETING PERFORMANCE There are 7 elements of the.

to which is the least important. Justify your decisions. Produce an A4 poster for one of the companies to show this information. I NFLUENCES ON THE MARKETING MIXMarket research findings will inform elements of the marketing mix  Target market that the product is aimed at  Positioning relative to competitors  Internal constraints e.g. budgets, expertise and capacity  External influences including the actions of competitors and/


SWH The Marketing Plan Devising a Marketing Plan Reviewing and Revising the Marketing Plan 1/22/2016SWH.

projected profitability pricing distribution advertising team organization 1/22/2016SWH Developing a marketing mix enables an entrepreneur to map out how to accomplish marketing initiatives. 1/22/2016SWH marketing mix the five marketing strategies used to reach a market: product, place, price, promotion, and people Developing the Marketing Mix 10 The Five Ps of Marketing P P P P P Product Place Price Promotion People 1/22/2016SWH The product/


Communicating Customer Value: Integrated Marketing Communications Strategy A Global Perspective 14 Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng.

building customer relationships. Sales presentations Trade shows Incentive programs 14-10 The Promotion Mix Major Promotion Tools Direct marketing involves making direct connections with carefully targeted individual consumers to both obtain an/ a director responsible for the company’s persuasive communications efforts. 14-57 Socially Responsible Marketing Communication Integrating the Promotion Mix: Checklist Communicate openly and honestly with consumers and resellers. Avoid deceptive or false advertising/


The Marketing Mix: Product Lesson 1 P6. Competence Development Reasoning (I2): you will develop your reasoning skills by assessing how effective an organisation’s.

create the right product, at the right time, at the right price, make it available at the right place and let customers know about it through promotion. The Marketing Mix [www.bbc.co.uk] PRODUCT What is the product? Who are the potential customers? What are the features/benefits? Has the product got a ‘unique selling point’ (USP)? What makes /


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