Ppt on e marketing

CHAPTERS 5, 2, Lecture Notes

a 100 share purchase because of the dealer’s markup. Transaction Costs (continued) The following disclaimer is included in each trade confirmation e-mail from Scottrade SCOTTRADE INC. RECEIVES REMUNERATION FOR DIRECTING ORDERS TO PARTICULAR BROKER/DEALERS OR MARKET CENTERS FOR EXECUTION. SUCH REMUNERATION IS CONSIDERED COMPENSATION TO THE FIRM AND THE SOURCE AND AMOUNT OF ANY COMPENSATION RECEIVED BY THE FIRM/


Chapter 14:Customer Relationship Management

4. Organizational Collaboration 5. CRM Processes 6. CRM Information 7. CRM Technology CRM Metrics 4. Organizational Collaboration E-marketers collaborate both within and outside of the organization: Within the firm: Cross functional teams focus on customer satisfaction./ performance = the contribution of each CRM tactic to ROI, cost savings, revenues, customer satisfaction. All e-marketing performance measures assess specific tactics from different perspectives, the choice of the metrics depend on the firm’s/


Slide 4.1 Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007 CHAPTER 4 E-ENVIRONMENT.

Slide 4.1 Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007 CHAPTER 4 E-ENVIRONMENT Slide 4.2 Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007 Learning outcomes  Identify the different elements of an organization macro-environment that impact on an organization e- business and e-marketing strategy  Assess the impact of legal, privacy and ethical constraints/


E-Marketing Authors: Darko Milutinović Prof. Dr. Veljko Milutinović

: Darko Milutinović (mdarco@EUnet.yu) Prof. Dr. Veljko Milutinović (vm@etf.bg.ac.yu) Page: 2/80 Contents  Part One  What is E-Marketing?  Why E-Marketing?  E-Marketing options - Web site building & promotion - Banner advertising - E-Mail marketing Page: 3/80 Contents  Part Two  E-Marketing options (advanced approach) - Getting noticed by search engines - Web site extras - Site tracking & usability testing - Newsletter writing tips  Forgotten techniques: Newsgroup advertising  Psychology/


C H A P T E R 4 Prepared by: Fernando and Yvonn Quijano © 2006 Prentice Hall Business Publishing Economics: Principles and Tools, 4/e O’Sullivan/ Sheffrin.

by a single firm at each price level. C H A P T E R 4: Supply, Demand, and Market Equilibrium C H A P T E R 4: Supply, Demand, and Market Equilibrium © 2006 Prentice Hall Business Publishing Economics: Principles and Tools, 4/e O’Sullivan/ Sheffrin 18 of 42 Market Equilibrium Market equilibrium is a situation in which the quantity of a product demanded equals/


Prof. Dr. Rainer Maurer -1- International Financial Markets 4. Financial Market Crises.

idiosyncrasies. ➤ Economists try to understand the mechanisms that relate these “ingredients” to each other, i.e. they strive to develop an empirically corroborated theory that explains financial market crisis. ➤ Such a theory would be of great value, since it could help to avoid such / increase the domestic interest rate: i ¥,t,t+1 ↑. 4.2. Lessons from History 4.2.5. The East Asian Financial Market Crisis 1997-98 = < ¥ 1€ * (1+i ¥,t,t+1 ) ¥ (1€ *e $ ¥,t ¥ / f $ ¥,t+1 ) * (1+i $,t,t+1 ) ↓ ↓ ↓ = Prof. Dr/


E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 15: E-Marketing in Emerging Economies © Prentice Hall 2003.

Digital Divide Wireless Internet Access Mobile phones and the supporting technology have the potential to dramatically change the face of e-marketing around the world.  Many countries have more mobile telephone subscribers than fixed-line telephone subscribers.  Cambodia, Chile/, countries with emerging economies can leap frog industrialized countries in terms of usage. Challenges of wireless e-marketing: How to modify existing Web site content for the smaller screens on cell phone displays, How /


E-Commerce: Formulation of Strategy

organizations have also had to decide on their new strategic direction in order to take or maintain a market leadership position - e.g., banks, mortgage brokers have to fend off the new, low-cost competition that has the / The Seven Key Drivers of Change Government & Political Changes Technology Changes Service Changes The Agile E-commerce Organization Branding Changes Market Changes External Relationship Changes Most important factors Leadership factors Technology Most dynamic change agent Future Waves /


Internationalization of the Firm A26E Summer

Checklists: Decision Making in International Operations. New York: Business International, 1980, pp.247-248 Foreign Assembly/Processing in International Subcontracting Principal (Contractor) Initial Processing Final Processing / Assembly MARKET final product Contractee in foreign market Further processing / assembly Inputs e.g. raw materials Part-processed products Part finished products, completed components Destinations of Contract Manufactured Output Contractor Contractee Sale to Contractee’s Domestic/


CRM Instructor: Hanniya Abid

treating each customer differently according to their characteristics as described in the e-marketing insight box below. Relationship marketing shifts marketing away from short-term transactional marketing (with its one-off sales) towards developing longer lasting relationships which,/ ( ‘ Speak ’ ) and enhancing the brand personality. So personalization delivers four of the 5Ss benefits of e-marketing. Which ‘ S ’ is missing? Save – personalization software does cost money. And the larger the customer /


Supply in a Competitive Market

possible cost Copyright © 2013 Worth Publishers, All Rights Reserved  Microeconomics  Goolsbee/Levitt/ Syverson 1/e 8.1 Market Structures and Perfect Competition in the Short Run 8 The Demand Curve as Seen by a Price Taker/Quantity Q* Copyright © 2013 Worth Publishers, All Rights Reserved  Microeconomics  Goolsbee/Levitt/ Syverson 1/e 8.2 Profit Maximization in a Perfectly Competitive Market 8 Determining Whether to Shut Down Continue operating if where the * indicates the profit-maximizing (or loss-/


18 Output, Exchange Rates, and Macroeconomic Policies in the Short Run

the interest rate i for which the goods and forex markets are in equilibrium. Forex Market Recap Uncovered interest parity (UIP) (Equation (18-3)) : Taking the foreign interest rate i* and expectations of the future exchange rate Ee as given, we know that the right-hand side of this expression decreases as E increases: the intuition for this is that the more expensive/


9.1 © 2009 by Prentice Hall 9 Chapter E-Commerce: Digital Markets, Digital Goods Revised by Yu-Hui Tao.

Internet Business Models Electronic Commerce and the Internet Essentials of Business Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods Virtual storefront: Sells physical products directly to consumers or to individual businesses Information/ by Prentice Hall Business-to-Business Electronic Commerce: New Efficiencies and Relationships Net marketplaces (e-hubs) Single market for many buyers and sellers Industry-owned or owned by independent intermediary Generate revenue from transaction/


Reforms in Agricultural Marketing- adoption and implications Dr. B.K.Paty Deputy Director NIAM.

, H.P., M.P., Maharashtra, Orissa, Punjab/UT of Chandigarh, Rajasthan, T.N., Tripura and Jharkhand Special Concerns – A.P. No provision to promote and encourage PPP in management of markets & e-trading No provisions regarding indemnity against the alienation of producer’s land on failure of contract farming No provision specifying a model agreement format for contract farming No provision for/


China’s E-Commerce and Canadian Seafood Export Opportunity to China

exporter need to provide detailed products information, pictures, supporting documents before start of e-promotion for product page and front page design and e-marketing. Free Sample: Each association or exporter need to donate a certain quantity of /39017576543&areaId=110100&cat_id=2&rn=157a0b6796b7872bff93a3daffa12690&user_id=1678488000&is_b=1 Canadian Seafood E-Commerce Free Tasting Tmall Free Tasting: New and Low Cost E-Marketing & Pre-Warming Vehicle Tmall free tasting: No.1 on-line shoppers /


Beyond Marketing: Customer Relationship Management (CRM) Thursday 11:30am – 12:45pm One State: Together in the Arts Illinois Arts Alliance Foundation.

maximizing “mind-share” with your constituents, getting them involved, and increasing and sustaining your relevance. Create a community. Use marketing metaphors.Create a community. Use marketing metaphors. Leverage E-/Surveys, E-Marketing/E-Mail, Web Site, Communities, Blogs, Testimonials, Customer Concern Management database, FAQs…Leverage E-/Surveys, E-Marketing/E-Mail, Web Site, Communities, Blogs, Testimonials, Customer Concern Management database, FAQs… WHAT CRM Tactics Can We Do Quickly, Easily/


Chapter 16: Country Profiles from the Six Continents

telephone services to remote areas, To create an information superhighway. Use of middlemen or agents in service sectors affects e-marketing. In the insurance industry, savings on insurance premiums can be reduced by 40% by eliminating agency fees or middlemen/ different countries? What are the main product categories purchased by online shoppers in different countries? How are some e-marketers dealing with low penetration of credit cards in some countries? How does literacy affect Internet usage in Egypt? /


Chapter 13: Integrated Marketing Communication

a positive or negative attitude about it (feel): steps are liking and preference, Move to purchasing it (do). E-marketers must select the appropriate IMC tools. Hierarchy of Effects Model High-involvement product decisions (high financial, emotional, or social/most homes, these interactive banners may become more important in the future. How effective is banner advertising? E-marketers should measure results against the banner’s objective to determine effectiveness. Research shows that Web banners help /


The Role of World Class Marketing in Successful Businesses by Professor Malcolm McDonald Cranfield School of Management South Africa2003.

Meeting our business objectives l Being achievable with the resources allocated l Differing significantly from competitors Strategy test 1 l Our marketing strategy makes it clear what markets or parts of the market we will concentrate our efforts on –If your strategy attacks all of your market sector (e.g retail groceries, super-conducting magnets) equally = 0 –If your strategy is focused by “descriptor group/


Competitive Marketing Strategy Masterclass Day 2

of location - remote delivery of infoware Interactivity - beyond addressability to dialogue SUPERIOR CUSTOMER VALUE - Marketing & sales - Delivery & service Immediacy marketing strategy - informed Intelligence - Micromarketing - Mass customisation Individualisation Source: McDonald & Wilson (1999), “e-Marketing”. FT Prentice Hall The e-marketing mix Integration Independence of location Interactivity 1. CURRENT POSITION Locate your organisation on each of the six Is. Mark your location on the diagram/


E-commerce Name : Dr. Nasim Z. Hosein

. Involves buying and selling processes supported by electronic means, primarily the Internet. Includes: e-marketing e-purchasing (e-procurement) E-commerce vs. E-business E-commerce is about doing business electronically E-commerce conducting financial transactions electronically E-business is conducting business on the Internet E-business is the transformation of business processes through the Internet E-business conducting business on the Net, not only buying and selling but also servicing/


Chapter 8: Targeting Market Segments and Communities

(14.6 million visitors) Special occasions such as greeting cards, gifts or flowers (14.1 million visitors) E-marketing strategists can use such information to target their Web site offerings. Strategies might include special products, the language in/segments? What is occasionalization and why is it important for effective e-marketing? How does micromarketing differ from multi-segment marketing, niche marketing, and mass marketing? Why would an e-marketer want to create or nurture a Web site for building a/


Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 1 - 1 Why Study Services? (1)  Services dominate economy in most.

 Satellite Telecommunications  Telemarketing Bureaus  Temporary Help Services Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 1 - 7 Why Study Services? (2)  Most new jobs are generated by services  Fastest / Customers ’ choices, power, and decision making Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 1 - 10 Transformation of the Service Economy Government Policies Business Trends Social Changes Advances in IT Globalization /


Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 7 - 1 Chapter 7: Positioning Services in Competitive Markets.

significant differences between competing alternatives on these attributes Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 7 - 13 Establishing Service Levels and Tiers  Need to make decisions on service levels—level /Moderate Luxury Castle Shopping District and Convention Center Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 7 - 32 Positioning Maps Help Managers to Visualize Strategy  Positioning maps display relative performance /


powerful when: supply industry is composed of many small companies and buyers are few in number and large; e.g., market research firms buyers purchase in large quantities; e.g., Marriott and Amex; MGM Mirage when supply industry depends on the buyers for a large % of/hear) Probability of those who are empathetic who will buy the service LVIC Formula: WOM = (a*b*c*d*e) Strategic Marketing for Hotels and Restaurants (c) Stowe Shoemaker, Ph.D Negative Word of Mouth: Incremental Customer Need to know the /


Marketing” Creating Customer Value and Satisfaction

of travel Buyer needs, motivations, and benefits sought Buyer behavior (characteristics) of product usage Demographic, economic, and geographic profile Psychographic profile Geodemographic profile Price Segmentation by purpose of travel E.g. Conference markets require different products to those supplied to other business travelers and meetings for groups of different sizes require special provision. For a tour operator, customer’s purpose and product/


E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS

reach: Commerce enabled across cultural and national boundaries seamlessly and without modification. Marketspace includes, potentially, billions of consumers and millions of businesses worldwide.) © Prentice Hall 2011 CHAPTER 10: E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS E-commerce and the Internet 8 unique features (cont.) Global reach The technology reaches across national boundaries, around Earth Effect: Commerce enabled across cultural and national boundaries seamlessly and/


Marketing –PLI/RPLI.

posters at hospital Hospital Bank Kiosks marketing at banks Residential Newspaper/pamphlet based marketing, TV marketing for residential complexes A 360 degree marketing approach would involve engaging in marketing initiatives to target township residents at frequently visited locations using variety of marketing mediums such as print marketing, TV marketing, poster marketing, kiosk marketing and email marketing A similar approach can be undertaken for smaller colonies (e.g. colonies in metro areas which/


YOAI Department Store 友愛百貨公司 Business Analysis Turkish Ice cream Institute of E-Commerce, NCHU.

only. © 2004 Gartner, Inc. and/or its affiliates. All Rights Reserved. Page 19 NY State OTDA Commissioners Office Human Services Application Alternatives Vendor Market Scan – Final Report Engagement: 220677900—July 9 2004 consulting MARKETING ANALYSIS Institute of E-Commerce, NCHU Marketing Mix For internal use of NY OTDA Commissioners Office only. © 2004 Gartner, Inc. and/or its affiliates. All Rights Reserved. Page 20 NY/


E-Commerce: Digital Markets, Digital Goods

bubble burst now thrive. Essentials of Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods E-Commerce and the Internet E-Commerce Today E-commerce: use of the Internet and Web to transact business; digitally/-based services and applications Essentials of Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods Mobile E-Commerce and Local E-Commerce Location-based services and applications Geosocial services Geoadvertising Economic foundation for/


Copyright  2003 McGraw-Hill Australia Pty Ltd PPT Slides t/a Financial Institutions, Instruments and Markets 4/e by Christopher Viney Slides prepared.

Example 1 (cont.) Copyright  2003 McGraw-Hill Australia Pty Ltd PPT Slides t/a Financial Institutions, Instruments and Markets 4/e by Christopher Viney Slides prepared by Anthony Stanger 16 Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a Financial/Example 3 (cont.): Copyright  2003 McGraw-Hill Australia Pty Ltd PPT Slides t/a Financial Institutions, Instruments and Markets 4/e by Christopher Viney Slides prepared by Anthony Stanger 27 Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a /


Chapter 13: Integrated Marketing Communication

a positive or negative attitude about it (feel): steps are liking and preference, Move to purchasing it (do). E-marketers must select the appropriate IMC tools. Hierarchy of Effects Model High-involvement product decisions (high financial, emotional, or social/most homes, these interactive banners may become more important in the future. How effective is banner advertising? E-marketers should measure results against the banner’s objective to determine effectiveness. Research shows that Web banners help /


9.1 Copyright © 2011 Pearson Education, Inc. 9 Chapter E-Commerce: Digital Markets, Digital Goods.

and payment data to suppliers. Electronic Data Interchange (EDI) Essentials of Management Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods 9.32 Copyright © 2011 Pearson Education, Inc. Business-to-Business Electronic Commerce: New/multiple buyers can purchase from multiple sellers. A Net Marketplace Essentials of Management Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods 9.36 Copyright © 2011 Pearson Education, Inc. Business-to-Business Electronic Commerce: /


Chapter Eight Competitive Firms and Markets. © 2007 Pearson Addison-Wesley. All rights reserved.8–2 Application Cheap handheld video cameras have revolutionized.

lime per year Q, Thousand metric tons of lime per year 6.97 6.20 6 5 0 5 6 7 8 7 8 e 2 e 1 E 2 S E 1 (a) Firm(b) Market AVC AC D 2 S 1 D 1 A C B © 2007 Pearson Addison-Wesley. All rights reserved.8–35 Solved Problem 8/ = nq 2 Q 1 = 1 q, Units per year AVC AVC +  MC +  S 1 +  S +  S 1 S D p 1 +  (a) Firm E 1 E 2 (b) Market   © 2007 Pearson Addison-Wesley. All rights reserved.8–37 Competition in the Long Run Long-run competitive profit maximization –In the long run, typically all costs are variable, so/


Slide 5.1 Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007 Chapter 5 E-business strategy.

service. Eg. Transport network, customer profiles, Slide 5.11 Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007 Sell-side E-commerce strategy (Chapters 8 & 9) or E-marketing/E-CRM Strategy Sell-side e-commerce is a channel strategy Objectives for online contribution percentage should drive our strategy Our e-commerce strategy defines how we should: Hit our channel leads & sales targets/


CHAPTER 18 Openness in Goods and Financial Markets Openness in Goods and Financial Markets CHAPTER 18 Prepared by: Fernando Quijano and Yvonn Quijano Copyright.

added domestically. Gross national product (GNP) corresponds to the value added by domestically owned factors of production. Chapter 18: Openness in Goods and Financial Markets Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Macroeconomics, 5/e Olivier Blanchard 34 of 40 The relation between the domestic nominal interest rate, the foreign nominal interest rate, and the expected rate of depreciation of/


Welcome Day 3 Marketing 100 October 2009 Product, branding packaging

just a container Packaging and labeling: Create instant recognition Sell the product – “silent salesperson” in self-service environment Identifies, describes, promotes Offer customer benefits & competitive advantage E.g., convenience, aesthetic value Safety issues October, 2009 Marketing 100 – Day 3 Packaging Functions Protection Function: - ie vacuum packaging eg peanuts, chips; tamper proof eg baby foods, medicine Promotional Function: Indicator of perceived quality eg/


Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall. Macroeconomics: Principles, Applications, and Tools O’Sullivan, Sheffrin, Perez 6/e.

Prentice Hall. Macroeconomics: Principles, Applications, and Tools O’Sullivan, Sheffrin, Perez 6/e. C H A P T E R 4 Demand, Supply, and Market Equilibrium 18 of 40 MARKET EQUILIBRIUM: BRINGING DEMAND AND SUPPLY TOGETHER 4.3 Excess Demand Causes the Price to /Publishing as Prentice Hall. Macroeconomics: Principles, Applications, and Tools O’Sullivan, Sheffrin, Perez 6/e. C H A P T E R 4 Demand, Supply, and Market Equilibrium 34 of 40 HURRICANE KATRINA AND BATON ROUGE HOUSING PRICES APPLYING THE CONCEPTS #1: /


In this chapter, look for the answers to these questions:

LM curves, among many others, but it doesn’t apply to curves drawn on time series graphs.) CHAPTER 4 THE MARKET FORCES OF SUPPLY AND DEMAND A C T I V E L E A R N I N G 1: Demand curve Draw a demand curve for music downloads. What happens to it in/movement along the curve. A change in any of the other determinants causes the supply curve to shift. CHAPTER 4 THE MARKET FORCES OF SUPPLY AND DEMAND A C T I V E L E A R N I N G 2: Supply curve Draw a supply curve for tax return preparation software. What happens /


Customer Loyalty and Frequency Marketing

How company should measure progress to make sure it’s on the right track from: John E. Groman Customer Loyalty and Frequency Marketing (c) Stowe Shoemaker, Ph.D Not All Customers Are Equal B profitable now profitable future /= (02 - 01) - (04 - 03) Question: Is this good? Customer Loyalty and Frequency Marketing (c) Stowe Shoemaker, Ph.D Other Keys to Successful Communication via E-Mail* Multimedia e-mails; Know your audience Useful or just showing off? Do not assume audience wants multi media * From /


ELC 310 Day 16.

positive or negative attitude about it (feel): steps are liking and preference, Move to purchasing it (do). E-marketers must select the appropriate IMC tools. High Involvement Low Involvement Preference Low Involvement Awareness Cognitive (think) Knowledge Liking / homes, these interactive banners may become more important in the future. How effective is banner advertising? E-marketers should measure results against the banner’s objective to determine effectiveness. Research shows that Web banners help/


For use with Strategic Electronic Marketing: Managing E-Business Copyright 2000 South-Western College Publishing Chapter 7 Slide: 1 Chapter 7: Information.

peoplesoft.comwww.peoplesoft.com Germanys SAP www.sap.comwww.sap.com For use with Strategic Electronic Marketing: Managing E-Business Copyright 2000 South-Western College Publishing Chapter 7 Slide: 40 Enterprise Software and Database / information to management. Notifies the warehouse to schedule shipping. Enterprise Software For use with Strategic Electronic Marketing: Managing E-Business Copyright 2000 South-Western College Publishing Chapter 7 Slide: 41 Knowledge Management (1) Knowledge management/


In this chapter, look for the answers to these questions:

Price of related goods …shifts the D curve Tastes …shifts the D curve Expectations …shifts the D curve THE MARKET FORCES OF SUPPLY AND DEMAND 16 A C T I V E L E A R N I N G 1 Demand Curve Draw a demand curve for music downloads. What happens to it /S curve Technology …shifts the S curve # of Sellers …shifts the S curve Expectations …shifts the S curve THE MARKET FORCES OF SUPPLY AND DEMAND 32 A C T I V E L E A R N I N G 2 Supply Curve Draw a supply curve for tax return preparation software. What happens to /


ELC 310 Day 018.

misuse, or alteration. How users can update or correct inaccuracies in their pertinent information. 2. CRM Strategy E-marketers must determine what they want to accomplish before buying CRM technology. Goals for CRM projects: Increase order size /delivering CRM performance = the contribution of each CRM tactic to ROI, cost savings, revenues, customer satisfaction. All e-marketing performance measures assess specific tactics from different perspectives, the choice of the metrics depend on the firm’s goals /


E-volution – Road map for e-business implementation in Extended Enterprises Training material for e-volution methodology.

network, power supply, existence of alternative resources, interference in the supply of power and resources) Step 1a: Specify drivers of each dimension/ Identify the critical internal and external drivers Market attractiveness Market quality, e.g.: Technological factors (technological level and innovation potential, possibility to protect knowledge, differences in fabric size, differences in performances, different ports, difference in standard, special needed know-how, know/


Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 6 - 1 Chapter 6: Educating Customers and Promoting the Value Proposition.

personalization; interactive software; voice recognition technology Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 6 - 21 Marketing Communications Mix for Services (1) (Fig 6.5) Key: * Denotes communications originating from /Gifts Prize promotions Telemarketing Word of mouth * Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 6 - 22 Key: * Denotes communications originating from outside the organization Publicity & public relations /


Strategic Planning and the Marketing Process

keep these segments better than the competitors. This process involves three steps: market segmentation, market targeting, and market positioning. Market Segmentation: Dividing a market into distinct groups of buyers with different needs, characteristics, or behavior (e.g. sex, age, income level…) who might require separate products or marketing mixes is called market segmentation. After segmenting the market, the company must determine which segments offer the best opportunity for achieving/


ELC 310 Day 19. Agenda Questions? Exam 3 will be on November 12 Chaps 12, 13, 14 & 15 Same format as before We will not cover chap 16 Today E-marketing.

ISPs: When both of these constraints are loosened, Internet growth accelerates, creating a rapidly expanding domestic market for e-marketers. Total Internet Connection Costs in Selected Arab Countries Source: Adapted from Gray (2001) Slow Connection Speeds/ Wireless Internet Access Mobile phones and the supporting technology have the potential to dramatically change the face of e-marketing around the world.  Many countries have more mobile telephone subscribers than fixed-line telephone subscribers.  /


Trends in Retail Competition

criteria set by the Commission in the examination in Rewe-Meinl, i.e. on the consideration of the market share for each of the product categories characterising the grocery market. The Tribunal knows that while the Commission sets a 22% threshold for/ the supply level, but they might well be a consequence of market power (and/or collusive environment) on the retail side. E. ABUSE OF DEPENDENCE AND EFFECTS ON COMPETITION E. ABUSE OF DEPENDENCE AND EFFECTS ON COMPETITION Many of the practices characterizing/


Begin 2 Demand 4 Market Equilibrium5 Government Intervention 3 SupplyEnd 1 1.0 Demand and Supply Analysis CHAPTER 3 Real World Examples FLU SHOTS Illustrates.

that a shortage or a surplus must always be defined at a particular price Begin 2 Demand 4 Market Equilibrium5 Government Intervention 3 SupplyEnd 49 4.1.e Stable Outcome When the quantity that consumers are willing and able to pay equals the quantity that / 30 Price Millions of Pizzas per Week 4.2.d Solo Shift in Supply Begin 2 Demand 4 Market Equilibrium5 Government Intervention 3 SupplyEnd 54 4.2.e Summary An increase in supply  a rightward shift of the supply curve reduces the equilibrium price but /


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