Ppt on digital advertising

Digital Cinema Advertising. What is Digital Cinema Advertising? Digital Cinema Advertising is an interactive advertising media which: engages captive.

. high cost. lower retention rates than television lower retention rates than television among its listeners. among its listeners. Why Digital Cinema Advertising Works HIGH VISIBILITY – NO COMPETITION Large Digital Color Format No Clutter No Alphabetical Name Penalty No Competition For Viewer’s Attention Why Digital Cinema Advertising Works CAPTIVE AUDIENCES Audiences: arrive 19 min. (avg) before the start of a show. arrive 19 min. (avg/


1 DIGITAL STRATEGY 12 December, 2015. 2 Context Objectives Strategy –Website and online club –Online advertising and partnerships –User generated content.

generated content and virality 26 Context Objectives Strategy –Website and online club –Online advertising and partnerships –User generated content and virality Digital agency Measurement and evaluation Summary Appendix A – ideas for e-newsletter Appendix / ideas for newsletter content 42 Context Objectives Strategy –Website and online club –Online advertising and partnerships –User generated content and virality Digital agency Measurement and evaluation Summary Appendix A – ideas for e-newsletter Appendix B/


RECENT DEVELOPMENTS IN DIGITAL MEDIA ADVERTISING LAW: Death of the Banner Ad Steve Combs, SVP Legal Sharecare, Inc. Atlanta, GA.

-privacy-era-rapid-change- recommendations-businesses-policymakers 13 Industry Self-Regulatory Frameworks for OBA In response to FTC guidance on online behavioral advertising, various trade groups issued their own principles and frameworks  Digital Advertising Alliance (DAA) Self-Regulatory Principles for Online Behavioral Advertising  In July 2009, the DAA, a network of media companies and marketing trade associations released its own Self-Regulatory Principles for/


India Advertising Last Updated: 26 th November 2010.

your gross profit margin). Index www.ormita.com Magazine Advertising Newspaper Advertising Billboard Advertising Television Advertising Online Advertising Radio Advertising Public Relation Firms Live Media MAGAZINE ADVERTISING ON BARTER afaqs Reporter www.ormita.co.in afaqs!,/ Content creation Rural communications Press conferences Press release dissemination Political PR Online PR and Digital marketing Editorial services Crisis Management Strategic Planning Available on barter via Ormita Avian Media /


Rik Missault, VP Digital Media & Advertising V1 Mobile Entertainment & Advertising: Opportunities beyond Challenges.

.573.786.4  Online  Mobile  iDTV Shift in Ad Spending All Rights Reserved © Alcatel-Lucent 2008 10 | Mobile Entertainment & Advertising | February 2009 Telco’s opportunity is to provide a single digital advertising touch point across any screen and play a unique role within the advertising value chain Fragmentation of media consumption Numerous formats within a single screen SMS/MMS IM e-mail MobileTV x/


DIGITAL BRANDING. OBJECTIVES  Campaign Objectives  Business Value  Legal Issues (Consumer Protection Act)  Comparison of Digital & Traditional Media.

improve upon its current profitability and image, or try and change the way that people engage with it completely. CONCEPTS OF DIGITAL BRANDING Pay Per Click (PPC)  This is an advertising model that directs traffic to specific websites in which the advertisers only pay the publisher of the advert when the advert is clicked.  Focuses on specific keywords to direct the target market/


The Digital Gateway Session 2 Developing Technologies & Digital Consumer Behaviour.

assist with delivery of marketing messages –Interactivity - Consumers can interact directly and the data from this interaction can be captured and measured by advertisers Digital Radio Digital radio services are available via a number of different platforms including –DAB digital radio, –Digital television (Sky, Freeview, Virgin Media, Freesat) –Via the internet (which includes services received on PCs, WiFi internet radios and internet-enabled mobile phones/


Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved Radio. It’s On. For Hispanics.

DISCOVERY Base: Those saying it is “Very Important” or “Somewhat Important” to Keep Up-To-Date With New Music Source: The Infinite Dial 2016 – Edison Research / Triton Digital Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved RADIO ACROSS PLATFORMS AND DEVICES TECHNOLOGY DELIVERS RADIO BEYOND THE DIAL Expanding Radio’s delivery platforms to create an interactive, engaging and highly/


MEDIA IN ADVERTISING - DIGITAL MEDIA - Topic 8 Introduction to Advertising.

low bandwidth or a lack of computer expertise. -Clutter, particularly when ads appear on the same screen—many moving or popping up— the clutter may be even worse. Limitations of Digital Advertising 1.Banner and Display Ads 2.Online Video Ads 3.Search (engine) Ads, driven by keywords that consumers use to search for information. 4.Classified Ads 5.Product Placement Ads/


Media Planning: Advertising and IBP in Digital/Interactive Media 14 ©2012 Cengage Learning. All Rights Reserved.

Reach: computers, mobile devices Interactivity: click-through, purchase Easy integration with other IBP tools Cost of Internet Digital/Interactive Advertising Reach and tracking capability have caused cost to rise Banner at high traffic site = $100,000/day /CPM compares favorably with other media But, segmented/motivated audiences are advantage Types of Digital/Interactive Internet Advertising Paid search – Search engine optimization (SEO) Display/Banner ads Sponsorship Pop up/Pop-under –Splash /


Strengthening Digital Broadcasting Experience ITU-AIDB–ABU Regional Workshop – Hanoi – 23-24 May 2011 1 ©Strategy & Technology, 2011 Connected TV Developments.

encryption of the transport stream, combined with secure key management are required Receiver devices must not store or redistribute streamed content Strengthening Digital Broadcasting Experience ITU-AIDB–ABU Regional Workshop – Hanoi – 23-24 May 2011 18 ©Strategy & Technology, 2011 Advertising requirements Advertising-funded business models require: Playlist support – delivering a list of commercials and programme content to a receiver that it plays back/


A deepening of training needs in digital curation Claudia Engelhardt Framing the digital curation curriculum Florence, 6-7 May 2013.

-7 May 2013, Florence 1.DigCurV research on training needs: Basic information 2.Online-Survey on training needs 3.Focus groups and analysis of job advertisements 4.Summary A deepening of training needs in digital curation Framing the digital curation curriculum, 6-7 May 2013, Florence Target audience: – staff members of cultural heritage organisations, scientific and educational institutions Conducted: 4 th July – 26/


Advertising Roadmap Review `. NCS Content NCS Digital NCS Advertising NCS Analytics NCS CirculationNCS Audience DTI Content Publisher DTI PlanSpeed Jazbox.

Release 2014-1 Major Release 2014-2 2014 Q22014 Q32014 Q42015 Q12015 Q2 Theme 2014-1 2014-2 Quality Sales Usability Liner Advertising Planned 2014-2 System Performance Digital Performance Liner Advertising Planned Staff Efficiencies NCS Best Practices Continuous Integration Level 4 Planned 2014-2 Continuous Integration Level 4Planned Cloud / Hostability Private party workflow Hostability improvements AdPortal/E-Proofing Planned New Self /


Digital Marketing Essentials

In 2002 less than £200 million was spent on UK internet advertising – in 2013, digital advertising spend has crossed the £6 billion mark In 2013 digital advertising increased by 15% on 2012 with mobile now accounting for 16% of all digital advertising spend compared to only 1.1% in 2009. While, display advertising representing 30% share of digital ad spend in 2013. Paid-for search marketing increased 14% from/


Communicating Customer Value Advertising and Public Relations

promotion. Less is being spent on traditional media; more is being invested in online and digital. Recognition: Unilever was named digital marketer of the year by Advertising Age. However, Unilever does not run digital campaigns in isolation of other media; rather, digital is integrated with traditional media. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall/


Session 1 The Digital World

In 2002 less than £200 million was spent on UK internet advertising – in 2013, digital advertising spend has crossed the £6 billion mark In 2013 digital advertising increased by 15% on 2012 with mobile now accounting for 16% of all digital advertising spend compared to only 1.1% in 2009. While, display advertising representing 30% share of digital ad spend in 2013. Paid-for search marketing increased 14% from/


1-1 Copyright  2012 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Advertising and Promotion 2e by Belch, Belch, Kerr & Powell Chapter 1 Where marketing.

History Empowered Consumers Changes in Ad Agencies Importance Structure & Function Social Media Interactive Advertising Digital Media Engagement Advertising 1-29 Copyright  2012 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Advertising and Promotion 2e by Belch, Belch, Kerr & Powell The changing advertising landscape  Consumer empowerment  Push-pull marketplace  Digital media and interactive advertising  Social media  New rules of engagement 1-30 Copyright  2012 McGraw-Hill Australia/


Digital Marketing.

on their text or banner ad unit. 3 4 5 Let us look at each in detail. Real Life Example Let us look at how this ad can be advertised using various digital ad pricing models such as follows: Cost per Click (CPC) Cost per Mille (CPM) Cost per Period (CPP) Cost per Lead (CPL) Cost per Acquisition (CPA) However, please keep/


INTERACTIVE MEDIA. 2 Interactive (aka Digital) is HOT!  Digital is Ad Lands Star Performer Digital is Ad Lands Star Performer  Digital is Driving.

INTERACTIVE MEDIA 2 Interactive (aka Digital) is HOT!  Digital is Ad Lands Star Performer Digital is Ad Lands Star Performer  Digital is Driving Ad Growth Digital is Driving Ad Growth  Digital Media Hiring +18% Digital Media Hiring +18% Interactive Expected Grow! 3 Source: eMarketer, Sept 20, 2012 Note: Traditional Still Beats Interactive  “Online advertising has yet to catch up to spending on traditional platforms. Total digital ad spending and display/


Strategic Advertising & Marketing Engagement Presented By: Joe Cottle Date: December 9, 2013 Remax John Barney.

Bay & Roseville. Service Location: Granite Bay / Roseville Website Overview: No website to review Project Summary 4 Local Media is a National Advertising Firm helping local businesses who need ongoing advertising consulting recommendations to generate new customers. 4 Local Media utilizes Digital Advertising Solutions to increase new customer (Lead) acquisition by targeting specific demo & geographic consumers. 4 Local Media provides recommendations to increase new customer/


1 1 Ralph Paglia Director – Digital Marketing ADP Dealer Services Cell: 505.301.6369

Use SEM Today? How Many Cars Do They Sell? 13 Which Search Engines Are These Dealers Using? 14 Display Ads Video Ads Business Listings Widgets / Gadgets Rich Media Ads Digital Advertising Media 15 Digital Advertising Networks Increase Efficiencies 16 Behavioral Targeted Marketing Campaigns 17 Display Ads Paid Search TV Post Visit Marketing It’s cheaper to convert a qualified prospect than to create a/


Chapter 15 - Advertising The Dynamics of Mass Communication – 12 th Edition.

they offer a gateway to a brand’s services. Experts predict that revenue from mobile apps will top $40 billion by 2015. Advertising in the Digital Age DECOUPLING = the migration of advertisers away from traditional media (TV and radio programming) Internet advertising, lets advertisers target ads at the people most likely to buy the product or service. – For example, instead of spending huge amounts on/


MEDIA Salles an initiative of the MEDIA Programme of the European Union with the support of the Italian Government “DIGITAL TECHNOLOGIES: WHICH OPPORTUNITIES.

exhibitors a reduction of reel-assembly time and more flexibility. Carlton Screen Advertising, UK Leading UK cinema advertising company: investment in digital advertising to distribute digital video contents via satellite to the cinemas. Capa, Norway DIGITAL PROJECTION: WHAT’S GOING ON IN THE WORLD Regal CineMedia, US Digital Content Network (DCN): the world’s largest digital network for the delivery (via satellite) of on-screen and in-lobby/


ProjectWise (PW) Digital Contract Plans, Specifications, & Supplemental Documents.

–“Watermarking” X’s will be placed on original sheets when change is approved for Advertising See Section 4 Requirements –Discipline subsets Include only the changed sheets –Digitally signed on the first sheet –Sheet Numbers –“Watermarking” X’s will be placed on original sheets when change is approved for Advertising See Section 4 Contract Specifications Specifications shall be created using current procedures Submitted in/


DIGITAL ANIMATION PRESENTS Digital Animation, Inc. Corporate Headquarters 142 North Milpitas Boulevard, Suite 159, Milpitas, California 95035.

as entertainment delivery sites. Even non entertainment sites can benefit from RIXA™ animated content via animated advertising on their otherwise non video commercial sites. Clients For RIXA™ Enabled Site Licenses Content Owners /new titles available, new personalized games. Educational implementation through Kid Communities – Rixa™ surfing is safe surfing. Digital Animation & Digital Imagination (DA’s sister company) Cross Marketing. Marketing Push for Downloadable RIXA™ Player. Introduction of next /


Digital signage Presentation. Definition of Digital Signage “A network of displays that can be remotely managed and whose business model revolves around.

 Video-enhanced Shopping Carts  etc.  Network Types  Self Financed / Branding  Financed Through Advertising / Advertising Only  Mixed / Hybrid  Network Types  Self Financed / Branding  Financed Through Advertising / Advertising Only  Mixed / Hybrid Digital signage is a form of electronic display that shows television programming through web. Menu, information, advertising and other messages. Digital signs (frequently utilizing technologies such as LCD, LED, plasma displays, or projected images to/


Week-9 Lecture Hour Digital Advertising By, Dr. Yuvaraj.

is a global casting which includes elements of online competitions, web voting and traditional advertising  The competition attracted 65,500 entries, wide media coverage and consumer engagement http://casting.benetton.com/ 9/16/2015Dr. Yuvaraj 8 Internet Advertising  Print owners continue to struggle with digital advertising (only 20% of internet advertising is banner/display) and struggle to get click-though and demonstrate value.  By contrast/


Week-9 Tutorial Digital Advertising By, Dr. Yuvaraj.

Benetton 9/19/2015Dr. Yuvaraj 28 Benetton 9/19/2015Dr. Yuvaraj 29 Benetton 9/19/2015Dr. Yuvaraj 30 Benetton 9/19/2015Dr. Yuvaraj 31 Internet Advertising  Print owners continue to struggle with digital advertising (only 20% of internet advertising is banner/display) and struggle to get click-though and demonstrate value.  By contrast, the contextual nature of search and the ROI of click- through/


Www.postersession.com Methods Conclusions Introduction Results A Teachers’ Overview of Digital Marketing Education in China Guangzhi Chu & Chenyu Li Advertising.

attention at. Comparing to it, they paid less attention to LBS, LED, and mobile TV in public transportations. (see figure 2) Figure1: Digital Marketing Courses Offered in Chinese Universities The survey targets members of China Advertising Education Society, the biggest advertising education organization in China. Two respondents were selected from each of those universities or institutes. The questionnaire was designed by the authors/


Catherine Badalamente, Director Digital Media, Post-Newsweek Stations Catharine Van Mater, Director, Digital Sales Solutions, Internet Broadcasting Jesse.

, News4Jax.com Vance Collins, Digital Sales Manager, Click2Houston.com Monday, August 9, 2010 Conquering Online Objections Commonly Heard Objections… New Media vs. Traditional Media: Not convinced that website advertising works v. other traditional media/ Email newsletter ad aligns with viewer trust of content.  Content Integration feature provides area to highlight advertiser content seamlessly.  Online video reinforces viewer with sight/sound/emotion response to viewers interest.  Online provides/


Radio. It’s On. Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved.

, 2015 – All Rights Reserved CHANGING VIEWS OF PANDORA LISTENERS Source: Jacobs TechSurvey 11, 2015 NA Among those listening less Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved Source: The Infinite Dial 2014 – Edison Research / Triton Digital; USC, Annenberg School for Communication & Journalism, PSI Study Released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in/


© 2014 Merkle. All Rights Reserved. Confidential The Economics of Digital Advertising March 19, 2015 Jeff Gottlieb.

engagement translates into likes, shares, favorites, retweets, etc. 20 © 2014 Merkle. All Rights Reserved. Confidential The Future of Digital Advertising – Enormous Growth in Mobile 21 Source: ComScore © 2014 Merkle. All Rights Reserved. Confidential Mobile, Social, and Native Ads /In-line content better than browsing 22 © 2014 Merkle. All Rights Reserved. Confidential The Future of Digital Advertising – Where Are We Headed »While desktop still plays a major role in the industry, mobile and paid social platforms/


Radio. It’s On. Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved.

, 2015 – All Rights Reserved CHANGING VIEWS OF PANDORA LISTENERS Source: Jacobs TechSurvey 11, 2015 NA Among those listening less Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved Source: The Infinite Dial 2014 – Edison Research / Triton Digital; USC, Annenberg School for Communication & Journalism, PSI Study Released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in/


Communicating Customer Value: Communicating Customer Value: Advertising and Public Relations Chapter 12.

First Stop Background  About Unilever: World’s # 2 advertiser spends $5.3 billion on global advertising and promotion. Less is being spent on traditional media; more is being invested in online and digital.  Recognition: Unilever was named digital marketer of the year by Advertising Age. However, Unilever does not run digital campaigns in isolation of other media; rather, digital is integrated with traditional media. Implementation  How They/


Radio. It’s On. Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved.

, 2015 – All Rights Reserved CHANGING VIEWS OF PANDORA LISTENERS Source: Jacobs TechSurvey 11, 2015 NA Among those listening less Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved Source: The Infinite Dial 2014 – Edison Research / Triton Digital; USC, Annenberg School for Communication & Journalism, PSI Study Released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in/


CONFIDENTIAL Digital Services and Distribution Acquisition Strategy.

page 3 Distinct Service Categories Formed at the Outset of Digital Video AggregatorsChannelPromotional On-demand videos programmed in channels or on a show-by-show basis Advertising supported, with some upsell to subscription Short video clips promoting/set top boxes and mobile communication devices Core activities include the aggregation of video content, media management, advertising, hosting, and content delivery Proprietary technology platform and infrastructure is largely based in the United States and/


Defining Social Media Social Media Marketing Communications Digital Marketing Characteristics Types of Internet Advertising Mobile Marketing Social Behavior.

, make copies and changes. Get yours at www.boundless.com www.www/boundless.com/marketing/textbooks/boundless-marketing-textbook/social-media-marketing-15/introduction-to-social-media-and-digital- marketing-98/types-of-internet-advertising-483- 10593?campaign_content=book_36_section_98&campaign_term=Marketing&utm_campaign=powerpoint&utm_medium=direct&utm_source=boun dless Banner Ad View on Boundless.com Social Media Marketing > Introduction to Social Media and/


9.1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 9 Chapter E-Commerce: Digital Markets, Digital Goods Video cases: Case 1 M-Commerce:

9.27 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall E-Commerce: Business and Technology Figure 9-5 How an Advertising Network Works Essentials of Management Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods Advertising networks and their use of tracking programs have become controversial among privacy advocates because of their ability to track individual consumers across the Internet. 9.28/


Radio. It’s On. Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved.

, 2015 – All Rights Reserved CHANGING VIEWS OF PANDORA LISTENERS Source: Jacobs TechSurvey 11, 2015 NA Among those listening less Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved Source: The Infinite Dial 2014 – Edison Research / Triton Digital; USC, Annenberg School for Communication & Journalism, PSI Study Released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in/


Introduction to Advertising. THE ADVERTISING INDUSTRY.

companies etc Are media owners from whom media agencies will buy space or PR will Media Include traditional (TV, Radio, Print, Out of home) and non traditional including Digital and Social Media. The Advertisers Global Global Strategy Biggest spenders Local Adaptation of ATL Local Strategy for BTL Work with global affiliated agencies Regional Central Strategy from H/0 Same execution across markets/


Digital Services & Distribution Budget Presentation Fiscal Year 2008 February 2007.

Overview $17.7 $20.0 $10.7 $16.2 24 Mobile Entertainment – Summary P&L 25 Digital Distribution & Mobile Entertainment – Consolidated P&L 26 Headcount Reconciliation FY08 Additions Expanding to support growth in new accounts/price of $20k - $30k each Project X Competitions within Project X talent categories Talent-based sponsorships Channel Sponsorships Advertiser pays fees for persistent branding, enticements, and sponsored downloads from a channel Video Interstitials Sponsor receives dedicated portion /


Radio. It’s On. Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved.

Computer 8.9 HRS Using any App/Web on Smartphone GREATER HOURLY USE VS. DIGITAL DEVICES A18+ weekly hours of usage Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved 2.6 HRS Using any App/Web /Online Radio Past Week* Source: The Infinite Dial 2015 – Edison Research / Triton Digital *Online Radio defined as AM/FM Streams & Internet –Only Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved HEAVY PANDORA USERS ARE HEAVY BROADCAST RADIO LISTENERS /


PIBLICIS GROUPE: FRANCE CASE STUDY Publicis Groupe: The Company The Subsidiaries Contemporary Performance Global Advertising, Sesi 12 Global Advertising,

riveted on transactions, according to Publicis Groupe (PUB) Chairman and CEO Maurice Levy. "Advertising cannot cover the cost of everything in the new digital media world. Other sources of generating revenues will have to be created, such as having/ to make targeting more precise in a way that is not intrusive, "but creates digital value for content owners, advertisers, agencies and consumers." Although advertisers and agencies continue paying for the right to use professional music, video and other content/


The Digital Gateway Session 1 An Introduction to Digital Media & Conducting Digital Campaigns.

2002 less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend has crossed the £5 billion mark In 2012 digital advertising increased by 12.5% on 2011 with mobile now accounting for 9.7% of all digital advertising spend compared to only 1.1% in 2009. While, display advertising representing 24% share of digital ad spend in 2012. Paid-for search marketing increased/


Radio. It’s On. Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved.

48.5 HRS Using any App/Web on Smartphone GREATER HOURLY USE VS. DIGITAL DEVICES A18+ monthly hours of usage Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved CONSISTENT TIME SPENT WITH RADIO VS. OTHER/Online Radio Past Week* Source: The Infinite Dial 2015 – Edison Research / Triton Digital *Online Radio defined as AM/FM Streams & Internet –Only Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved RADIO VS. OTHER AUDIO OPTIONS HEAVY PANDORA USERS /


© 2014 Merkle. All Rights Reserved. Confidential The Economics of Digital Advertising March 17, 2016 Jeff Gottlieb Associate Manager, Media Services.

retweets, etc. 22 © 2014 Merkle. All Rights Reserved. Confidential The Future of Digital Advertising – Mobile, Mobile, Mobile 23 »Main areas of growth ‣ Paid Social (Facebook, Twitter, Instagram!) ‣ Native advertising ‣ Mobile video »Main area of divestment ‣ Traditional banner ads © 2014 Merkle/ content better than browsing 24 © 2014 Merkle. All Rights Reserved. Confidential The Future of Digital Advertising – Where Are We Headed »While desktop still plays a major role in the industry, mobile and paid social/


Eyeblaster Advertising Campaign Manager. Eyeblaster Overview Global Leader in Digital Marketing Solutions  Eyeblaster is a global provider of digital.

150 employees worldwide – 50 dedicated to product research and development  Leading in international markets – 16 offices in 13 countries Eyeblaster Overview Global Leader in Digital Marketing Solutions  A pioneer in proving the branding value of online advertising  Platform serves billions of ad impressions per month  More than 20,000 campaigns for premium brands have run on the platform  The first rich media/


ACCOUNT PLANNING AD 3116 A.Kwanta Sirivajjanangkul Albert Laurence School of Communication Arts Department of Advertising 2016.

of Planners  Account Planner: The Voice of Consumer  Media Planner: Figure out the best possible touchpoints  User Experience Planner: Figure out the best possible digital touchpoints V JOB DESCRIPTIONS & RESPONSIBILITIES OF ACCOUNT PLANNER Working with Ogilvy& Mather Advertising: Jr. Planner Position Title: Junior Planner Reports To: Senior Planner Responsibilities  Development of brand strategies, writing creative briefs, guiding development and presentation of the/


Digital Marketing Discussion 31 October, 2012. Digital Marketing Task Force Contributors, Resources Carl Cargill, Adobe John Carney, Cable Labs David.

of the Open Web Platform for Marketers. Share expertise with new communities Identify gaps in the OWP for Marketers to increase adoption Digital Marketing “Digital Marketing is the use of digital sources based on electronic signal like Internet, digital display advertising and other digital media such as television, radio, and mobile phones in the promotion of brands and products to consumers.” http://en.wikipedia.org/wiki/


Digital Media Expo, Victoria, Texas May 30, 2013 The Exploding Digital Marketing Scene.

. For questions or clarification on slides, contact Abby Sineni at abby@borrellassociates.com.abby@borrellassociates.com So Why Are You Here? Agenda  What’s Advertising?  Media Trends  The Rise of Digital Services  Drilldown on Victora  Q&A Advertising www.borrellassociates.com Reach Frequency Two words to know www.borrellassociates.com Branding Lead-Generation Two (more) words to know www.borrellassociates.com Brands speak/


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