Ppt on brand marketing strategy

OCR Cambridge TEC - Level 3 Certificate/Diploma Business LO1 - Know the role of Marketing in Organisations.

policies like the Ansoff Matrix and Life cycle, when a new product is introduced to the market. Research is everything, knowing the customer base, the product position in the market, the pricing strategy, the methods of promotion that are likely to work, branding an image before release, using penetration strategies etc. Even with this knowledge, overlooking one part can be damaging to product releases. ◦ Barcode/


Marketing for Managers Rubina D’Mello. Contents Marketing an Its Applications Marketing planning and Organisation Understanding Consumers Product Management.

, Ethnicity) Psycographic (Activities, Interests, Opinions, Personality, Values.) Behaviour (Benefits sort, Usage level, Brand Loyalty, User Status.) Behavioral Segmentation Simplifiers Surfers Connectors Bargainers Routiners Targetting Four different approaches 1) Mass Marketing. 2) Multi segment Marketing. 3) Niche Marketing. 4) Micro Marketing. Differentiation and Positioning Strategies Differentiation Product. Service. Personnel. Channel. Image. Positioning Technology. Benefit. User Category. Competitor/


9.1 CHAPTER 9: MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET Kevin Lane Keller Tuck School of Business Dartmouth College.

but also increases costs 11.74 Depth of a Branding Strategy The number and nature of different brands marketed in the product class sold by a firm The number and nature of different brands marketed in the product class sold by a firm Referred to as brand portfolio Referred to as brand portfolio The reason is to pursue different market segments, different channels of distribution, or different geographic boundaries/


1. Imperatives for Market-Driven Strategy 2. Markets and Competitive Space 3. Strategic Market Segmentation 4. Strategic Customer Relationship Management.

Direct Marketing Strategies 14. Designing Market-Driven Organizations 15. Marketing Strategy Implementation And Control Strategic Marketing Chapter 9 Strategic Brand Management McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. 9-3 STRATEGIC BRAND MANAGEMENT  Strategic Brand Management  Strategic Brand Analysis  Brand Equity Measurement and Management  Brand Identity Strategy  Managing Brand Strategy  Managing the Brand Portfolio  Brand Leveraging Strategy 9/


5.1 CHAPTER 5: DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College.

the blurring of industry boundaries) Industry convergence (through the blurring of industry boundaries) 5.4 Implications for the Practice of Brand Management They have a number of implications for the practice of brand management. Marketers are increasingly abandoning the mass-market strategies that built brand powerhouses in the 1950s, 1960s, and 1970s to implement new approaches. They have a number of implications for the practice of/


دانشگاه گیلان 1 E-Commerce Strategy Part II Source: E-Commerce Formulation of Strategy, Robert T. Plant, Prentice Hall, 2000 پردیس بین الملل Mahmoud Moradi,

in the e-marketspace? 45 These four areas form the basis for the creation of a unified strategy: 1. Technology 2. Brand 3. Market 4. Service Three other success factors need to be in place: 1. Strong corporate leadership at / B2C, and so on No matter the size and type of the enterprises: EC Strategy - پردیس بین الملل دانشگاه گیلان 51 Four positional factors Technology Service Market Brand Three bonding factors Leadership Infrastructure Organizational Learning The framework is valid for any enterprises in /


HETBAHN Case Technology Management and Strategy. HETBAHN Case Presented by Kihoon Kim, Toikye Cho, Younghwan Jeon.

Analysis Technological Development Human Resource Management Firm Infrastructure Procurement Inbound Logistics Operations Outbound Logistics Marketing & Sales Service advantage competitve Support Activities Primary Activities  Technological development - The “Aseptic packaging” technology made the product delicious Marketing & Sales - The active marketing strategy increased the sales and raised the brand image Primary activities  Procurement -The self rice-polishing facility of CJ improved the quality/


Copyright  2008 McGraw-Hill Australia Pty Ltd PPTs t/a Marketing: The Core by Kerin et al Slides prepared by Andrew Hughes, Australian National University.

National University CHAPTER 10 Managing Products, Services and Brands 10 - 1 Copyright  2008 McGraw-Hill Australia Pty Ltd PPTs t/a Marketing: The Core by Kerin et al Slides prepared by Andrew Hughes, Australian National University After reading this chapter you should be able to: Explain the product life-cycle concept and relate a marketing strategy to each stage. Recognise the difference in product/


Copyright © 2003 by South-Western. All Rights Reserved. Define product and list the elements of a product strategy Define product and list the elements.

. All Rights Reserved. The Product Life Cycle Sales climb quickly Firm usually begins to realize profits due to higher sales volume Marketing efforts continue to focus on establishing the product in the market and building brand awareness Later in the growth stage, the strategy shifts to building loyalty Additional spending on product adaptation, promotion and distribution, along with lower prices may be necessary Introduction/


Branding Elements and Strategies Chapter 31 Branding, Packaging, and Labeling Section 31.1 Branding Elements and Strategies Section 31.2 Packaging and.

the nature, scope, and importance of branding in product planning Identify the various branding elements List three different types of brands Explain how branding strategies are used to meet sales and company goals Key Terms brand brand name trade name brand mark trade character trademark national brands private distributor brands generic brands brand extension brand licensing mixed brand co-branding Marketing Essentials Chapter 31, Section 31.1 Branding Elements and Strategies Study Organizer In a chart/


BRAND SOUTH AFRICA ANNUAL PERFORMANCE PLAN/ BUSINESS PLAN 2015/16 FINAL JANUARY 2015.

Africa seasons media program Co-host report dissemination on BRICS or FOCAC with Chinese think Tanks 32 Germany 2.STRATEGY: Brand Marketing & Reputation Management/1: OUTCOME: CREATE AND OCHESTRATE MESSAGES THAT POSITIVELY TELL THE SOUTH AFRICAN STORY No.Key / fruit exports from SA on the occasion of FRUIT LOGISTICA, February 2015 in Berlin 4 600 35 GERMANY STRATEGY: BRAND MARKETING AND REPUTATION OUTCOME: CREATE AMD ORCHESTRATE MESSAGES THAT POSITIVELY TELL THE SOUTH AFRICAN STORY WITH EMPHASIS ON NDP/


MBA Marketing Seminar [Dr. Carter; MKTG.600] COMBINED SET OF 2nd PHASE “MARKETING PERFORMANCE” TEXT CONCEPT SLIDES.

” TEXT CONCEPT SLIDES Chapter 6: Developing Product and Brand Strategy The Marketing Plan Handbook: 3rd ed. Marian Burk Wood 6-1 Introduction Product strategy is critical to the success of the overall marketing strategy. Value is captured in two key areas:  Product Strategy Existing and proposed products.  Branding Value enhancement through awareness and image. 6-2 Product Strategy Product value is derived from  Features, and  Benefits received Products can/


Marketing Planning & Problem Solving [Dr. Carter; MKTG.490] COMBINED SET OF 2 nd section MARKETING PLANNING TEXT SLIDES.

, and  Support the mission, direction, goals and objectives. 5-25 The Strategy Pyramid 5-26 Chapter 6: Developing Product and Brand Strategy The Marketing Plan Handbook: 3rd ed. Marian Burk Wood 6-1 Introduction Product strategy is critical to the success of the overall marketing strategy. Value is captured in two key areas:  Product Strategy Existing and proposed products.  Branding Value enhancement through awareness and image. 6-2 Product/


Chapter 8 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Eight Products, Services, and Brands: Building Customer.

include distinctive features Delivery can include more able and reliable customer contact people, environment, or process Image can include symbols and branding Marketing Strategies for Service Firms Chapter 8 - slide 83 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Services Marketing Managing service quality provides a competitive advantage by delivering consistently higher quality than its competitors Service quality always varies depending on interactions/


5.1 DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY.

the blurring of industry boundaries) Industry convergence (through the blurring of industry boundaries) 5.4 Implications for the Practice of Brand Management They have a number of implications for the practice of brand management. Marketers are increasingly abandoning the mass-market strategies that built brand powerhouses in the 1950s, 1960s, and 1970s to implement new approaches. They have a number of implications for the practice of/


MARKETING MANAGEMENT”.. Contents Marketing and Its Applications Marketing planning and Organisation Understanding Consumers Product Management Pricing.

, Ethnicity) Psycographic (Activities, Interests, Opinions, Personality, Values.) Behaviour (Benefits sort, Usage level, Brand Loyalty, User Status.) Behavioral Segmentation Simplifiers Surfers Connectors Bargainers Routiners Targetting Four different approaches 1) Mass Marketing. 2) Multi segment Marketing. 3) Niche Marketing. 4) Micro Marketing. Differentiation and Positioning Strategies Differentiation Product. Service. Personnel. Channel. Image. Positioning Technology. Benefit. User Category. Competitor/


Tom Peters’ EXCELLENCE ! “THE WORKS” 1966-2015 Chapter NINE NINE VALUE-ADDED STRATEGIES 30 November 2015 (10+ years of presentation slides at tompeters.com)

is my book— deserves a “room of its own.” So there it is: (FULL-BLOWN) VALUE-ADDED STRATEGY #3. #3: Social Business 9.3.1 Social Business/ Customer Engagement/ Customer Control/ “Brand Ambassadors”/ “Brand Assassins”/ Social Epidemiologists/ Etc./Etc. … “Customer engagement is moving from relatively isolated market transactions to deeply connected and sustained social relationships. This basic change in how we do business will/


Topic eight PRODUCT DECISIONS 1. Product, Services, and Branding Strategy What Is a Product? Levels of products Product Decisions Branding Strategy New.

is also easy to bargain with resellers. 30 8.7.1 Brand equity The key asset of brand equity is the customer equity: the value of the customer relationships that the brand creates. A powerful brand creates a profitable set of loyal customers. 31 8.7.2 brand strategy decisions 32 Branding Strategy: Building Strong Brands Marketers can position their brands at any of the 3 levels. Product attributes (lowest level/


Tom Peters’ EXCELLENCE ! “ THE WORKS” A Half-Century’s Reflections/1966-2016 Chapter ELEVEN: NINE VALUE-ADDED STRATEGIES STRATEGIES 01 January 2016 (10+

my book— deserves a “room of its own.” So there it is: (FULL-BLOWN) VALUE-ADDED STRATEGY #3. #3: Social Business 11.3.1 Social Business/ Customer Engagement/ Customer Control/ “Brand Ambassadors”/ “Brand Assassins”/ Social Epidemiologists/ Etc./Etc. … 20Y/5M “Customer engagement is moving from relatively isolated market transactions to deeply connected and sustained social relationships. This basic change in how we do business/


Why Pure Consulting Group? Our Capabilities Jan 2016 Crafting strategies & translating them into results.

partnered with key organizations in Saudi Arabia to deliver sustainable results. Branding, Marketing Strategy, & Operation Manual Development Business Transformation advisory & operational support Branding Strategy Branding, Marketing Strategy, and Launch Marking Plan CSR Program development & Implementation New Business Establishment Including New Factory Setup Launch strategy development & Marketing Implementation Support New Investment Opportunity Assessment Complete Business Transformation & Advisory/


Marketing for Managers Rubina D’Mello. Contents Marketing an Its Applications Marketing planning and Organisation Understanding Consumers Product Management.

, Ethnicity) Psycographic (Activities, Interests, Opinions, Personality, Values.) Behaviour (Benefits sort, Usage level, Brand Loyalty, User Status.) Behavioral Segmentation Simplifiers Surfers Connectors Bargainers Routiners Targetting Four different approaches 1) Mass Marketing. 2) Multi segment Marketing. 3) Niche Marketing. 4) Micro Marketing. Differentiation and Positioning Strategies Differentiation Product. Service. Personnel. Channel. Image. Positioning Technology. Benefit. User Category. Competitor/


Buyer Behavior Professor S.J. Grant Spring 2011 BUYER BEHAVIOR, MARKETING 3250.

route of travel. 21% of buyers Price Shoppers: Generally arent loyal to either a brand or a particular station, and rarely buy the premium line... frequently on tight budgets... efforts to woo them have been the basis of marketing strategies for years. 20% of buyers ® Mobil Oil Company Market Segmentation Example 180 Segmentation Schemes Once the benefits underlying segments are understood, organizing segments according/


The Marketing Concepts and Process Lecture 1 18 Nov. 2011.

- 93 Objectives Know how companies identify attractive market segments and how they choose a target marketing strategy. Know how companies identify attractive market segments and how they choose a target marketing strategy. Comprehend how companies position their products for maximum competitive advantage. Comprehend how companies position their products for maximum competitive advantage. 8 - 94 Sells multiple brands within the same product category for a variety of products/


Session 6 & 7 Market Driven Program Development (Part 1) group3.

Building the Product/Brand Over Time  Product Line Strategies  Product/Brand Portfolio Strategies 21 Strategies for Improving Product Performance Product mix strategy Product line Strategy Add new product(s) Cost reduction Product improvement Alter marketing strategy Eliminate specific product(s) Delete product line(s) Change product line priorities Add new product line(s) 22 Strategies for Brand Strength  Brand-Building Strategies –Developing the brand identification strategy –Coordinate identity across/


Chapter 8 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Eight Products, Services, and Brands: Building Customer.

include distinctive features Delivery can include more able and reliable customer contact people, environment, or process Image can include symbols and branding Marketing Strategies for Service Firms Chapter 8 - slide 75 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Services Marketing Managing service quality provides a competitive advantage by delivering consistently higher quality than its competitors Service quality always varies depending on interactions/


Ashesi University COURSE TITLE : STRATEGIC BRAND MANAGEMENT SEMESTER 2 : SPRING 2016 MODULE 5: How do you design marketing programmes to Build Brand Equity.

convergence (through the blurring of industry boundaries) 5.4 Implications for the Practice of Brand Management They have a number of implications for the practice of brand management. Marketers are increasingly abandoning the mass-market strategies that built brand powerhouses in the 1950s, 1960s, and 1970s to implement new approaches. Even marketers in staid, traditional industries are rethinking their practices and not doing business as usual. 5/


Product, Services, and Branding Strategy A Global Perspective 8 Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau Hon-Ming.

, and image of the service. Offer can include distinctive features. Delivery can include more able and reliable customer contact people, environment, or process. Image can include symbols and branding. 8-69 Services Marketing Marketing Strategies for Service Firms Managing service quality provides a competitive advantage by delivering consistently higher quality than its competitors. Service quality always varies depending on interactions between employees and customers/


Marketing and Physician Communications Shawndra Simpson, RN, MPA, HSA.

focuses on surgeons in that specific segment. Marketing Strategy vs Marketing Plan Marketing StrategyMarketing Plan→Implementation = Marketing StrategyMarketing Plan→Implementation =Success Marketing StrategyMarketing Plan Main Principles of Marketing Plan 1. Assess proven strategies and lessons learned from the experience of others. 2. Shape marketing strategies into a plan: Branding strategies Internal marketing strategies External marketing strategies 3. Design effective implementation process. A/


Ashesi University COURSE TITLE : STRATEGIC BRAND MANAGEMENT SEMESTER : SPRONG 2016 MODULE 9: Designing and Implementing a Branding Strategy I: Brand Architecture,

11.14 Depth of a Branding Strategy The number and nature of different brands marketed in the product class sold by a firm Referred to as brand portfolio The reason is to pursue different market segments, different channels of distribution, or different geographic boundaries Maximize market coverage and minimize brand overlap 11.15 Ford Brand Portfolio 11.16 Designing a Brand Portfolio Basic principles: – Maximize market coverage so that no potential/


1 Richard Wright – Marketing Strategy Brand Communications Proprietary & Confidential Contents Sales Process Qualifying Leads Sales Conversion Metrics.

–Sub Brand –Sub Brand II –Sub Brand III –Sub Brand IV –Sub Brand V Brand-1 Brand-2 Brand-3 Brand-4 Brand-5 12 Richard Wright – Marketing Strategy Proprietary & Confidential Product Description Brand-1 Solutions –Trading Solutions –Brand-1 for Institutional Clients –Brand-1 for Retail Clients Applications –Brand Trading System –Brand Research an Analytics –Brand Customer Support –Other Services www.Brand-1.com Brand-1 | Brand-2 | Brand-3 | Brand-4 | Brand-5 Parent Brand 13 Richard Wright – Marketing Strategy/


CHAPTER 5 Product and Service Strategy and Brand Management.

since the same name is used Slide 1-46© 2013 Pearson Education, Inc. publishing as Prentice Hall Family Branding Slide 1-47© 2013 Pearson Education, Inc. publishing as Prentice Hall BRAND EQUITY AND BRAND MANAGEMENT  Is a useful strategy when each brand is intended for a different market segment or uniquely positioned in the marketplace  Often arises from company acquisitions  Increases promotional costs since consumers and/


Product, Services, and Branding Strategy A Global Perspective 8 Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau Hon-Ming.

the service. Offer can include distinctive features. Delivery can include more able and reliable customer contact people, environment, or process. Image can include symbols and branding. 8-63Copyright © 2009 Pearson Education South Asia Pte Ltd Services Marketing Marketing Strategies for Service Firms Managing service quality provides a competitive advantage by delivering consistently higher quality than its competitors. Service quality always varies depending on interactions/


Product Strategies, Product Modification, Brand Management and Brand Equity Session 4 By: - Neeraj Gupta.

arise from the "added value" endowed to a product as a result of past marketing activity for the brand. This value can be created for a brand in many different ways. Brand equity provides a common denominator for interpreting marketing strategies and assessing the value of a brand. Brand Equity Brand adds value for both customer and marketer Value for Customer: -  It helps customer in information processing. Reduces chaos.  A/


Wafer Warfare A project aimed at understanding the Indian Wafer Snacks Market with special emphasis on Market Size, Market Structure, Competitors and their.

, similar to Bingo and Haldiram.  Recently, however Fritolay launched a Rs.3 SKU for it’s Kurkure brand in a bid to compete more aggressively. Marketing Strategy of Frito-Lay Promotional strategy  Realizing the direct threat posed by Bingo to its market share, Fritolay revamped its’ branding strategy for all leading brands.  For Lays, the company signed on ambassadors Saif Ali Khan & MS Dhoni. Indianized versions of Lays/


INTERNATIONAL MARKETING Krista Duniach Université d’Angers

design: build strong brands Pricing: create real value Distribution: manage demand and supply chains Promotion: communicate VP CRM and CEM: build strong relationships with chosen customers Partner relationship management: build strong relationships with marketing partners Create satisfied loyal customers Capture customer lifetime value Increase share of market and share of customer Marketing technologyGlobal marketsEthical and social responsibility Corporate strategy vs. marketing strategy SBUSBU SBU Core/


1.Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitors brand. What strategy would.

1.Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitors brand. What strategy would be most appropriate to use in this situation? A.Take the product off the market B.Do nothing; fluctuations in sales are common C.Modify the product to renew customer interest D.Triple the advertising budget for the product/


Value-based marketing strategy

choices and targets Strategic thinking and thinking strategically New marketing meets old marketing Organization and processes for change Customer value strategy and positioning Implementation process and internal marketing Value-based marketing strategy Strategic relationships and networks Agenda Value as the driver of business and marketing strategy Transactional marketing and selling Brand marketing Relationship marketing Value-driven strategy The search for customer value Value as the driver of business/


Guriqbal Singh Jaiya Director, SMEs Division

low-cost provider of a product with good-to-excellent product attributes, then use cost advantage to under price comparable brands Objectives Focus / Niche Strategies Involve concentrated attention on a narrow piece of the total market Serve niche buyers better than rivals Choose a market niche where buyers have distinctive preferences, special requirements, or unique needs Develop unique capabilities to serve needs of target/


Corporate Image, Product Positioning and Brand Equity: The Successful Use of Trademarks and Industrial Designs WIPO ASIAN REGIONAL SEMINAR Guriqbal Singh.

) within the country or abroad Defining the scope of what is licensed (segmentation of the market; territorial or online, range of products, services) Management of Brands Brand core development Brand positioning Brand differentiation Brand penetration via the marketing mix Brand stretching Brand strategy/brand architecture Brand transfer Brand globalization Trade marketing International Treaties Paris Convention Nice Classification (Goods and Services) Vienna Classification (Figurative Elements) Trademark/


Unit 4 – Marketing Applications

like the Lakers and Real Madrid who enjoy the highest follower counts on Twitter) and offers five key steps for marketing a brand and interact with fans Copyright © 2010 by Sports Career Consulting, LLC Social Media Marketing UNIT 4 Marketing Applications Digital Marketing Strategies Social Media Marketing 1. When in Doubt, Tweet 2. Respect the Fan 3. Use the Resources You Have 4. Follow Back and Listen/


1 Product Strategies for the Asia Pacific Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore.

following promises Value-marketing strategy means delivering real product performance based on the following promises Quality strategy Quality strategy Customer-service Customer-service Time-based Time-based Example: Example: Dell cuts the duration from order to delivery of most of its products to the minimum Dell cuts the duration from order to delivery of most of its products to the minimum 28 Brands A rose/


Description of investment strategies used in Trader

TWS Strategies on international markets Index strategies (Europe, USA, Asia) «Top pics» strategies ETF strategies FOREX strategies Socially responsible investing (SRI) strategies TWS Strategies on international markets Asian shares Value / Light (MSCI All Country Asia ex Japan Index ) Index strategy / Internet, Internet data center (IDC), Internet protocol television (IPTV) and other services under the brand names of olleh Internet and olleh TV. Its Data service provides leased lines for data communications/


International Brand Management Week 2. 2 Week 2 Objectives Conditions for Successful Branding Why Leading Brands Are Successful Marketing Strategy Alternatives.

is changed) Non-recognition (meaningless – low-cost product) Recognition (helpful if “nothing” brands are on market) Preference (usually preferred over others) Insistence (customers will search for brand) 9 Marketing Strategy #1 Multi-Domestic – Assumes all markets are culturally different – Therefore company must adapt marketing programs to accommodate the differences 10 Marketing Strategy #2 Global Marketing Strategy – Assumes similarities as well as differences – Standardizes where there are similarities/


Part IV. Theory of competition policy

similar products and promoting trademarks through intensive advertising result in high barriers to entry into the RTE cereal market’. © Cambridge University Press 2009 32 32 © Cambridge University Press 2009 Chapter 16 – Strategies affecting demand variables Brand proliferation (cont’d) Modified model Implicit assumption in previous model: exit from the industry is sufficiently costly. Suppose that between stages 2 and 3, both firms have/


Electronic Commerce Ninth Edition Chapter 4 Marketing on the Web.

positioning and domain name selection Electronic Commerce, Ninth Edition4 4 Web Marketing Strategies Marketing mix –Element combination to achieve goals Selling and promoting products and services Marketing strategyMarketing mix with elements defined Four Ps of marketing –Product Physical item or service sold Brand: customers’ product perception Electronic Commerce, Ninth Edition5 5 Web Marketing Strategies (cont’d.) Four Ps of marketing (cont’d.) –Price Amount customer pays for product Customer value/


Promotional Mix Strategies Promotional Mix Strategies Push versus Pull and More.

consumer and retailer interest. Step up to the challenge of real, brand building value, the kind that sparks genuine consumer and retailer interest. Contribute to marketing goals. Contribute to marketing goals. More Events and Product Licensing More Events and Product Licensing Influences Push Strategy calls for using the sales force and trade promotion. Push Strategy calls for using the sales force and trade promotion. Pull/


BrandAmplitude®, LLC All Rights Reserved 2008 Everything you need to define a brand in one place Updated 5.10.08.

®, LLC All Rights Reserved 2008 4 Brand Strategy and Marketing Strategy Brand Strategy is separate from the marketing mix. It guides and inform decisions about product strategy, placement, promotion and pricing. I. Corporate Objectives & Brand Portfolio II. Marketing Objectives III. Brand Strategy Communications Strategy Product and Pricing Strategy Channel and Distribution Strategy IV. Marketing Execution & Monitoring Strategic Marketing Process Brand strategy is an integral part of the overall/


©2004 OpenTTO.org Slide 1 OpenTTO.org - DILIGENT Phase 7 – Sales Pricing & Branding SPB Objective SIPOC Process Sales Strategies.

skills are aligned with the delivery of 7.1, 7.2, 7.3 7.6Complete and review Confidence Index for SPB. Sales Strategy Pricing Model Branding Plan 8.O TRP Business Lead Marketing Production Team Determine the optimum sales, pricing and branding models, and the team and resources needed to execute. Process Supplier Input Output Customer Overview 6.0 PMR7.0 SPB8.0 TRP/


MARKETING CONCEPTS LESSON 1

encompass multiniches, or the original niche may grow in market size until it is a huge market share product. 4.1.5. There are economies of scale. The brand should provide economies of scale to justify expenditures for administration and advertising 5. NEW PRODUCT DEVELOPMENT 5.1. Product life cycle. 5.2. New product development strategy 5.3. New product development process 5. NEW/


International Marketing

advantage. Product portfolio analysis Is based on growth rates and market share positions. Is used to analyze: Business entities, product lines, or individual products. Market, product, and business interlinkages. Management of the Product and Brand Portfolio Advantages of product portfolio approach A global view of competitive structures. A guide for formulation of global marketing strategy based on allocation of scarce resources. A guide for formulation/


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