Marketing mix ppt on nokia phones

網路行銷 楊子青 D-1 [D] Segmentation, Targeting, and Positioning (STP) Strategies 參考資料: Judy Strauss, Adel I. El-Ansary, and Raymond Frost, E-Marketing, Prentice.

楊子青 D-16 2.1 Four Targeting Strategies (1) Mass marketing ( 大量行銷 ) Undifferentiated targeting ( 無差異化行銷 ) Offers one marketing mix for the entire market. (2) Multi-segment marketing ( 區隔化行銷 ) Selects two or more segments and designs marketing mix strategies specifically for each. 市場行銷組合 市場區隔一行銷組合一 市場區隔二行銷組合二 市場區隔三行銷組合三 網路行銷 楊子青 D-17 Four Targeting Strategies (3) Niche marketing ( 利基行銷 ) Selects one segment and develops one or more marketing mixs to meet the needs of that segment. (4) Individualized targeting/


Principles of marketing. Creating and capturing value Marketing is managing profitable customer relationships The aim of marketing is to create value.

that we make every customer in every restaurant smile.“ Nokia: Connecting People Integrated Marketing Plan Marketers develop integrated marketing program that will actually deliver the intended value to target customers. The marketing program builds customer relationship by transforming the marketing strategy into action. It consists of firms marketing mix, the set of marketing tools the uses to implement its marketing strategy. Marketing mix 4 Ps, product, price, place & promotion (assignment on Air/


Buyer Behavior Professor S.J. Grant Spring 2011 BUYER BEHAVIOR, MARKETING 3250.

2 MICROSOFT 3 IBM 4 GE 5 INTEL 6 DISNEY 7 McDONALD’s 8 NOKIA 9 TOYOTA 10 MARLBORO BRAND VALUE ($billions) 67.4 61.4 53.8 44/product is difficult, prone to failure 172 Market Segmentation Market segmentation allows firms to: Take into account consumers’ diverse needs and differing behaviors (heterogeneity) Design marketing mix to be more closely matched with consumer / much you would enjoy a cold beer. A friend gets up to make a phone call and offers to bring back a beer from the only nearby place where beer/


Mypeepal Technologies New Abode.VAS. Table of Content Company Mission, Vision & Promise Opportunity & Market Size Our Thought Process Key Strengths Product.

7/06/2016 New Abode. VAS MyPeepal Tech Top five markets by share of global smart phone sales Smartphone is the future of world market Future is India, Brazil, U.K. & China Future/Java Store 7/06/2016 New Abode. VAS MyPeepal Tech Download Summary - Google Store & Nokia Launched in September 2013 2014. 38 Apps uploaded Launched in January 2014. 38 Apps uploaded/ Date Courier – Track & book Blog Slam book Oneline r book Weight the App Mix and match (put the photo of your loved ones in the song Indian Store Mind/


MobiHealth Marketing Plan Powerpoint Templates.

Pricing, Low standard of living Every LHW does not have mobile phone Marketing Strategy Marketing Mix Product Price Mobile phone application, MobiHealth First Aid Guide Communication channel Regionally districted messages from /Nokia Two locals from Pakistan (Muhammad Ijaz Khan and Syed Abdul Basit) who are now living here in Finland. They have given us a lot of insight concerning current situation in Pakistan and what different aspects we have to consider when developing an application for Pakistani market/


網路行銷 楊子青 1 Segmentation, Targeting, and Positioning (STP) Strategies 參考資料: Judy Strauss, Adel I. El-Ansary, and Raymond Frost, E-Marketing, Prentice Hall,

(1) Mass marketing ( 大量行銷 ) Undifferentiated targeting ( 無差異化行銷 ) Offers one marketing mix for the entire market. 市場行銷組合 網路行銷 楊子青 16 Four Targeting Strategies (2) Multi-segment marketing ( 區隔化行銷 ) Selects two or more segments and designs marketing mix strategies specifically for /cell phone”), High-tech image (“our cell phones handle e-mail”), Benefits (“fits in your pocket”), User categories (“best cell phone for college students”), Comparison with competitors (“our phone is less expensive than the Nokia”),/


網路行銷 楊子青 D-1 Segmentation, Targeting, and Positioning (STP) Strategies 參考資料: Judy Strauss, Adel I. El-Ansary, and Raymond Frost, E-Marketing, Prentice.

(1) Mass marketing ( 大量行銷 ) Undifferentiated targeting ( 無差異化行銷 ) Offers one marketing mix for the entire market. 市場行銷組合 網路行銷 楊子青 D-26 Four Targeting Strategies (2) Multi-segment marketing ( 區隔化行銷 ) Selects two or more segments and designs marketing mix strategies specifically for each/phone”), High-tech image (“our cell phones handle e-mail”), Benefits (“fits in your pocket”), User categories (“best cell phone for college students”), Comparison with competitors (“our phone is less expensive than the Nokia/


 Copyright by Debra L. Zahay 2002 Acquiring and Retaining Customers and Branding using Marketing Technology Debra Zahay Assistant Professor of Marketing.

engage current Nokia cell phone customers who gave their permission eNewsletter to encourage interaction with the product user tips order accessories  Copyright by Debra L. Zahay 2002 OTHER ONLINE TECHNIQUES Affiliate Programs Portal Deals Viral Marketing www.ideavirus.com Inexpensive Expensive Hard To Execute  Copyright by Debra L. Zahay 2002 So, What’s Next? Get ready for the next generation of email marketing! 1st/


Marketing Management. Needs, Wants & Demands Needs are the basic human requirements. People need food, air, water, clothing and shelter to survive. People.

consumers and society? Example: selling ‘ammonia free’ hair dye. Marketers should understand ethical, environmental, legal and social context of marketing activities. Many consumers do not know what they want in a product. Consumers did not know much about cellular phones when they were first introduced. Nokia and Ericsson fought to shape consumer perceptions of cellular phones. Consumers were in a learning mode and companies forged/


Consumer Costs and benefits Organization Individua

market coverage Market Specialisation P2 P3 M=Market and P= Product Targeting Strategy Segment 1 MARKETING MIX Segment 2 Concentrated strategy/marketing Segment 3 Segment 1 MARKETING MIX 1 Segment 2 MARKETING MIX 2 MARKETING MIX 3 Segment 3 Differentiated strategy/marketing Whole market MARKETING MIX Undifferentiated strategy/marketing/ Pajero Toyota Camri Nokia Motorola Samsung LG /marketing- especially online buying – is interactive and immediate. Customers can often interact with the sellers by phone/


Hilkka Jankkila, Principal Lecturer, ROVANIEMI POLYTECHNIC, School of Forestry and Rural Industries  Lectures = basic concepts and processes of –Marketing.

> consumer product with unique characteristics or brand identifications ( specific brands and types of cars, cameras, phones, clothes, wines ) MARKETING -Jankkila 2004 - PRODUCT/SERVICE CLASSIFICATIONS UNSOUGHT PRODUCT > consumer product that the consumer either does nor/ function in similar manner, sold to same customer group, marketed through same types of outlets, given price ranges ”Nike athletic apparel” Nokia telecommunication products ” PRODUCT MIX – PRODUCT ASSORTIMENT = Set of all product lines and /


1 Exhibit 3-1 3-3 Marketing Strategy Planning Process Customers Company Competitors S. W. O. T. Segmentation & Targeting Differentiation & Positioning.

all products. Can be expensive and time consuming, but better than making major marketing mistake. Product and program introduced in more realistic market setting. Not needed for all products. Can be expensive and time consuming, but better than making major marketing mistake. 43 Test Marketing Nokia test-marketed its new N-Gage cell phone/mobile game player extensively before introducing it worldwide. 44 Commercialization Must decide on/


Internal notes Prepared for 3, 12 July 2012. Internal: Why Recommerce? 2  Huge market. Consider this: if HALF of new devices sold involved a buyback.

draft) 5  What the mix and typical value of handsets is in the market  How long they are kept  What people do with them when they upgrade  What the market structure is in terms of/with a 38% market share  We already have a big presence in [country X] where we currently repair and refurbish more than X million phones per year  /Customer details Name: Mr A Smith Tel: 07987454777 Current package: Toucan Current handset: Nokia Lumia Time till upgrade: 2 months Extra 10% for all returning customers! Portal /


Company and Marketing Strategy:

We are a chemical-processing firm” Mission statements should be market oriented and define in terms of satisfying basic customer needs. Nokia “Sell mobile phones” “ Connect people” Mission statement should be meaningful and specific/ Actually differentiating the market offering to create superior customer value. GrameenPhone Djuice For teenagers Village Phone For village women Akota For small entrepreneur Developing an Integrated Marketing Mix The set of controllable tactical marketing tools- products, price/


The Global Marketplace 10b. 10b-2 Professor Takada ROAD MAP: Previewing the Concepts How does the global marketing environment affect a company’s international.

and adaptation. 10b-27 Professor Takada Marketing Mix Adaptation In India, McDonald’s serves chicken, fish, and vegetable burgers, and the Maharaja Mac—two all-mutton patties, special sauce, lettuce, cheese, pickles, onions, on a sesame-seed bun. 10b-28 Professor Takada Five Global Product and Promotion Strategies Kellogg cereals, Gillette razors, IBM PC, Heineken beer, Nokia cellular phone, Hyatt Hotels, L’Oreal 10b/


MRS. SAIRA SAJAD Designing a Customer-Driven Marketing Strategy and Target Marketing.

in different business markets. Operating variables Business markets can be segmented on the basis of Technology, usage status and customer (business) capabilities. For Example; Computers, mobile phones and electronics are / 1 Segment 2 Segment 3 Company Marketing Mix 1 Company Marketing Mix 1 Company Marketing Mix 2 Company Marketing Mix 2 Company Marketing Mix 3 Company Marketing Mix 3 B. Differentiated Marketing Concentrated (Niche marketing) A third market coverage strategy is specially appealing when /


Nairobi May 2010 Pikay Richardson, PhD, Manchester Business School University of Manchester Strategic Marketing Models For Reaching The Base of The Pyramid.

the development of partners strategic objectives Copyright © 2008 The World Bank – International Finance Corporation Succeeding in the BOP Market: The Marketing Mix Product - technology-based - simple, but good quality - packaging (sachets, mini-key soap) - branding (Nokia phone) Copyright © 2008 The World Bank – International Finance Corporation Marketing Mix in the BOP Market Price – economies of scale – Low-cost – affordable Copyright © 2008 The World Bank – International Finance Corporation Promotion/


Global Marketing: Standardization or Adaptation?

to meet global objectives.” Steps before entering a market Assessment of the economic, political, legal & cultural environment Selection of appropriate markets Market entry strategy Marketing Mix Global Marketing Strategy Standardization or Adaptation? Global Village Globalization implies / McLaks in Norway Nokia offers an anti-dust keypad for its phones that was made specifically for India Proctor & Gamble offers Ariel detergent in small sachets that are affordable in the Nigerian market PepsiCo’s most /


Integrated Marketing Communications

Marketers use advertising to: create brand image strike a responsive chord with consumers when differentiation using other elements of the marketing mix/. Intel $31.1 6. Nokia $29.4 7. Disney $28/marketing efforts are easier to assess than other forms of promotion Disadvantages of Direct Marketing consumers and businesses bombarded with unsolicited mail and phone calls which makes them less receptive to direct-marketing direct marketing has image problems problems with clutter Relationship Marketing Marketing/


Promotion mix and Market Research Week-10 Lecture Hour 10/15/2015Dr. Yuvaraj 1.

or higher than off-line  Delivery charges  Promotion  Internet only or include traditional  Marketing communications mix decisions  Affiliate marketing  Place  In-house or outsource distribution logistics The On-Line 4Ps 10/15/2015Dr. Yuvaraj/market research, e.g:  Research into UK mobile phone industry would need to include the five operators - 02, Vodafone, Orange, T-Mobile and 3  Might also include branded service distributors and equipment suppliers to UK market, such as Virgin, Tesco, Nokia/


Company LOGO FOCK Mobile Proposal. Agenda 1. Business Plan 2. Marketing & Advertising Mix 3. Financial Analysis 4. Prototype Presentation.

interested in Mobile content” -Nokia 29/4/2004 “Consumers would spend significantly more for new mobile content service” -IT Facts “Gambling and adult on mobile phones will generate $6.5 billion by 2006” -IT Facts Mobile Content Table MovieArtsFoodTraffic News Chill Out!TravelShoppingRoad Guide Soccer Match Analysis Free Mobile Games Live-Betting Odds Annual Inter-Tertiary Competition Marketing Mix ProductPricePromotionPlace Toa Payoh Lorong 8/


CONFIDENTIAL PRESENTATION - 01.07.04. What is Snapface? Facial recognition and matching Web and mobile phone based Revenue generator for third parties.

2101625/ Snapface as a service Revenue generation Multiple mechanisms for incremental revenue Data gathering and marketing Market to registered users/push marketing information via mixed media Proliferation of camera phone technology and MMS Brand recognition Leaders and innovators Global audience How it works Image captured / Find lost/missing relatives High profile competitions - lottery, coca-cola, kodak, nokia, vodafone Casting agency usage / doubles Trend spotting - what my baby will look like


19 February 2016 Market Analysis & Segmentation Rev1.1 TCS Confidential.

environmental & economical factors leads to Market segmentation. (Example: Cars ranging from 1L to few crores, Mobiles ranging from few hundreds to thousands..etc. ) Market Positioning is designing an appropriate marketing mix for each segment (Example: Tata nano/ 3.In-Market Based Research 5 19 February 2016 Consumer electronics & Appliances – Needs/trends/Issues/Emerging Priorities Asus Bamboo U6V laptop, Iomega prestige portable hard disk, Amazon kindle, Nokia mobile phone – exorbitant finishes/


Advertising A part of promotion mix can be define as:  A paid form of  Non personal Communication  From an identified sponsor  Using mass media  To.

Advertising A part of promotion mix can be define as:  A paid form of /brand, as in the movie Minority Report, where Tom Cruises character John Anderson owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo./ agency:- is an independent organization set up to render specialized services in advertising in particular and marketing in general. Advertising agencies started as space brokers for the handling of the advertisements placed in newspapers/


Marketing Fundamentals. What is Marketing?? Marketing is the sum of all the activities involved in planning, pricing, promoting, distributing, and selling.

: "It wont leak in your pocket and make you pregnant." Let’s look at some examples of a company’s marketing mix analysis: Porsche PRODUCT describe in detail what services/products/ideas they sell  Porsche sell high performance automobiles that are perceived / Direct and Indirect: Other high end electronics / computer / cell phone / Music player / music service providers and manufacturers (Samsung, HTC, Nokia, RIM, Sony, etc.)  Apple differs from their competition through a reputation of style, /


The Dot com boom and bust Marketing Mix. Discussion 1 What were the major catalysts for the rise of the dot coms? What were the major catalysts for the.

The Dot com boom and bust Marketing Mix Discussion 1 What were the major catalysts for the rise of the /Marketing – Four Ps Marketing can be broken into four areas Product,Product, Price,Price, Place andPlace and PromotionPromotion Product Product variety, quality,design,features, brand name, packaging,size, service guarantee and after sales support. Product Phases (life-cycle) Introductory Phase SegwaySegway Growth Phase FriendsreunitedFriendsreunited Maturity Phase Mobile Phone - NokiaMobile Phone - Nokia/


© 2011 Crain Communications Inc. Mobile Marketing Q3 Trend Report: What Marketers Need to Know About Mobile Metrics: It’s a Mad, Mad World.

Jumptap $32.73.7% Nokia $11.01.3% AOL $7.00.8% Other $87.710.0% Total $877.2100.0% Chart 3 Mobile Marketing Q3 Trend Report What marketers need to know about /purchased something on their phones Q: What did you purchase? Source: Insight Express, Digital Consumer Portrait, Q1 ‘11 Chart 8 Mobile Marketing Q3 Trend Report What marketers need to know / Chart 14 Mobile Marketing Q3 Trend Report What marketers need to know about mobile metrics: It’s a mad, mad world Campaign Destination Mix Millennial data shows /


Java for Mobile Phones Alexandr Koloskov Lead Developer Reaxion, Corp. Copyright 2001 © Reaxion, Corp.

phone They have GRPS connection Power CPU and lot of memory Color display Executing applications (even in Java) Models Motorola i85s and i50s Siemens SL45i Motorola Accompli (with touch screen support) Nokia Communicator 9210 and 9290 Motorola i85s – the pioneer. Pros and Cons + OTA (Over The Air downloading) + Already on the market/extensions like kDOM, kSOAP, WAP parser. nanoXML – very small (6 Kb), doesn’t support mixed content tinyXML – quite small (16+ Kb) How to put it all together? Sample client /


Principles of Marketing “ Pricing Products: Pricing Strategies”

a service. The final task is to the design pricing strategies that are compatible with the rest of the marketing mix Price Vs Non-price competition Price competition: A company engages in price competition by regularly offering products priced as/ on cost. - Customer segment pricing – PIA charges a lower fare from students - Product form pricing – N series Mobile phones in Nokia are priced differently due to the difference in their features. - Location pricing – front seats in a theater or in the stadium/


The Scope and Challenge of International Marketing Chapter 1.

guided by global marketing orientation  Marketing activity is global  Market coverage is the world  Firm develops a standardized marketing mix applicable across national boundaries  Markets are still segmented  Each country or region is considered side by side with a variety of other segmentation variables  Fits the regiocentric or geocentric classifications  Coca Cola  Microsoft  IBM  GE  Intel  Nokia  Disney  McDonald’s  Marlboro  Mercedes Global Marketing requires marketers to behave in/


Digital Marketing From monologue to dialogue Martin Walsh Group Manager Digital Marketing Microsoft Australia “The corporate website of the future will.

Mobile is bridging the Digital Divide 5 billion mobile phone users by 2015. *Nokia report 50% of global mobile phone subscribers will go online with their mobile by / experiences + interactions... *Optimised for all devices & services Services which can be mixed and mashed Intel Mash Maker Translation: The train is leaving the station. WITH //PR Newsrooms How can Microsoft help you? Get ready –Practical Search Engine Marketing course- free to all partners! –Partner Learning Center: https://training.partner/


KEY FEATURE OF IMC Pertemuan 7 & 8 Mata kuliah: 00274 - Integrated Marketing Communication (IMC) Tahun: 2009/2010.

GE 41.3 5.Intel 30.9 6.Nokia 30.0 7.Disney 29.3 8.McDonald/Mix: The Tools for IMC The basic tools often referred to as the promotional mix Advertising Direct Marketing Direct Marketing Interactive/ Internet marketing Interactive/ Internet marketing The Promotional Mix/Marketing (2)  Direct Response advertising, product is promoted through the manufacturer  income but less  The rapid growth of the Internet,credit cards and toll-free phone numbers is fueling the growth of direct marketing.  Direct-marketing/


Export Planning Institute _II_BPM Joris Leeman©, 2010 Export Planning How to write an international marketing plan Internationalisation of the firm Chapter.

the assortment plan and competitive value positioning; 4.plan the marketing mix set up; 5.create the price set up. Export Planning Institute _II_BPM Joris Leeman©, 2010 Export Planning International strategy of market development 4 Perspectives: 1.Companyinternal resources / capabilities / /the 4C model. Make a relation to the 4P marketing mix. 6.Create an overview of the marketing mix per PLC phase for a new mobile phone of Nokia. 7.Explain the relationship between the value chain and price set up/


Presented By Robert Cascio, Doctoral Candidate Department of Marketing College of Business, UCF June 2011 Seminar for Study Abroad Program University of.

language than native speakers 85% of European teens study English Sony, Nokia, Matsushita require managers to speak English  Nonverbal Communication Westerners tend to/homogeneous attributes who are likely to exhibit similar responses to a company’s marketing mix.  Demographics  Psychographics  Behavioral characteristics  Benefits sought Skiing became a/Kirin (Japan), GM and Toyota, GM and Russian government, Ericsson’s cell phones and Sony, Ford and Mazda, Chrysler and BMW  Advantages Allows for /


To accompany Basic Marketing, Shapiro, 9th Cdn Ed. ppt slides created and Copyright by Tim Richardson Chapter 3 Marketing 106 Slide 1.

and weakness of your current Marketing Strategy [= target market + marketing mix], with what competitors are doing…” Page 64 To accompany Basic Marketing, Shapiro, 9th Cdn Ed. ppt slides created and Copyright by Tim Richardson Chapter 3 Marketing 106 Slide 32 Competitor /64 To accompany Basic Marketing, Shapiro, 9th Cdn Ed. ppt slides created and Copyright by Tim Richardson Chapter 3 Marketing 106 Slide 34 Anticipate Competition What will Motorola do when Nokia comes up with a small phone like the Startac? /


A Survey of Mobile Phone Sensing

Stores 3rd party distribution for each platform Google Play (formerly Android Market) Apple App Store Nokia Ovi Blackberry World (formerly Blackberry App World) Windows Phone Store (formerly Windows Phone Marketplace, soon to be Windows Store) App store popularity allows / Inform – Deliver feedback to users, aggregate results Sensing – Mobile Phone as a Sensor Programmability Mobile devices only recently support 3rd party apps (2008+) Mixed API and OS support to access sensor data GPS sensor treated as/


High Techonology Marketing

ar Arto Rajala / HUT 10.4.2003 Four Marketing Frameworks High Techonology Marketing Four Marketing Frameworks 1 on 1 Marketing Mass Marketing Deal Driven Niche Marketing Source: Moore (1998) High Technology Marketing ar Arto Rajala / HUT 10.4.2003 High Techonology Marketing Product Mix Offerings Application Systems Photography Color printing Wireless telephony Word processing Internetworking Worldwide Web Core Products Cameras Inkjet printers Cell phones Word processors Routers, switches Browsers/servers/


Chapter One The Nature and Scope of Marketing Research.

14 Embracing the Marketing Concept-Need to Gain a Good Understanding of Customers Importance of conducting marketing research in the early stages of formulating marketing strategies –Nokia: N-gage Combination of a phone and handheld gaming/rights reserved.1 | 16 Developing and Implementing Marketing Strategies Develop an Effective Marketing Mix PricePlace ProductPromotion Copyright © Houghton Mifflin Company. All rights reserved.1 | 17 Developing and Implementing Marketing Plans Volvo – Your Concept Car (YCC/


Slide 4-1 CHAPTER 4 Opportunity Analysis, Market Segmentation, and Market Targeting.

innovative offerings or new markets, marketers may rely entirely on judgment and creativity when estimating market sales potential. MARKET SALES POTENTIAL Slide 4-21 EXHIBIT 4.4: NOKIA OFFERING-MATRIX FOR CELL PHONES DEPICTING A DIFFERENTIATED MARKETING STRATEGY (FEATURING EARLY 2005 PRODUCT LINE MARKET TARGETS) Series 3000 Series 5000 Series 1000/ Series 2000 Series 6000 Series 7000 Series 8000 Slide 4-22  the marketing-mix activities and related expenditures of/


BUILDING THE BRAND Communicating Marketing Strategy in a Changing World Bases for Segmentation.

in Transition New technology –Internet, cell phones, wireless technology, video games all change the/42.3 5. Intel$31.1 6. Nokia$29.4 7. Disney$28.0 8/Marketing Interactive/ Internet Marketing Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Publicity/Public Relations Personal Selling Advertising Direct Marketing Interactive/ Internet Marketing Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Publicity/Public Relations Basic Elements of the Promotional Mix/


BA 230 Direct Marketing. Above the Line – Below the Line – Through the Line  Works to promote product/service to masses with mass media channels  Effective.

the Line Marketing Communications Mix Sales promotion Public Relations Personal Selling Direct Marketing Advertising Direct Marketing Sales /Nokia Game uses SMS, e-mail, fax  Now, also computer games include advertisements Advergaming http://airfryer.pclubturkiye.com/patatesiny uzuartikgulsun.aspx?hediye=5 Microsites and Campaign websites Web marketing/to take risk for being extraordinary. Mobile Marketing  Mobile marketing is not sending SMS discounts to mobile phones.  Akbank provides 12% of consumer /


Introduction to Smart-Phone Sensing 1. Reference Shamelessly lifted from the following paper : A Survey of Mobile Phone Sensing ◦ By Nicholas D. Lane,

Stores 3 rd party distribution for each platform Google Play (formerly Android Market) Apple App Store Nokia Ovi Blackberry World (formerly Blackberry App World) Windows Phone Store (formerly Windows Phone Marketplace, soon to be Windows Store) App store popularity allows researchers / Massive data overload at scale User privacy issues 19 Sensing – Mobile Phone as a Sensor Programmability Mobile devices support 3 rd party apps (2008+) Mixed API and OS support to access sensor data GPS sensor treated as black/


1 INTERNET AND MOBILE MARKETING OF TRADE FAIRS AND EXHIBITIONS Presented by: Antti Kotaniemi, Tanja Lahtinen, Tuomas Lakanen, Tommi Nummela, Tiina Tulijoki,

-based –Trade fair visitors can request for quotations etc. from exhibitors to his/her mobile phone –Activating visitors to participate in a contest –Technology: Bluetooth, LBS (location based), SMS, MMS 15 The best benefits can be achieved by connecting the Internet and mobile marketing with traditional marketing communications Benefits 16 This is the future Nokia N-Series; N97N97 17 THANK YOU FOR YOUR ATTENTION !


1 INTERNET AND MOBILE MARKETING OF TRADE FAIRS AND EXHIBITIONS Presented by: Henrik Dagnevall, Mira Järvinen, Sanna Järvinen, Jenni Kulmala, Anna Laidinen,

Visitors of trade fairs can order offers from exhibitors to his/her mobile phone High-quality Bluetooth messages in the trade fairs 10 Integrating Internet marketing into the marketing communications mix Integrated marketing communications 11 The best benefits can be achieved by connecting internet and mobile marketing with traditional marketing communications Benefits 12 Examples: Integrated marketing before trade fairs Website address of trade fairs clearly visible in all/


A Survey of Mobile Phone Sensing Nicholas D. Lane Emiliano Miluzzo Hong Lu Daniel Peebles Tanzeem Choudhury - Assistant Professor Andrew T. Campbell -

App Stores 3 rd party distribution for each platform Google Play (formerly Android Market) Apple App Store Nokia Ovi Blackberry World (formerly Blackberry App World) Windows Phone Store App store popularity allows researchers to access large user bases, but brings /Inform – Deliver feedback to users, aggregate results 16 Sensing – Mobile Phone as a Sensor Programmability Mobile devices only recently support 3 rd party apps (2008+) Mixed API and OS support to access sensor data GPS sensor treated as black/


DECISION FRAMEWORK Developed Markets Developing Markets Emerging Markets Key Decisions: Product Design, Choosing an Entry Mode, Targeting, Building Brand.

more dependable –Foreign companies such as Nike Nokia Sony have replaced well known brands –/ usage and high the industries such as mobile phones, liquid crystals, and semiconductors –oCyberspace reaches more/marketing mixes they have to offer A Model For Selecting Foreign Markets Preliminary Opportunities Country Priority Listings Probable Opportunities 1. Macro Level Research (General Market Potential) Economic statistics The political environment Social structure Geographic features 2. General Market/


Marketing Mix ProductPromotionPricePlace PRODUCT A product can be either: A good This is tangible (Can be seen, felt, touched, tasted)

Marketing Mix ProductPromotionPricePlace PRODUCT A product can be either: A good This is tangible (Can be seen, felt, /Drink Coffee Homework: Find out the TOP 10 most valuable brands worldwide 1.Coke 2.Microsoft 3.IBM 4.GE 5.Intel 6.Nokia 7.Toyota 8.Disney 9.Mc Donald’s 10. Benz The Coca- Cola Company’s image was the most valuable 8 yrs /. Examples Flat Screen TV I Pods VHS Mp4 Players Film Cameras Digital Cameras Wi-Fi phones/ laptops Typewriters Hand-written letters Personal computers Portable DVD players


1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter 1 Marketing: Creating and Capturing Customer.

greatest advantage in their target markets. Example: the value proposition of Nokia is “ connecting people-anyone/Marketing Strategy companies should balance three considerations in setting their marketing strategies. 1- 21 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall The marketing mix: set of tools (four Ps) the firm uses to implement its marketing strategy. It includes product, price, promotion, and place. Integrated marketing/, Procter & Gamble does not phone or call on all of its/


MARKETING: CONCEPT ORIENTATION ENVIRONMENT

of Substitutes Substitutes 5 Forces example: (Mobile phones) Weak Cost of licence High barrier to entry Huge cost to 3G New functions? Weak Nokia Motorola Ericsson Competing strongly For share of Mature market Strong Customers have many competing offers, some / Model 4 - The Marketing Plan Corporate objectives Marketing audit SWOT Assumptions Marketing objectives/strategies FEEDBACK Estimate results Alternative plans/ mix Measure/review Programmes 10 benefits for you from Marketing Planning It looks like /


US Wireless Data Market Q3 2010 Update. © Chetan Sharma Consulting, All Rights Reserved Nov, 2010 2 US Wireless Market – Q3.

terms of financials, the addition of connected devices units and revenues to the mix masks the tremendous growth in smartphone related data revenues. For example, T-Mobile/ of interaction, communication, consumption, and monetization. Microsoft launched its much anticipated Windows Phone 7 in a bid to recapture the mind- and unit-share. By taking /long-term business and technical strategies. Handsets Nokia sold 110.4M units in Q3 2010 amounting for 32% of the market share. Samsung continues to be one of/


Ads by Google