1. SYDNEY REBSTOCK THIS WEBSITE WILL MAINTAIN A CONSUMER TO CONSUMER AS WELL AS BUSINESS TO CONSUMER MODEL TO SELL LIGHTLY USED OR NEVER BEFORE USED FORMAL DRESSES FOR WOMEN OF DIFFERENT AGE GROUPS

2. COMPETITIVE STRATEGY  I will employ a cost focused generic strategy through the auction/sale of used or new formal dresses for women of different ages.

3. TARGETED SEGMENTS  Girls in junior high/high school (teens)  Women in college  Women (young adults)

4. KEY BENEFITS & UNIQUE CAPABILITIES  Lightly worn (or never worn) formal wear for women  Lower purchase prices since dresses are used  Let users sell first 3-5 dresses with no charge (then later begin to charge a fee to sell for profit)  Specific segments makes for easy use  Gives people a larger audience to sell to/buy from rather than just their community  Have an option of an extra charge for anything that needs to be fixed before selling  Easier to maintain this service because it will be more specific to a buyer/sellers needs compared to buying/selling from a website with a larger/broader array of products/services

5. VALUE PROPOSITION  This website will be of service to teenagers, women in college, and young adult women by giving them the opportunity to buy or sell lightly worn or never worn formal dresses at lower prices and easier service. Users will have the opportunity to sell their first three to five dresses with no charge when they begin using this website. This also gives these women a larger audience as well as a specific product line to sell to or buy from rather than just a small area in their community with broad product options. In addition to this, those who sell will have the option to have dresses fixed through my network of these kinds of specialist before selling.