1. Trends & Concepts in the Software Industry II Synthesis

2. Define solution space to what is desired by users and the market based on your findings What did you learn from your market research? What did you observe during your user research? Who did you observe? Who is your user? Prioritize needs and motivations What needs and motivations exist? What are the relevant use scenarios for the user role?

3. For the users you saw, share their stories Take turns telling your most memorable story Other team members capture key points on post-it notes per user, for example: User Characteristics User Goals Activities and tasks Pain points Observations on the environment Artifacts and tools they use Post your data by user (one color per user) What did you Observe?

4. Similarities between user goals User N User M Characteristics User Role NM Goals Tasks & Activities Pain Points Environment Artifacts/ Tools Who did you Observe? -Identify the User Roles

5. Clusters Dunning Letter Style Payment Strategy User Role NM What Needs and Motivations Exist?

6. What needs and motivations can you derive for this user role, based on categories you identified. Prioritize needs and motivations User Role NM Dunning Letter Style Payment Strategy Prioritize what you want to Address?

7. Describe the User Role and the Use Scenario Introductory Information User:The primary user role Goal: A generic description of the primary usage objective (Include specific parameters for success.) Write a narrative of the ideal way to reach the user role’s goal(s).

8. Describe the user role Describe the context, circumstances the user role is currently in Explain the user role’s goal Describe the scenario, an ideal sequence of steps to reach the goal Consider alternates where appropriate Simple Use Scenario Example

9. Instruct two students to report out a part of an interview they have done the previous day. Encourage them to report out in first person. Instruct two other students to take notes while the others report out and put the notes on the wall. Cluster the notes and derive one user need from one of the clusters. 15 minutes Exercise: Report out and Clustering