1. November 16, 2016 Bell Work: Get out your Rhetoric Notes from last week! You will need them today. Review the terms Ethos, Pathos, and Logos.

4. Elements of Argument Hook  Grabbing the reader’s attention  Establish a connection between reader and writer Claim  Clear statement of what the writer will argue Concession/Refutation  Concession – statement of the opposing arguments  Refutation – arguments against the opposing view Support  Reasoning behind the argument (evidence) Summary/Call to Action  Closing statement with a final plea for action

5. Advertising Techniques Bandwagon  Seems as though EVERYONE is buying this product, so you should buy it, too! Avant-garde  Makes the product seem so new and so cool that you will be the FIRST on the block to have it. Only super-cool people like you will even know about this product. Testimonials  Celebrities (someone really popular) and sometimes regular people (someone just like you) to endorse a product. Facts and Figures  Statistics, percentages, and numbers are used to convince you that this product is more effective than others. Transfer  Gets you to associate the good feelings shown in the ad with the product itself (good feelings transfer when you buy the product).

6. Homework Locate a PRINT ADVERTISEMENT and answer the questions on p. 69-70 in your SpringBoard book. Answer questions in COMPLETE SENTENCES on a sheet of NOTEBOOK PAPER. Turn in your ADVERTISEMENT along with your WRITTEN RESPONSES tomorrow!