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Customer Today and Customer Tomorrow

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Presentation on theme: "Customer Today and Customer Tomorrow"— Presentation transcript:

1 Customer Today and Customer Tomorrow
Matt kistler SVP global consumer insights & analytics, Walmart US

2 “There is only one boss... and he can fire everybody from the chairman on down simply by spending his money somewhere else.” Sam Walton

3 BIG DATA ≠ BIG INSIGHTS (NECESSARILY)

4 We amplify the voice of the customer.
Role of GCIA We amplify the voice of the customer. Primary & Secondary Research Syndicated Social Media Supplier Insights Industry Sales Data

5 How We Listen Segments Experiences Trends Values

6 The impact of macro economic factors on the customer
Consumer Confidence Unemployment Gas Prices Inflation Retail Sales Wages

7 Retail landscape is changing fast!
Global OmniChannel Time

8 The Changing Consumer Landscape
Population Health Technology Family

9 The New Generations Millennials Gen Z

10 Walmart serves ALL OF AMERICA
Age Income Household Size Ethnicity Child Presence

11 How do they decide where to shop?

12 The 5 Days Season and Compression Mobile Millennials Omnichannel

13 Q&A Matt Kistler

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