1. Sony Executive Summary Ghost Rider 6 th February 2007

2. Page 2 GHOST RIDER - UK Opening in 4 weeks  Ghost Rider continues to show most strength among male audiences in the UK, with strength on definite interest & 1 st choice among men & above norm awareness overall. The encouraging picture remains similar to all comp titles.  Total awareness is above norm across three quadrants – remaining at approximately 1 in 4 people aware overall, much as last week. The exception is women under 25, where it is at norm  Unaided awareness is at the minimal norm level for this stage, driven by men under 25.  Total awareness is good against all comparative titles at this stage, matching or leading all titles except HELLBOY - and also continuing to lead all fellow openers this week.  There is again nothing to choose against the comp titles on unaided, with all minimal.  Definite interest among aware remains male skewed, with men of all ages comfortably above norm, especially under 25s.  It remains lowest among women under 25, albeit it that it may be unstable in that quad given the low awareness.  Definite interest among aware is much in line with the comp titles overall.  1 st choice is slightly ahead of norm level overall, driven heavily by men, now at 3x the small norm.  Among men, 1 st choice is similar to CONSTAINTINE & marginally above all other comp titles.  Among women, there is little to choose other than CONSTANTINE having slightly more strength among under 25s  It continues to lead both fellow openers on choice among men, with no title registering any significant strength among women. Click here for history & demographic charts

3. Page 3 GHOST RIDER - FRANCE Opening in 3 weeks  Ghost Rider consolidates its solid position this week, with its most notable strength among male audiences. The overall picture is similar to V For Vendetta. 1 st choice remains relatively flat across the week’s releases.  Total awareness grows slightly this week, maintaining norm levels overall. There is a distinct male under 25 skew, leading the way at 1½ x norm. Only women 25+ fall short of the norm mark.  Unaided awareness remains minimal, if much in line with norm, and again with a male under 25 skew.  Total awareness is much the same as V for Vendetta at the same stage, with some advantage among those men under 25.  Of fellow openers this week still only BARNYARD reaches norm awareness.  Definite interest among aware is now above norm overall, most notably across all male audiences.  It falls short of norm among women under 25. Among older females, the low aware base makes interest among aware unstable.  Definite interest is very slightly ahead of V For VENDETTA.  1 st choice remains at norm overall, with women under 25 failing to register but little to choose across other quadrants.  1 st choice is similar to V For Vendetta.  Across all the week’s releases, no title is showing any substantial strength or advantage on 1 st choice. Ghost Rider & Letters From Iwo Jima look to lead the way among men, but the difference is marginal.  V FOR VENDETTA is the only one of the comp titles available in France, since tracking only started in late 2005. Click here for history & demographic charts

4. Page 4 GHOST RIDER - GERMANY Opening in 3 weeks  Awareness for Ghost Rider builds among male audiences this week, to stand distinctly above norm level overall, with good definite interest among men in particular, and solid 1 st choice – most notably among over 25s at this stage. The picture remains relatively similar to all comp titles.  Total awareness grows among men this week, especially those under 25, while awareness among women is broadly unchanged.  Among men under 25, awareness now peaks at double norm, and only among women under 25, does it fall back to norm levels  It remains ahead of all comp titles at a similar stage.  Unaided awareness is still minimal as with all comps.  All 3 fellow openers this week continue to register single figure total awareness overall.  Definite interest among aware stands just above norm, lead by male audiences, especially those 25+, at distinctly above norm level.  Definite interest looks broadly similar to the comp titles, with only CONSTANTINE looking to have a slight advantage – and from a much lower aware base.  1 st choice is just above norm, lead by men over 25, although variations by quadrant are small.  Choice remains very similar to all comps – most notably identical to National Treasure.  Ghost Rider marginally leads the week’s openers among over 25s, with no title showing any significant advantage among younger audiences. Click here for history & demographic charts

5. Page 5 GHOST RIDER - AUSTRALIA Opening in 2 weeks  Ghost Rider has further improved its encouraging position with 2 weeks to release, especially among male audiences. It continues to compare well with all comp titles and also maintains dominance against the week’s competitive releases among men.  Total awareness grows well this week across all audiences, now comfortably ahead of norm levels. Unaided awareness is broadly at norm.  Total awareness is now ahead of all comp titles, with HELLBOY closest. There is little to choose on unaided, although HELLBOY has some advantage over all others, including Ghost Rider, among men.  Total awareness is significantly wider than for either competitive opener, especially among men – awareness for MUSIC & LYRICS is building well among women under 25.  Definite interest among aware stands distinctly above norm overall, growing alongside the building awareness.  It peaks among men under 25, now at some 1½x norm level.  Definite interest among aware compares well with the comps, with only RIDDICK scoring higher, but off a lower aware base.  1 st choice is driven heavily by male audiences at 3x norm across all ages, while choice among women is at norm level.  1 st choice compares well with comps, now leading all titles overall & in all quadrants.  Ghost Rider continues to hold a clear lead against the week’s competitive releases among men. MUSIC & LYRICS holds an advantage among women under 25. Click here for history & demographic charts

6. Page 6 GHOST RIDER - JAPAN Opening in 4 weeks  Low awareness remains the key story 4 weeks out from release, although this is still much the same as for all the comparative titles. The week’s market among new releases looks very open, despite the wider awareness for the two local titles at this stage.  Some signs of growth in total awareness among men under 25, although it remains well short of norms levels across all audiences – most notably women under 25.  Unaided awareness is minimal.  The picture is still similar to all comp titles at this stage.  Among the week’s openers, the two Japanese movies are currently dominant on awareness, with GEKIJOUBAN… leading the way & the only title exceeding norm.  Definite interest among aware remains below norm overall. Awareness is too low to look at definite interest by quadrant.  Given the low aware bases for all, comparisons with other comp titles must be treated with caution, although CONSTANTINE & NATIONAL TREASURE look to hold a tentative advantage over the others.  1 st choice remains predictably low given the awareness, but in line with the norm & with little to chose against all comps.  No title opening this week currently registers any notable strength or advantage on choice. Click here for history & demographic charts

7. Page 7 GHOST RIDER – COMPARATIVE TITLE RELEASE DATA V For VendettaConstantine The Chronicles of Riddick National TreasureHellboy Theatrical Release UK17 th Mar 0618 th Mar 0527 th Aug 0426 th Dec 043 rd Sep 04 FR19 th Apr 06n/a GER16th Mar 0617th Feb 052 nd Sep 0425 th Nov 0416 th Sep 04 AUS30 th Mar 0624 th Feb 0529 th Jul 0425 th Nov 0419 th Aug 04 JP22 th Apr 0616 th Apr 057 th Aug 0419 th Mar 051 st Oct 04 Opening Weekend Box Office UK£1.2m£1.5m£1m£0.3m£1.1m FR$1.5mn/a GER$0.9m$2.9m$1.9m$3.3m$0.9m AUSAUS$1.7mAUS$3mAUS$1.6mAUS$1.9m JP¥153.5m¥397.6m¥193.6m¥300.1m¥60.4m

8. Page 8 GHOST RIDER - UK Trend Data by quadrants Unaided Awareness: 1% this week among all Total awareness: 23% this week among allDef. Int. amongst aware: 30% this week 1st Choice: 4% this week among all OTX Norm for the latest week ------------------------ Norm = 1% Norm = 18% Norm = 25% Norm = 2% ■ 5 wks ■ 4 wks ■ 3 wks ■ 2 wks ■ Opening wk Please note that Def Interest in some quads is not significant due to the below norm awareness

9. Page 9 GHOST RIDER - UK Trend Data vs Comp Titles Unaided awareness Total awarenessDef. Int. amongst aware 1 st Choice ■ GHOST RIDER ■ V FOR VENDETTA ■ CONSTANTINE ■ NATIONAL TREASURE ■ CHRONICLES OF RIDDICK ■ HELLBOY

10. Page 10 Opening in 4 weeksM<25M>25F<25F>25 Unaided awareness GHOST RIDER 2%0% V FOR VENDETTA 1%0% CONSTANTINE 1% 2% CHRONICLES OF RIDDICK 1%2%0%2% NATIONAL TREASURE 0% HELLBOY 1%0%2%1% Total awareness GHOST RIDER 23%27%17%25% V FOR VENDETTA 16%15%11%9% CONSTANTINE 28%20%23%11% CHRONICLES OF RIDDICK 26%32%16%23% NATIONAL TREASURE 11% 4%7% HELLBOY 37%25%33%15% GHOST RIDER - UK Latest Week vs Comp Titles

11. Page 11 Opening in 4 weeksM<25M>25F<25F>25 Def. Int. amongst aware GHOST RIDER40%34%n/a29% V FOR VENDETTAn/a CONSTANTINE33%47%26%n/a CHRONICLES OF RIDDICK38% n/a29% NATIONAL TREASUREn/a HELLBOY36%38%18%n/a 1 st Choice GHOST RIDER6% 1%2% V FOR VENDETTA3% 2%1% CONSTANTINE8%5% 1% CHRONICLES OF RIDDICK4%3%1%2% NATIONAL TREASURE1% 0% HELLBOY1%2%1%0% GHOST RIDER - UK Latest Week vs Comp Titles (Continued) N/A = Low aware bases make comparison of definite interest by quadrant unreliable. See previous chart for overall comparison

12. Page 12 GHOST RIDER - UK Competitive analysis (films opening the same week) Total awareness 1 st choice

13. Page 13 GHOST RIDER - FRANCE Trend Data by quadrants Unaided Awareness: 1% this week among all Total awareness: 22% this week among allDef. Int. amongst aware: 35% this week 1st Choice: 3% this week among all OTX Norm for the latest week ------------------------ Norm = 1% Norm = 19% Norm = 27% Norm = 3% ■ 5 wks ■ 4 wks ■ 3 wks ■ 2 wks ■ Opening wk Please note that Def Interest is not significant in some quads due to the below norm awareness

14. Page 14 GHOST RIDER - FRANCE Trend Data vs Comp Titles Unaided awareness Total awarenessDef. Int. amongst aware 1 st Choice ■ GHOST RIDER ■ V FOR VENDETTA

15. Page 15 Opening in 3 weeksM<25M>25F<25F>25 Unaided awareness GHOST RIDER3%0% V FOR VENDETTA2% 1% Total awareness GHOST RIDER31%24%20%14% V FOR VENDETTA21% 23%17% Def. Int. amongst aware GHOST RIDER39%46%15%n/a V FOR VENDETTA32%41%20%n/a 1 st Choice GHOST RIDER5%4%0%3% V FOR VENDETTA2%5%1% N/A = Low aware bases make comparison of definite interest by quadrant unreliable. See previous chart for overall comparison GHOST RIDER - FRANCE Latest Week vs Comp Titles

16. Page 16 GHOST RIDER - FRANCE Competitive analysis (films opening the same week) Total awareness 1 st choice

17. Page 17 GHOST RIDER - GERMANY Trend Data by quadrants Unaided Awareness: 0% this week among all Total awareness: 30% this week among allDef. Int. amongst aware: 29% this week 1st Choice: 4% this week among all OTX Norm for the latest week ------------------------ Norm = 1% Norm = 20% Norm = 24% Norm = 2% ■ 5 wks ■ 4 wks ■ 3 wks ■ 2 wks ■ Opening wk

18. Page 18 GHOST RIDER – GERMANY Trend Data vs Comp Titles Unaided awareness Total awarenessDef. Int. amongst aware 1 st Choice ■ GHOST RIDER ■ V FOR VENDETTA ■ CONSTANTINE ■ NATIONAL TREASURE ■ CHRONICLES OF RIDDICK ■ HELLBOY

19. Page 19 Opening in 3 weeksM<25M>25F<25F>25 Unaided awareness GHOST RIDER1%0% V FOR VENDETTA0% CONSTANTINE0%1%0% CHRONICLES OF RIDDICK0%1%2%1% NATIONAL TREASURE 1% 3%1% HELLBOY 5%1%2%1% Total awareness GHOST RIDER 39%31%21%28% V FOR VENDETTA 10%7%13%7% CONSTANTINE 7%11%10%7% CHRONICLES OF RIDDICK 20%10%15%7% NATIONAL TREASURE 28%21%18%21% HELLBOY 21%14% 8% GHOST RIDER - GERMANY Latest Week vs Comp Titles

20. Page 20 Opening in 3 weeksM<25M>25F<25F>25 Def. Int. amongst aware GHOST RIDER29%43%19%24% V FOR VENDETTAn/a CONSTANTINEn/a CHRONICLES OF RIDDICK23%n/a NATIONAL TREASURE17%28%n/a34% HELLBOY26%n/a 1 st Choice GHOST RIDER3%7%2%5% V FOR VENDETTA2%1%3%1% CONSTANTINE1% 3%0% CHRONICLES OF RIDDICK3% 1% NATIONAL TREASURE3%5%2%5% HELLBOY0%1%0%1% GHOST RIDER - GERMANY Latest Week vs Comp Titles (Continued) N/A = Low aware bases make comparison of definite interest by quadrant unreliable. See previous chart for overall comparison

21. Page 21 GHOST RIDER - GERMANY Competitive analysis (films opening the same week) Total awareness 1 st choice

22. Page 22 GHOST RIDER - AUSTRALIA Trend Data by quadrants Unaided Awareness: 3% this week among all Total awareness: 47% this week among allDef. Int. amongst aware: 37% this week 1st Choice: 9% this week among all OTX Norm for the latest week ------------------------ Norm = 4% Norm = 32% Norm = 29% Norm = 4% ■ 5 wks ■ 4 wks ■ 3 wks ■ 2 wks ■ Opening wk

23. Page 23 GHOST RIDER – AUSTRALIA Trend Data vs Comp Titles Unaided awareness Total awarenessDef. Int. amongst aware 1 st Choice ■ GHOST RIDER ■ V FOR VENDETTA ■ CONSTANTINE ■ NATIONAL TREASURE ■ CHRONICLES OF RIDDICK ■ HELLBOY

24. Page 24 Opening in 2 weeksM<25M>25F<25F>25 Unaided awareness GHOST RIDER3% 4% V FOR VENDETTA1% 0% CONSTANTINE1% 3%1% CHRONICLES OF RIDDICK6%4%2% NATIONAL TREASURE 1% 2% HELLBOY 12%9%3%5% Total awareness GHOST RIDER 51%47% 42% V FOR VENDETTA 26%17%22%13% CONSTANTINE 39%25%18% CHRONICLES OF RIDDICK 50%38%37%30% NATIONAL TREASURE 27%20%19%17% HELLBOY 57%46%43%25% GHOST RIDER - AUSTRALIA Latest Week vs Comp Titles

25. Page 25 Opening in 2 weeksM<25M>25F<25F>25 Def. Int. amongst aware GHOST RIDER45%37%34%32% V FOR VENDETTA29%n/a21%n/a CONSTANTINE37%29%n/a CHRONICLES OF RIDDICK51%56%25%39% NATIONAL TREASURE28%40%n/a HELLBOY29%32%23%24% 1 st Choice GHOST RIDER13% 5%6% V FOR VENDETTA5%1%0%1% CONSTANTINE7%5%3%4% CHRONICLES OF RIDDICK10%8%3% NATIONAL TREASURE2%3%1% HELLBOY3%4%2%1% GHOST RIDER - AUSTRALIA Latest Week vs Comp Titles (Continued) N/A = Low aware bases make comparison of definite interest by quadrant unreliable. See previous chart for overall comparison

26. Page 26 GHOST RIDER - AUSTRALIA Competitive analysis (films opening the same week) Total awareness 1 st choice

27. Page 27 GHOST RIDER - JAPAN Trend Data by quadrants Unaided Awareness: 1% this week among all Total awareness: 11% this week among allDef. Int. amongst aware: 16% this week 1st Choice: 1% this week among all OTX Norm for the latest week ------------------------ Norm = 1% Norm = 22% Norm = 19% Norm = 2% ■ 5 wks ■ 4 wks ■ 3 wks ■ 2 wks ■ Opening wk Please note that Def Interest is not significant due to the below norm awareness that currently exists across some of the quads

28. Page 28 GHOST RIDER – JAPAN Trend Data vs Comp Titles Unaided awareness Total awarenessDef. Int. amongst aware 1 st Choice ■ GHOST RIDER ■ V FOR VENDETTA ■ CONSTANTINE ■ NATIONAL TREASURE ■ CHRONICLES OF RIDDICK ■ HELLBOY

29. Page 29 Opening in 4 weeksM<25M>25F<25F>25 Unaided awareness GHOST RIDER1% 0% V FOR VENDETTA0% CONSTANTINE1% 0% CHRONICLES OF RIDDICK0%1% NATIONAL TREASURE 0%1% HELLBOY 0% 1% Total awareness GHOST RIDER 13%15%1%13% V FOR VENDETTA 1%6%5%3% CONSTANTINE 7%17%14%16% CHRONICLES OF RIDDICK 5%9%7%9% NATIONAL TREASURE 9%17%12%14% HELLBOY 7%4%7% GHOST RIDER - JAPAN Latest Week vs Comp Titles

30. Page 30 Opening in 4 weeksM<25M>25F<25F>25 Def. Int. amongst aware GHOST RIDERn/a V FOR VENDETTAn/a CONSTANTINEn/a CHRONICLES OF RIDDICKn/a NATIONAL TREASUREn/a HELLBOYn/a 1 st Choice GHOST RIDER1%2%0%1% V FOR VENDETTA1% CONSTANTINE1% CHRONICLES OF RIDDICK0% 1% NATIONAL TREASURE2%4%3%2% HELLBOY0% GHOST RIDER - JAPAN Latest Week vs Comp Titles (Continued) N/A = Low aware bases make comparison of definite interest by quadrant unreliable. See previous chart for overall comparison

31. Page 31 GHOST RIDER - JAPAN Competitive analysis (films opening the same week) Total awareness 1 st choice