1. Young Professionals Forum August 8, 2013 Attracting Young Professionals Part 2 – Identifying Solutions 10 Tips to attract, recruit and retain younger members

2. Tip 1: The first place to look is right under your nose

3. Consider all those who have been touched by your club in the last 10 years… Exchange Students Rotary Youth Leadership Awards (RYLA) Rotary Youth Program of Enrichment (RYPEN) National Youth Science Forum (NYSF) Ambassadorial Scholars Peace Scholars Indigenous Medical Scholars Group Study Exchange Team Members Rotaractors

5. The ones that didn’t get away

6. Put them on our mailing list Invite them to special events (changeover, Christmas dinner) Ask them to help at service projects Ask them to like your club Facebook page Keep your warm contacts warm! Hold a dedicated alumni night It’s important to build a relationship before you ask them to join!

7. Tip 2: You have to be easy to find online Tip 3: You have to be easy to understand online

8. Does your club have an independent, tailor made website? YES NO Does your club have an active Facebook page? YES NO INACTIVE

10. Online Challenge: Ask a young (under 40) friend, relative (someone who doesn’t know much about Rotary) to see how easy it is to: 1. Find your club online 2. Discover your club’s service priorities 3. A reason to get involved 4. How to get involved 5. Contact details Ask them to do it in front of you.

11. Your club’s service priorities 3. A reason to get involved 4. How to get involved 5. Contact details If your club website has NOTHING else on the home page, make sure it CLEARLY articulates these four items:

13. Tip 4: Go where the young people are

14. Business Networking Groups Libraries Universities Shopping Centres Welcome to Australia events Citizenship Ceremonies Cultural & Ethnic Groups Partner with other charitable causes and events Community Concerts Royal Adelaide Show – Country Shows City to Bay Fun Run Sporting Clubs & Events Careers Expos Ask your kids or grandkids for ideas

16. Tip 5: You have to listen

18. Tip 6: Show them the Big Picture

19. Tip 7: Ask them what they are passionate about

20. Tip 8: Manage conflict

22. Tip 9: Avoid Turnoffs

23. BEFOREAFTER Tip 10: Make Meetings Attractive

24. “If our meetings are not interesting to them, why would they attend?” Holly Ransom Inspirational Speakers Topics focussed around Leadership and Personal Development Mentoring & Networking Opportunities Less formal, more energetic Intergenerational mix-up games One “Action” meeting per month Breakfast meetings cheapest, easiest, punctual

26. Traditional Rotary Club Meeting Structure Business Announcements Committee & Board Meetings MealGuest Speaker

27. Traditional Rotary Club Meeting Structure Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Fundraising Projects Training Socialising

28. The Rotary Club of the Future Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 What about all those announcements?

29. Traditional Rotary Club Meeting Structure Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 The Rotary Club of the Future Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10

30. As a membership organisation, it’s incumbent upon us to make the change, because we’re the ones wanting the members. Holly Ransom