1. TEACHMEET TWEAK Pyramid of Learning

2. Can you produce a pyramid explaining promotion? Price The amount charged Price attracts customers making profit Customer expect Price equals value for money Businesses who sets Price too high = loss of customers Price will attract customers which meet target markets needs Businesses can select different pricing strategies based on their objectives Market Research helps a business to establish pricing strategy Price The amount charged Price attracts customers making profit Customer expect Price equals value for money Businesses who sets Price too high = loss of customers Price will attract customers which meet target markets needs Businesses can select different pricing strategies based on their objectives Market Research helps a business to establish pricing strategy C Grade: Definition B Grade: Elements of promotional mix short term/long term B/A Grade: How do you choose the right promotional mix for strategy? A Grade: Evaluation/what would it depend upon?

3. Starter or a Plenary Students can work in pairs or individually.

4. Students can summarise their learning, showing progress as well as allowing misconceptions to be challenged.

5. Students show they understand how they will achieve the grades.

6. It enables students to plan extended answers and to identify the points that hit the higher grades.

7. Thank You For Listening