1. Drowsy Driving Prevention Week November 5-11 Wake Up Michigan! Symposium Darrel Drobnich Chief Program Officer – Policy, Education & Research National Sleep Foundation 1522 K Street, NW, Suite 500 Washington, DC 20005 www.sleepfoundation.org

2. Drowsy Driving Prevention Week™ The first annual Drowsy Driving Prevention Week™ will take place November 5-11, 2007, following the change back from Daylight Saving Time. The goal of the campaign is not only to educate the public about drowsy driving, but to provide them with the tools to prevent fatigue-related crashes in the future. A national campaign to save the lives of young drivers by raising awareness of the dangers of drowsy driving and advocating for preventative measures at the state level. National, state and local partnerships to distribute messages.

3. NSF's Drowsy Driving Prevention Week™ campaign includes: Resources and communications to build a national grassroots network of advocates working to prevent drowsy driving in their communities through the education and legislative efforts. – State legislation – Introduction of Model State Legislation – Support for 10:00 curfew for new drivers under Graduated Licensing Laws Major focus on teens and college-age students, But DDPW will target other at-risk groups including commercial drivers, shift workers and people with untreated sleep disorders. – NHTSA shift work materials – Get on the Road to Better Health – truck drivers (NSF/FMCSA) – Tools for sleep disorders assessment and care.

4. NSF's Drowsy Driving Prevention Week™ campaign includes: A Media Campaign with local partners – Community Sleep Awareness Partners – Organizational Sleep Awareness Partners A drowsy driving toolkit that includes – online educational resources for young drivers, parents, educators, employers, trucking industry, and community groups – Fact Sheets, quizzes and assessment tools – Video Downloads – testimonials and educational – PSAs – Powerpoint Presentations NSF’s Parent/Teen Safe Driver Contract, an agreement between young drivers and their parents to practice safe driving by not driving recklessly or while intoxicated or drowsy.

5. Print PSAs

6. NSF's Drowsy Driving Prevention Week™ campaign includes: A re-launch of NSF's www.drowsydriving.org. The newly redesigned site will offer extensive resources about drowsy driving including public policy, fact sheets, human interest stories, and news features.www.drowsydriving.org NSF’s Drowsy Driving Memorial – a memorial page where friend and family members can post photos and/or messages about loved ones lost in drowsy driving crashes. – Online communities – Grief counseling information and links

7. Memorial Site

8. Post information and messages from family and friends

9. Video Testimonials

10. You can do something today. It won’t cost you a thing (I promise) Join Drowsy Driving Prevention Week

11. For more information Visit www.DrowsyDriving.org