1. Copyright 1995-2001, ALH Group, Incorporated WinCMS Merchandising Solutions Customer Management WinCMS Merchandising Solutions Customer Management & Category Management & Category Management

2. Copyright 1995-2001, ALH Group, Incorporated WinCMS Category Manager – Easy-to-use application providing: – Scorecard reporting – Performance measurement – Merchandising evaluation – Analysis WinCMS Category Management Solution

3. Copyright 1995-2001, ALH Group, Incorporated WinCMS Category Manager WinCMS Plan Manager - Comprehensive planning application for price, promotion, space management and product assortment decisions. WinCMS Category Management Solution

4. Copyright 1995-2001, ALH Group, Incorporated WinCMS Category Manager WinCMS Plan Manager WinCMS Data Warehouse and OLAP Data Manager - Complete data warehouse and management system (including the utilities to create and maintain the data warehouse). WinCMS Category Management Solution

5. Copyright 1995-2001, ALH Group, Incorporated WinCMS Category Manager Instantly spot trends and relationships by coloring, hiding, or sorting data in tables and graphs.

6. Copyright 1995-2001, ALH Group, Incorporated Easily assess the effectiveness of promotions. WinCMS Category Manager

7. Copyright 1995-2001, ALH Group, Incorporated Ad Impact Price Impact View the impact of ads and pricing. WinCMS Category Manager

8. Copyright 1995-2001, ALH Group, Incorporated Because of the multidimensional structure of WinCMS Data Warehouse, you can analyze and compare the performance of many suppliers at once. WinCMS Data Warehouse

9. Copyright 1995-2001, ALH Group, Incorporated WinCMS Plan Manager See a product line broken down by its members’ characteristics and performance measures.

10. Copyright 1995-2001, ALH Group, Incorporated WinCMS Plan Manager Compare your competitors’ pricing with yours. And apply coloring to quickly see how they measure up.

11. Copyright 1995-2001, ALH Group, Incorporated WinCMS Plan Manager Use the Rule Engine to apply expert system decision rules and see the effects of your decision on performance measures. Write rules using basic arithmetic and “if... than” logic.

12. Copyright 1995-2001, ALH Group, Incorporated WinCMS Plan Manager You can even include coloring to help you see which items were affected by which rule.

13. Copyright 1995-2001, ALH Group, Incorporated Announcing WinCMS Customer Management Solution analyticCRM for Retailers Announcing WinCMS Customer Management Solution analyticCRM for Retailers

14. Copyright 1995-2001, ALH Group, Incorporated Combines customer management with category management Analyzes customer transaction data from POS and e-commerce Reveals customer loyalty patterns and migration WinCMS Customer Management Solution

15. Copyright 1995-2001, ALH Group, Incorporated Based on years of experience in data warehousing, on-line analytical processing (OLAP) and merchandising analysis Adds a customer dimension and compliments the existing WinCMS family of products WinCMS Customer Management Solution

16. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager - Enhanced, easy-to-use application providing: – Scorecard reporting – Performance measurement – Merchandising evaluation – Analysis for category and customer- level data WinCMS Customer Management Solution

17. Copyright 1995-2001, ALH Group, Incorporated Analyze shopping visit behavior Analyze shopping baskets and product purchase patterns Perform cross purchase analysis by department, category and product WinCMS Customer Manager

18. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager WinCMS OLAP Data Manager II – New OLAP middleware allowing for multiple dimensional analyses based upon Microsoft technology. WinCMS Customer Management Solution

19. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager WinCMS OLAP Data Manager II WinCMS Customer Data Repository - Complete customer-level data warehouse and data management system. Provides access to customer transaction data (tlog type data) for loyalty and cross purchase analyses. WinCMS Customer Management Solution

20. Copyright 1995-2001, ALH Group, Incorporated View category management data in a table format, or... WinCMS Customer Manager

21. Copyright 1995-2001, ALH Group, Incorporated View category management data in various chart and graph formats. WinCMS Customer Manager

22. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager View category management data in various chart and graph formats.

23. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager View customer and visit data in a table format, or...

24. Copyright 1995-2001, ALH Group, Incorporated View data in various chart and graph formats. WinCMS Customer Manager

25. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager View data in various chart and graph formats.

26. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager View most-frequently shopped categories over time.

27. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager Identify and analyze your top customers for any time period.

28. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager Dig a little deeper and breakdown your top customers by month.

29. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager See your top customers in a variety of charts including features such as color gradation. In this example, customers who’ve generated greater profit are shown in blue and lesser profit customers are in red.

30. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager Apply color gradations to table formats also, higher profit customers are in blue.

31. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager Simply “drill across” any customer to see which products they purchased.

32. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager View customer loyalty groupings and measures for a specific time period.

33. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager Easily compare sales versus counts using pie charts.

34. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager See the purchasing behavior of loyalty group shoppers in the next time period.

35. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager See the loyalty group migration counts for Q1 loyalty groups into Q2.

36. Copyright 1995-2001, ALH Group, Incorporated WinCMS Customer Manager Identify and analyze cross purchasing patterns, e.g. cross purchases for baby food.

37. Copyright 1995-2001, ALH Group, Incorporated WinCMS Merchandising Solutions Customer Management WinCMS Merchandising Solutions Customer Management & Category Management & Category Management