Chapter 7 Fashion Designers Fashion Merchandising II
Fashion Designers Produce designs for clothing that will be sold in a particular market Use design principles, fabrics, and construction techniques to transform their ideas to reality Specialization is common in the design world Examples: Swimwear Bridal gowns Children’s clothing Jewelry Shoes
High-Fashion Designers Designers are typically known for a special style or look that they create with their designs Designers are responsible for most of the fashion company’s creative decisions. Search for new ideas, design garments, choose fabrics and colors, and establish an image
Apparel Industry Designers Most designers in the fashion industry don’t have name recognition. They work for garment manufacturers that produce clothing for a particular brand or store label.