1. 2009 advertising revenue survey March 11, 2010.

2. 11. March, 2010.2009 advertising revenue survey2 ► 44 television channels provided advertising data ► To determine market size, data was directly collected from MEME member television channels. ► Data collection and processing was performed by Ernst & Young Advisory Ltd. ► Received data was eliminated after processing. ► Based on MEME decision, in 2009 no radio stations were included in the survey.

3. 11. March, 2010.2009 advertising revenue survey3 Participants ► A+ ► Animax ► ATV ► AXN ► Cartoon Network ► Comedy Central ► Cool ► Discovery Channel ► DoQ ► Duna TV ► Film+ ► Film+2 ► Filmmúzeum ► Fishing & Hunting ► Hallmark Channel ► Hálózat ► Sportklub ► Sportklub + ► Story TV ► TV2 ► TV 6 ► Tv Deko ► Tv Paprika ► Viasat 3 ► VIVA ► Zone Europa ► Zone Romantica ► Zone Reality ► Zone Club ► Hír TV ► Jetix/Disney Channel ► m1 (Magyar Televízió) ► m2 (Magyar Televízió) ► MGM ► Minimax ► MTV ► National Geographic Channel ► Poén ► Reflektor ► RTL Klub ► Sorozat+ ► Spektrum ► Sport 1 ► Sport 2

4. 11. March, 2010.2009 advertising revenue survey4 Calculation of advertising revenue ► Subsidies and agent fees were deducted from revenue. ► Revenue not including barter income. ► Revenue not including other extra revenue sources like special fee call and text message services, tele-shops, events or own-brand sales.

5. 11. March, 2010.2009 advertising revenue survey5 Results ► Based on data collected by Ernst & Young, total television advertising revenue of MEME members in 2009 amounts to: HUF 59 954 Million

6. 11. March, 2010.2009 advertising revenue survey6 Revenue compared to 2008 level ► Television advertising revenue shows a 16% decrease in comparison to 2008. Data in HUF Million 16%

7. 11. March, 2010.2009 advertising revenue survey7 Segment data ► Advertising revenue of countrywide, surface broadcast channels in 2009: HUF 48 105 Million ► Advertising revenue of other TV channels in 2009: HUF 11 849 Million

8. 11. March, 2010.2009 advertising revenue survey8 Segment data ► Data in HUF Million +10,4% -20,85%

9. 11. March, 2010.2009 advertising revenue survey9 Segment data ► Advertising spot revenue of television channels in 2009: HUF 57 452 Million ► Sponsorship (non-spot) revenue: HUF 2 502 Million

10. 11. March, 2010.2009 advertising revenue survey10 Segment data Data in HUF Million -15,5% -28,86%

11. Thank you for your kind attention!