1. 3rd Nordic Marketing conference, W7 Helsinki 13-15 June, 2005 1 WG 7 Audronė Miškinienė Head, Public Relations Division, SL

2. 3rd Nordic Marketing conference, W7 Helsinki 13-15 June, 2005 2 Accountability and responsibilities Director General Deputy Director General  Preparation of main publications, providing information to international organization 6  Requests 2  Printing, layout 13  Subscription and bookshop 2  Translation and editing 3  Coordination of creating of output data base 1 Statistical Information Dissemination Divisio n  Mass media, scientists, students  PR activities  Internet /intranet 2  Marketing & Promotion  Library 3  ESDS service 0.5 Public Relations staff 8  5 Regional offices with 48 staff in 38 districts staff 28

3. 3rd Nordic Marketing conference, W7 Helsinki 13-15 June, 2005 3

4. 3rd Nordic Marketing conference, W7 Helsinki 13-15 June, 2005 4 Ordering from the Catalogue

5. 3rd Nordic Marketing conference, W7 Helsinki 13-15 June, 2005 5 “Alert me” registration

6. 3rd Nordic Marketing conference, W7 Helsinki 13-15 June, 2005 6 Internet user polls 1. “Alert me” services attribute to user group. If not – user category “Other”. Analysis since June 2003. 2. Every month new poll on the website (e. g. 2005): How often do You visit this website? Which user group do you belong to? What type of information are You searching? Foreigners: 2003 9 % 2004 11% (New countries: Cyprus, Mexico, Switzerland)

7. 3rd Nordic Marketing conference, W7 Helsinki 13-15 June, 2005 7 Which user group do You belong to, %? Answer Lithuanian users (1103) Foreign users (35) Pupil5.3414.28 Student62.2842.85 Public institution 8.6111.42 Scientist2.172.85 Businessman17.4914.28 Politician0.180 Journalist0.362.85 Other3.5311.42

8. 3rd Nordic Marketing conference, W7 Helsinki 13-15 June, 2005 8 „Alert me“ service for press releases by user group (per cent) LT site version EN site version

9. 3rd Nordic Marketing conference, W7 Helsinki 13-15 June, 2005 9 “Alert me” service for subscriptions, 2003 – I Q 2005 by statistical domain

10. 3rd Nordic Marketing conference, W7 Helsinki 13-15 June, 2005 10 THANK YOU FOR YOUR ATTENTION