1. BY: KARUNA SHARMA Karuna Sharma

2. ENVIRONMENT Environment is our surrounding. The surroundings or conditions in which a person, animal, or plant lives or operates. Karuna Sharma

3. BUSINESS Business means those human activities which involve production or purchase of goods with the object of selling them at a profit. Conditions:  Regular dealing  Sale/Transfer  Profit  Risk Karuna Sharma

4. OBJECTIVES OF BUSINESS Economic Profit Growth Innovation Social –service to society Employee satisfaction & development Quality product & services Fair return to investors Good corporate citizenship Karuna Sharma

5. BUSINESS ENVIRONMENT Business Environment consists of all those factors which have a bearing on business. Business environment provides information about internal and external factors that are responsible for or considered when making decisions by Managers. Karuna Sharma

6. EnvironmentInternalExternalMicro Macro Karuna Sharma

7. ELEMENTS OF ENVIRONMENT Karuna Sharma

8. INTERNAL ENVIRONMENT Value System Mission and objectives Management Structure and Nature Human Resources Company Image and brand Equity Others factors like physical assets, R&D, financial factors etc Karuna Sharma

9. MACRO ENVIRONMENT Global Environment Political Environment Legal Environment Social and cultural Environment Demographic Environment  Composition of population  Income level  Gender Differences  Occupation Karuna Sharma

10. MICRO ENVIRONMENT Customers Suppliers Competitors Intermediate agencies Regulatory agencies Publics Karuna Sharma