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Call Center Recruitment, Selection & Placement System Justin Stevens, Andrew Marcinko & Nick Kurtz
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Organization & Context Fortune 500 company founded in 1999 Approximately 15,000 employees Revenues just under $5 billion Position: Call Center Team Member at a new location Existing Job Analysis/Position Expectations for the position, but this location is new as of this year.
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Job Duties and Requirements Job Duties: Take customer reservations and effectively respond to customer inquiries and questions. Relay general information to customers through email and telephone calls. Minimum Requirements Effective problem solving skills Basic knowledge of Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) Type 25 words/minute or faster Flexibility to work nights or weekend
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Background on Recruitment Web-Based Recruitment Positions are advertised on the company website Posted on the company LinkedIn page Targeted Recruitment Information sessions at colleges and community centers Partnership with Hispanic Chamber of Commerce Internal recruitment
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Background Large Applicant Pool Separate applications for Bilingual (English/Spanish) and English only. Experience and typing skills Stop light method used in Initial Behavior Assessment Green – response is acceptable Yellow – response is not ideal, but acceptable Red – response is not ideal or acceptable. In home typing test administered
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Background Second step is a basic phone screening Knockout questions Confirm application data Third step – In person group interview Group of 30 broken down to groups of 4 Behavioral interview questions scored on 1-5 scale In person typing test is administered Language test for bilingual applicants only
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Background Drug screening performed Background check performed Job Offer given E-mailed offer letter Follow up phone call You’re Hired!
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Positives Separate Applications English only and bi-lingual are treated as separate positions Forced choice saves time and limits deception Internal Recruitment Open positions are promoted internally Particularly useful in finding bi-lingual candidates
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Positives PeopleFluent External HR management software Manages applicants from start to finish Panel Interview Standardized scoring rubric Developed and validated externally Rater training
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Positives Realistic Job Preview Group interview has an ‘Information Session’ feel Realistically explains the job (positives and negatives) Work Sample In-person typing test is a work sample Test requires applicants to perform tasks they would perform on the job
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Improvements Internal Validation Study Confirm validity and reliability of external selection devices Use to make other procedural improvements Focus On: Manager satisfaction Costumer satisfaction Employee performance Turnover
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Improvements Diversify Recruitment Strategy Print/Newspapers Local classifieds Additional online posting Target call center experience
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Improvements Panel Interview for Spanish Language Test Panel interviews are more valid Multiple raters Reduces bias Scoring rubric Multiple Questions for Spanish Language Test One question may lower reliability Minimal added time
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Improvements Standardize Rating Process for Pre-screening How many ‘yellow’ responses is acceptable? In the validation study, examine the differences between different ratings on the Behavioral Assessment This would help determine standardized cutoff scores for advancement from the Behavior-Based Assessment
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Improvements Individual Panel Interviews Group interviews impact other applicants Keep panels/rubric Additional Work Samples Easy to replicate job duties Role play
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Questions?
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