1. Local Broadcast Television 2000 June, 2000

3. The Internet is Already a Powerful Agent of Change  120 million Americans online.  11 million registered website domain names.  15,000 new domain names registered daily.  On track for 140 million domain names by 2004.

4.  60% of car buyers now use the internet in their process.  Southwest Airlines on pace to sell $1 billion in tickets online in 2000, 25% of their business.  100,000 medical websites.  3 million MP3 music tracks downloaded daily.

5.  $13 billion online consumer spending in 1998.  $20 billion online consumer spending in 1999.  $185 billion online consumer spending in 2004 [Est.]

6.  It comes back together around image and brand.  What Local Television does better than anyone is more important than ever!

7. What Local Broadcast Television does better than anyone for advertisers:  Targeting customers.  Reaching them effectively and efficiently.  Building image and brand.  Delivering results!

8. Geographic Targeting Matters (# of Markets Needed to Deliver Various Sales Thresholds) Major Household Appliances263957 TV’s, Video Recorders & Tapes223452 Computer Hardware & Software141828 Eating & Drinking Places243552 Auto Dealers253754 Drugs, Health & Beauty Aids263854 Department Stores304362 Drug Stores233550 Furniture & Home Furnishings Stores233549 Supermarkets284159 Source: Demographics USA County Edition 1999 50%60% 70%

9. 1999 Advertising Expenditures [$Billions] Television$53.0 Local Market Broadcast23.6 Broadcast Networks15.4 Syndication2.8 Total Broadcast TV[$41.8] Cable Nets8.0 Local Cable3.2 Total Cable[$11.2] Source: Myers Group Estimates Newspaper$47.0 Radio16.7 Yellow Pages12.5 Magazines11.2 Online2.4 Outdoor1.8 Other40.8

10. Friday Morning Supplement -- February 18, 2000 Young, Sexy And Newly Hot: Broadcast TV By Jean Bergantini Grillo Despite the heady appeal of those frisky little dot.coms, Chris Rohrs, new president for the Television Advertising Bureau, remains in love with local broadcast, a “newly hot” medium he says is now in it’s best position ever to contributions and immediately re-investing in local television” Rohrs explains. “He’s got the loop put together, creating a model local politicians and local business can follow”. T-commerce raises both risks and rewards, Rohrs adds,

12. Adults:Time Spent Yesterday In Minutes With Major Media Television Newspapers Radio Magazines Internet Source: Bruskin Audits & Surveys Worldwide Jan. 2000

13. Adults:Reached Yesterday By Major Media (%) TelevisionNewspapersRadioMagazinesInternet Source: Bruskin Audits & Surveys Worldwide Jan. 2000

14. Image of Advertising in Major Media: 2000 Adults 18+ (%) Television49747866 Newspaper24 5 713 Radio11 6 4 8 Magazines10 6 3 8 Internet 6 9 8 5 Source: Bruskin Audits & Surveys Worldwide Jan. 2000 MostAuthoritativeMostExcitingMostInfluentialMostPersuasive

15.  Local Television works because it’s Broadcast.  10 Broadcast Networks, 40 Cable Nets, 100 other Cable services.  Dual revenue stream favored Cable.  Not one Cable Net averaged a 2 Rating!

16. Cable Ratings Feb 2000 vs. Feb ‘99 Down (12) Network2/992/00 AEN1.11.0 AMC0.60.5 CNBC0.50.3 CNN0.70.5 FAM0.60.5 HLN0.20.1 NICK1.41.3 TBS1.51.3 TNN0.70.5 TNT1.61.2 USA1.91.8 WGNC0.50.3 Source Nielsen Television Activity Report (Primetime, Mon-Sun, 8-11pm)

17. BET0.30.3 CMDY0.40.4 CMT0.10.1 DISC0.90.9 ESPN0.70.7 ESPN20.30.3 FOXNC0.20.2 LIF1.11.1 MSNBC0.20.2 ODYS0.10.1 TLC0.60.6 TVL0.40.4 TRAV0.10.1 TWC0.20.2 VH10.30.3 Source Nielsen Television Activity Report Cable Ratings Feb 2000 vs. Feb ‘99 No Change (15) Network2/992/00 (Primetime, Mon-Sun, 8-11pm)

18. APL0.20.3 BRVO0.10.2 COURT0.10.2 ENT0.20.3 FOOD0.10.2 FX0.3 0.4 HGTV0.30.4 HIST0.40.5 MTV0.50.7 SCIFI0.30.5 TOON0.91.0 Source Nielsen Television Activity Report Cable Ratings Feb 2000 vs. Feb ‘99 Up (11) Network2/992/00 (Primetime, Mon-Sun, 8-11pm)

19. Wired Cable Alternatives Skyrocketing ADS Becomes a Serious Threat to Local Cable Advertising DMA Household Universe Estimates: February 2000 Cable Plus ADS (Alternate Delivery Systems) 49Albuquerque-Santa Fe72.756.616.177.922.1 10Atlanta83.271.411.885.814.2 39Birmingham82.769.713.084.315.7 28Charlotte80.166.613.583.116.9 7Dallas-Ft. Worth64.550.214.377.822.2 18Denver73.961.212.782.817.2 35Greenvll-Spart-Ash78.261.117.178.121.9 11Houston68.158.29.985.514.5 26Indianapolis78.365.412.983.516.5 31Kansas City75.864.511.385.114.9 Source: Nielsen Media Research/NSI, February 2000 TV Households Cable & ADS Households %%% DMACable+WiredADSWiredADS RankDMAADSCableOnlyCableOnly

20. Wired Cable Alternatives Skyrocketing ADS Becomes a Serious Threat to Local Cable Advertising DMA Household Universe Estimates: February 2000 Cable Plus ADS (Alternate Delivery Systems) 40Memphis77.063.713.382.717.3 30Nashville79.163.615.580.419.6 45Oklahoma City75.163.311.884.315.7 22Orlando87.176.610.587.912.1 17Phoenix69.859.310.585.015.0 23Portland, OR71.862.98.987.612.4 36Salt Lake City63.252.910.383.716.3 37San Antonio76.265.510.786.014.0 21St. Louis66.656.110.584.215.8 Total U.S.77.868.19.787.512.5 Source: Nielsen Media Research/NSI, February 2000 TV Households Cable & ADS Households %%% DMACable+WiredADSWiredADS RankDMAADSCableOnlyCableOnly

21. BROADCAST WINS FEB: LARGEST MARGIN OF SEASON IN 1999-2000 SEASON’S RATINGS RACE TOTAL TV HOUSEHOLDS (AA%) M-SU 8-11 PM TEAMS BROADCAST AIRWAYS CABLE NETS 12345678 9 AVG. TO DATE SEPOCTNOVDECJANFEB 34.0 APRMAY 24.7 39.2 23.8 41.0 23.0 36.4 24.8 40.0 24.3 38.8 23.8 MAR 42.0 22.4

22. Broadcast vs. Cable In Local Markets Primetime HH AA% New York51.327.3+ 88% Chicago53.922.1+144% Detroit51.726.6+ 94% Houston59.221.3+178% Miami-Ft. Lauderdale55.623.8+134% Phoenix54.021.7+149% Denver50.521.1+139% St. Louis52.620.1+162% Kansas City50.123.6+112% San Antonio 56.427.6+104% Source: Nielsen Media Research; NSI; DMA Total Activity Report, Nov. ’99 Broadcast MarketBroadcast Cable Advantage

23. Broadcast vs. Cable In Local Markets Early Evening HH AA% Philadelphia44.520.5+117% Washington D.C.42.217.5+141% Portland, OR41.316.2+155% Raleigh Durham47.519.0+150% New Orleans48.420.5+136% Broadcast Broadcast MarketBroadcastCableAdvantage MarketBroadcastCableAdvantage Source: Nielsen Media Research; NSI; DMA Total Activity Report, Nov. ’99

24. Broadcast vs. Cable In Local Markets Late News HH AA% San Francisco-Oakland28.213.8+104% Boston33.915.6+117% Seattle-Tacoma29.910.7+179% Tampa-St.Petersburg35.417.6+101% Pittsburgh45.320.2+124% Broadcast Broadcast MarketBroadcastCableAdvantage MarketBroadcastCableAdvantage Source: Nielsen Media Research; NSI; DMA Total Activity Report, Nov. ’99

25. Environment  Commercial loads.  Highest recall scores.

26. The Business Process  Spot verification.  Post-analysis.  EDI.

27. Data Quality  Meter/Diary in 48 markets.  Expanded sample markets.

28. Value  Commercials don’t have to be expensive.  Local Broadcast Television is today’s best value.

29.  Because of the Internet, Local TV is more important.  The Internet raises the risks and rewards of branding.  Everyone will have the transaction piece.  The battle rests on brand identity.  Local TV complements the Internet.  The Web is not yet an Ad medium.

30.  Web traffic trending Local.  Stations positioned to become major Internet players.  “The Incumbent who adapts can be the big winner.”  Local Broadcast Television works for advertisers …with the Internet -Jim Schroer, Ford

31. 2. Digital is our path to enhanced TV. 3. Wireless distribution of digital content. 1. The chance to aggregate content.

32.  Local Broadcast Television works for advertisers …in Digital.  Distribution busted open to the competition. - Video to the home - Broadband  Local TV is distribution-system-friendly.  Advertising and commerce drive the system.

33.  Advertisers re-thinking “media mix.”  A communication foundation.  The one medium that makes the others work better.

34.  Targeting customers.  Reaching them effectively and efficiently.  Building image and brand.  Delivering results.

35. Local Television works for advertisers...  Because it’s Television.  Because it’s Broadcast Television.  Because it’s Local Broadcast Television.

36. It works...  Because it defines the highest performance standards.  With the Internet.  In Digital.  No matter the distribution system.  And, in a business model driven by advertising and commerce.

37. Local Broadcast Television is the greatest value in today’s media marketplace.

38. Thank you. June, 2000