1. VisitMO.com User Survey Results 2013 (January – April) Conducted by Tourvey/Texas A&M Compiled by Lorinda Cruikshank

2. Methodology Survey developed by Dr. James Petrick, Professor, Research Fellow & Graduate Program Coordinator at Texas A&M University This report is based on responses from January – April, 2013 compared to the same time period in 2012 Survey is administered primarily through a pop-up on VisitMO.com Pop-up offers option to take survey to every 5 th monthly unique visitor who has been on the website for at least 90 seconds Survey of VisitMO.com users Data Source: Tourvey2

3. Website Survey Sample Size Survey of VisitMO.com users Data Source: Tourvey3

4. Summary of Survey Responses Survey of VisitMO.com users Data Source: Tourvey4

5. How useful was VisitMO.com in planning your vacation? Survey of VisitMO.com users Data Source: Tourvey5

6. How did you find VisitMO? Survey of VisitMO.com users Data Source: Tourvey6

7. When visiting a destination-sponsored travel website, what information would you hope to find? (Top 10 of 30) 2013 Rank & %2012 Rank & % Local attractions#1 – 82.1%#1 – 76.9% Historical sites#2 – 75.4%#2 – 68.2% State park information#3 – 63.9% Calendar of Events#4 – 63.5%#4 – 59.2% Museums#5 – 60.0%#7 – 53.0% Fairs & festivals#6 – 58.6%#5 – 57.2% Outdoor recreation#7 – 51.9%#6 – 53.5% Highway maps#8 – 49.8%#10 – 48.7% Ways to request information #9 – 48.1%#11 – 46.8% Activity information#10 – 46.7%#8 – 52.1% Survey of VisitMO.com users Data Source: Tourvey7

8. Which of the following statements best describes why you visited Missouri's website? Survey of VisitMO.com users Data Source: Tourvey8

9. What decisions had you made prior to visiting Missouri’s website? Survey of VisitMO.com users Data Source: Tourvey9

10. How important is our website’s information for making your travel plans? Survey of VisitMO.com users Data Source: Tourvey10

11. Please rate the VisitMO homepage on the following attributes (5 point scale): Survey of VisitMO.com users Data Source: Tourvey11

12. Please rate the VisitMO homepage on the following attributes (5 point scale): Survey of VisitMO.com users Data Source: Tourvey12

13. Gender Survey of VisitMO.com users Data Source: Tourvey13

14. Children at home Survey of VisitMO.com users Data Source: Tourvey 14

15. Household Income Survey of VisitMO.com users Data Source: Tourvey15