1. Tourism KwaZulu-Natal Presentation on Marketing and Promotion of KZN

2. The KwaZulu-Natal Tourism Authority (Tourism KwaZulu-Natal) was established in terms of the KwaZulu-Natal Tourism Act, 1996, as amended in 2002 Powers, duties and functions in terms of the Act:  marketing and promoting the province to international and domestic tourism markets in competition and cooperation with other provinces in the republic, and in cooperation with municipalities;  Within the framework of national and provincial tourism policies to coordinate with, advise and guide municipalities, tourism operators, tourism establishments and organisations or institutions whose activities or aims have an impact on and relate to the promotion, development or marketing of tourism in KwaZulu-Natal. TKZN MANDATE AND FOUNDING LEGISLATION

3. CONTINUED…….  For the purposes of implementing provincial tourism policy, promoting, developing and marketing tourism for KwaZulu-Natal:  To undertake research for the effective implementation and development of provincial tourism policy;  To maintain a database of tourism operators and establishments within the province;  To formulate and implement processes to increase public access to information about provincial tourism operators, establishments and other tourism resources in the province. Listed in schedule 3c of the Public Finance Management Act

4.  The role of a Provincial Destination Management Organisation as per the KZN Tourism White Paper:  Develop the tourism brand for the province;  Develop and agree on the international marketing strategy and programmes;  Market and promote the province in competition with other provinces;  Align provincial marketing strategy and programmes to SAT’s programmes;  Execute provincial initiatives in markets province develops independently and where national presence is non-existent;  Support district and local Destination Management Organisations TOURISM WHITE PAPER

5.  Co-ordinate marketing initiatives with private sector partners and other relevant stakeholders;  Undertake Destination Development Planning to inform the development of the province’s experience offerings based on market intelligence;  Create a Tourism Knowledge Management System based on ongoing research;  Monitor and report on tourism growth in the province. CONTINUED…….

6. To play a strategic leadership role in the province in terms of domestic marketing and management, and to be the custodian of the KZN tourism brand; To promote the province generically and to create an enabling environment for the regions, communities and private sector stakeholders to market their offerings optimally within the umbrella branding and destination marketing framework and strategy for KZN; To facilitate responsible and demand-driven product development and accessibility (from facilitating access for disabled visitors to appropriate airline capacity); OUR ROLE

7. To champion transformation of the tourism sector in KZN; To champion and contribute pro-actively to the enhancement of service excellence at all levels in the tourism value chain in KZN; and To facilitate appropriate research, information and knowledge management to inform TKZN’s strategies and plans, and also to facilitate information and knowledge for other key destination marketing stakeholders in KZN CONTINUED……

8. To aggressively identify and bid for small, medium and large ‘meeting, exhibition and incentive gatherings’ with researched potential of significant return on investment (ROI) and raise the level of awareness of Durban and KwaZulu-Natal’s wide range of business tourism related venues and associated services To provide the structures, resources, and services required for the optimal performance of the organization CONTINUED……

9. MANDATE OF TRADE AND INVESTMENT KZN AS PER ACT OF 2010 Identify, develop, market and promote investment opportunities in the Province to international and domestic investors Develop the export capacity of the Province Develop the export market of the Province Forster trade and investment within the Province Develop a Provincial Investment and Export plan Keep and maintain a database of opportunities within the Province in such a manner as to benefit all sectors of the economy

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11. OBJECTIVES OF EXPORT DEVELOPMENT AND PROMOTION To open up new markets for KZN Exporters To build capacity and develop KZN Companies allowing them to increase their propensity to export

12. KwaZulu-Natal boasts an array of experiences to be enjoyed throughout the province. These abundant experiences can found province-wide in various regions and comprises Warmth, Heritage, Adventure, Trade Gateway, Zulu, Fun, Family-orientated and Beaches. Hence the acronym WHATZFFOB was successfully coined.

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22. ExhibitionsBeeld Holiday Show, Soweto Wine Festival, DSTV Getaway Macufe, Rand Easter Show KZN Easter Beach Festival-Montecasino, Cape Getaway Show SADC Travel Expos( Botswana, Mozambique & Zimbabwe Meetings Africa ICCA Africa Workshop EventsMetros FM Music Awards Sardine Festival Durban Jazz Festival Vodacom Durban July JMAThebe Tourism, House & Garden Show ECR, Tsogo Sun, SAX Trade WorkshopsAfrica Mega Hosting Workshop MARKETING ACTIVITIES DOMESTIC MARKETS

23. TKZN MARKETING ACTIVITIES INTERNATIONAL MARKETS ExhibitionWTM-UK, ITB-Germany, Topresa-France, New York Show-USA, EMITT- Turkey, CMT Stuttgard and Abav –Brazil, IMEX Frankfurt, IMEX America, IBTM World JMASydafrikaresor-Sweden, Knecht Reisen- Switzerland, SAA Vacations & GoWay Travel. Trade WorkshopsTour de Afrique-UK, Your Africa-UK, Inspirational Tours-Germany Media and Trade educationalsDetour Laenderspecial- Germany, Followme2Africa Acedemy- UK, Peter Ellegard-Journalist UK, African Eagle, Tourvest, Akorn Marketing support for airlinesQatar Airlines Media Launch & Hosting, Turkish and Ethiopian Airline Launch

24. MARKETING ACTIVITIES BUSINESS TOURISM BIDDING +45 bids secured since inception of Convention Bureau, worth more than R2.5bn. Examples: 21 st International AIDS Conference World Hospital Congress World Routes ASATA Congress Loeries Creative Week World Baptist Alliance 14 th World Forestry Congress

25. TOURISM SECTOR BENEFITS Job creation Economic growth and SMME development Enhancement of local communities Skills development, especially through business events Position KZN as a global destination.

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