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1 ©2014 Ektron, Inc Proprietary and Confidential “Connect” Your Way to a Winning Digital Marketing Strategy Mike Urbonas Sr Mgr, Product Marketing
2 ©2014 Ektron, Inc Proprietary and Confidential 2 EKTRON LEADERSHIP Founded 1998 3,800+ customers 120+ partners 130+ countries 200+ employees Powering 12,000+ websites Profitable double digit growth Backed by private equity
3 ©2014 ektron, Inc Proprietary and Confidential
5 ©2014 Ektron, Inc Proprietary and Confidential You have made a huge investment in your existing marketing systems. Ektron fully leverages that investment to transform your digital experiences…
6 ©2014 Ektron, Inc Proprietary and Confidential Build a 360 Degree View of the Customer
7 ©2014 Ektron, Inc Proprietary and Confidential Personalize your Content
8 ©2014 Ektron, Inc Proprietary and Confidential Engage with Targeted Personas
9 ©2014 ektron, Inc Proprietary and Confidential
MARKETER- CENTRIC Ektron’s Agile Digital Platform enables marketers to execute a differentiated marketing strategy ACTIONABLE INSIGHT Ektron’s Guided Optimization helps marketers predict customer behavior and convert digital interactions to immediate results 360° CUSTOMER VIEW Ektron’s True Customer Context tailors every digital experience OPEN PLATFORM Ektron’s Digital Experience Hub instantly connects to any marketing system ©2014 Ektron, Inc Proprietary and Confidential 10 EKTRON | CLEAR DIFFERENTIATION
11 ©2014 Ektron, Inc Proprietary and Confidential EKTRON | BEST-OF-BREED APPROACH ©2014 Ektron, Inc Proprietary and Confidential MARKETING AUTOMATION SOCIAL MEDIA CRM BIG DATA + ANALYTICS EMAIL MARKETING DIGITAL EXPERIENCE MANAGEMENT
12 ©2014 Ektron, Inc Proprietary and Confidential New Data Connectors DIGITAL EXPERIENCE MANAGEMENT Pardot Eloqua Silverpop
13 ©2014 Ektron, Inc Proprietary and Confidential New Data Connectors DIGITAL EXPERIENCE MANAGEMENT Seamless Real-Time Bi-Directional
14 ©2014 Ektron, Inc Proprietary and Confidential Break to Demo…
15 ©2014 Ektron, Inc Proprietary and Confidential 15 More Engaged Visitors More Pages Visited More ConversionsMore Marketing Strategy Success
16 ©2014 Ektron, Inc Proprietary and Confidential Next Steps and Q&A… www.ektron.com/Products/ Digital-Experience-Hub/ www.ektron.com/About/ Contact-Us/
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