1. Cola Wars Continue: Coke and Pepsi in 2006 MGMT 495 Summer 2011

2. COCA COLA  Forward P/E Ratio (by 12/31/12)  15.43  EBITDA  15.04 PEPSI  Forward P/E Ratio (by 12/25/12)  14.18  EBITDA  10.68 Coca Cola has a higher earnings before interest, taxes, depreciation and amortization, which means it has a greater ability to service its debt. Coca Cola however, has a higher Forward Price-Earnings Ratio, which means it is expected to yield higher earnings growth in the future.

3.  U.S. Non-Alcoholic Beverage Domestic Competition Market Share http://www.wikinvest.com/stock/Coca-Cola_Company_%28KO%29