1. @ Your Library International Campaign México´s Participation Jesús Lau Jlau@uv.mx AMBAC – Chair, International Relations Committee / Universidad Veracruzana Campaign for the World´s Libraries Discussion Program IFLA Conference Berlin, Germany Aug 4, 2003, Monday 13:45-15:45

2. AMBAC Mexican Association of Librarians Signed a cooperation agreement with ALA @t your Library scheme was adopted Promoted among state associations and libraries State association that have actively campaigned are Jalisco and Chihuahua

3. National Library Campaign AMBAC organized with the National Council of Culture (Education Ministry) a library promotion campaign The first lady, Martha Fox, kicked off the program Great media coverage in TV and newspapers

4. Great ALA Support A workshop has been organized in the last two annual conferences ALA has sent an instructor to facilitate the workshop Carel Brey, current ALA President, has been the facilitator This support has made a great impact among those who attend the workshop

5. Challenges Promote the campaign at individual libraries Translate and adapt guidelines Create promotional materials Train library staff Resources are limited

6. Conclusions @t your Library: An excellent promotional scheme AMBAC participation has benefitted the country A new national public library is about to be built The campaign, it is assumed, helped to raise greater awareness of the value of the library An international architectural competition is underway