1. Elements of a Marketing Plan situational analysis including SWOT and product life cycle establishing market objectives identifying target market developing marketing strategies implementation, monitoring and controlling — developing a financial forecast, comparing actual and planned results, and revising the marketing strategy

2. Overview Successful marketing requires planning Marketing plan is crucial to the success of a business because it shows everyone in the business how the core parts of the business plan will be achieved. Common elements of a business plane

3. Common parts of business plans Situational analysis – SWOT, product life cycle Establishing marketing objectives Identifying the target market Developing marketing strategies Implementation, monitoring and controlling

4. Situational Analysis Market share Future trends Strategies used by competition Changing consumer tastes and preferences

5. Key Elements of a situational analysis Market analysis Product analysis Competitor analysis SWOT analysis

6. Market Analysis External influences Internal influences

7. Product Analysis Product Life Cycle Establishment stage Growth stage Maturity stage Post- Maturity Stage Decline Stage Renewal Stage

8. Competitor analysis Objectives Strategies SWOT

9. SWOT Analysis Strengths Weaknesses Opportunities Threats

10. Establishing Market Objectives SMARTSMART

11. General Market Objectives Increase Market Share Expand into new geographic markets Expand the product range

12. Identifying the Target Market Types of consumer markets Mass market Market segments Niche markets

13. Developing Marketing Strategies Product Price Promotion Place

14. Implementation, Monitoring & Controlling Sales analysis Market share analysis Marketing profitability analysis