2. So what is

3. Graphic Design is…..

4. Type-based design

6. Image-based design

8. Image and type Designers often combine images and typography to communicate a client ’ s message to an audience. They explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art). It is up to the designer not only to find or create appropriate letterforms and images but also to establish the best balance between them.

9. And the message is……

10. Symbols, logos and logotype

12. Pictograms

14. Rebus The rebus is a pictorial image that represents a spoken sound. The rebus is a pictorial image that represents a spoken sound.

16. Ideaogram

18. Brands/Hallmarks

20. Logotype

21. Monogram

23. Coat of Arms & Family Crest

25. Trademarks and Style

26. Evolution of a trademark 19431954 1956 1946 197 9 195 9

27. Redesigned in 1986 and still in use today.