1. Evaluating Creative Work CLICK HERE FOR VIDEO VERSION OF THIS RESENTATION

2. People HATE being evaluated.

5. The Refrigerator Issue

6. But how will we evaluate creativity itself in a project for this class?

7. This Week’s Assignment 0 Reading: “Types of Creative Thinking”“Types of Creative Thinking”

8. TYPES OF CREATIVE THINKING Leslie Owen Wilson, Ed.D.

9. - Replication - Application/Synthesis - Breakthrough 3 Levels of Creative Acts

10. Bloom’s Taxonomy of Learning

11. “There is nothing new under the sun.” ?

12. Starry Night (1889) Van Gogh

13. What is divergent and convergent thinking? What is the significance of each in the creative process?

14. A mind map is a good example of divergent thinking, how the brain can branch off to come up with choices.

15. 3 Metacomponents of Creativity 0 Synthetic (creative) ability – Ability to not only generate new ideas (divergence) but to ability to spontaneously make connections between ideas — ones that often go unnoticed, or discovered by others. 0 Analytical ability – Using critical thinking to think convergently to analyze and evaluate ideas. Involves considering problems, implications, outcomes and culling ideas. 0 Practical ability – Ability to translate abstract or theoretical ideas into practical applications, to communicate about the ideas, convince others in the value of the ideas, etc. This stage requires an audience.

16. Inherent elements of creative production 0 Fluency – Ability to generate a number of ideas 0 Flexibility – Ability to generate different ideas about the same project. 0 Elaboration – The ability to add to, embellish, or build on an idea. 0 Originality – The ability to create fresh, unique, unusual, totally new, or extremely different ideas. 0 Complexity – The ability to conceptualize difficult, intricate, many layered or multifaceted ideas. 0 Risk-taking – The willingness to be courageous, adventuresome, daring – trying new things or taking risks in order to stand apart. 0 Imagination – The ability to dream up, invent, or to see, to think, to conceptualize new ideas or products – to be ingenious. 0 Curiosity – Searching, asking questions, looking deeper.

17. Media Aesthetics 0 Aesthetics: the branch of philosophy that deals with the principles of beauty and artistic taste. 0 Aesthetic Principles (examples: rule of thirds, dominance, repetition, contrast, etc.) 0 Application of Aesthetic Principles appropriate for the media you choose (part of the course)

18. Group Work (3-4 people) 0 Imagine you are a teacher of a creativity class and will be evaluating a midterm and final project. 0 Create a rubric that indicates the criteria you believe would be legitimate for evaluating work. 0 Then consider what characteristics of the work would indicate it’s above average? Average? Below average?

19. Evaluation criteria are often laid out in “rubrics.” 0 Example of an essay-writing rubric (just shown here for format). 0 People use this format, devise their own, or just write text that explains.

20. Questions?