1. 1 Graphic Design & Illustration Powerful Words! Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

2. More powerful than a tornado. Sharper than a stick. Meaner than a snake. Sweet as honey. Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission. 2 Words can be…

3. Words can motivate List words you like List words you do not like List words that create excitement List words that are boring Listen to the list of words that work in advertising Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission. 3

4. Why would different words be used for different ages? What words would work in ads for children? What is NOT acceptable to say to children? Why? What words work for teens? What words work for young adults? What words work for the middle aged? What words for the retired? 4Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

5. Let’s create one together Using toothpaste as the product… How can we market it to children or adults? What words work? What words would not work? Now it is your turn! Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission. 5