1. Ilana Rabinowitz, Lion Brand Yarn Paull Young, Converseon Grace Jones, Star Contributor The Craft of Community

2. Lion Brand Yarn Company Case Study Successful Posts 2

3. Lion Brand Yarn Company Case Study Successful Posts 3

4. Lion Brand Yarn Company Case Study Beyond the Blog 4

5. Lion Brand Yarn Company Case Study What’s the ROI? 5 Image Faceless corporation vs. Individuals Traffic 50,000 monthly visits & top 10 referring site Revenue Visitors convert to buyers 64% better than avg. referring site Consumer Insight We hear the tone and content in comments and get data from surveys Consumer Satisfaction Real time support Ability to thank and recognize others

6. Lion Brand Yarn Company Case Study Guiding Principles 6 Be human: Use a human voice. Be a good human: Be generous with information, praise for one another, help and your time. Be supportive, celebrate others, share ideas and recognize and address concerns. Educate: Help people become more expert at using and enjoying your product. Stimulate conversations: Be a good connector of others. Inspire.

7. Lion Brand Yarn Company Case Study Practical Tips 7 Listen on Google Alerts, Google News, Twitter Search, Alltop and Technorati Promote and cross-promote through all media: Twitter, Facebook, Blog, Podcast, Website, Offline Use Zemanta Use plenty of keywords and tags to help your blog get found Comment on relevant blog posts of others in a helpful way and show your appreciation when they mention you.

8. Ilana Rabinowitz, Lion Brand Yarn Paull Young, Converseon Grace Jones, Star Contributor Thank you!