1. Communication, Education and Outreach Rolf Landua Head of Education + Public Outreach Group (PH-EDU) 20 March 2012

2. The CERN budget is paid by our member states We owe the ‘general public’ an explanation of what we do, and why.

3. General mandate: to increase awareness of CERN and its activities and to promote the interaction of science/particle physics with the general public, teacher, students, and society. Two groups: “Communication group” in DG department (DG-CO) “Education group” in PH department (PH-EDU)

4. Communication: Produce & distribute information, build support for CERN Target: General public; scientific community; decision makers Group leader: James Gillies Media visits, contacts Press releases Public website, social media Brochures, photo service CERN bulletin, CERN courier

5. Communication (DG-CO) Press Office 1000+ journalists/year (press, radio, TV, interviews, filming for documentaries) Annual Report Official photos Video Service

6. Communication (DG-CO) CERN bulletin (bi-weekly) [for CERN staff and users] CERN Courier (monthly) [for world-wide HEP community]

7. Communication (DG-CO) Brochures 100,000 copies pear year (CERN, LHC, experiments, applications, safety, etc) Top level web pages 2250 pages of content 1,000,000+ visitors/year

8. Education (PH-EDU) Inform general public, teacher/school students about CERN Inspire & motivate young school students for physics Enthuse teachers for modern physics Group leader: Rolf Landua Teacher Programmes Guided CERN tours CERN exhibitions on-site CERN traveling exhibitions

9. l Programmes for school teachers 25-30 teacher schools per year 20+ countries 3-5 day programmes in native language High School Teachers (3 weeks, July) 45 physics teachers from 22 countries

10. Guided CERN tours 100,000+ visit requests per year 77,000 visitors 2011 About 40% schools Open Days 2004: 40,000 visitors (in one day) 2008: 70,000 visitors (in two days) 2013/14: ?

11. Exhibitions at CERN 60,000 visitors/year

12. Globe of Science and Innovation (first floor) Conferences, discussions, events Forum for science and its benefits for society Partnerships between CERN and industry Also: CERN seminars, conferences, CineGlobe 170 events (2011) Microcosm Detector models Fundamental forces hands-on History of computing LHC mockup

13. CERN traveling exhibition Inaugurated April 2009 2009: Geneva (university, CERN) 2010: Torino, Copenhagen 2011: Hartberg (AU) 2012: Ankara, Galway (Ireland)

14. You can help - become a CERN guide ! CERN visits Globe and Microcosm exhibitions An opportunity to become acquainted with other areas of the lab Share your expertise and enthusiasm with the public To become a guide: - Attend a day of CERN visits as an observer - Follow a 1.5 h introduction - Follow a 1/2 day communication course Then: sign up for one visit every (two) months !? Visits take place both during the week and on Saturdays To become a guide: - Attend a day of CERN visits as an observer - Follow a 1.5 h introduction - Follow a 1/2 day communication course Then: sign up for one visit every (two) months !? Visits take place both during the week and on Saturdays Contact: visits.service@cern.ch

15. If you want to know more or get involved: rolf.landua@cern.ch Thank you for your attention.