1. Trade Policy Update Tricia Johnson – Canada Desk Office of the Western Hemisphere April 2011

2. Trade Facilitation Initiatives National Export Initiative Regulatory Cooperation Council Beyond the Border Working Group 2

3. National Export Initiative Advocacy and Export Promotion Export Financing Enforce Trade RulesRemove Barriers to Trade Promote Growth and Jobs 3

4. Percentage Increase in Exports Source: US Census Bureau, Foreign Trade Division

5. Dollar Value of Increased Exports Source: US Census Bureau, Foreign Trade Division

6. ITA Priorities National Export Initiative Mature Markets Initiative Border Export Strategy 6

7. Mature Markets Initiative Established MarketsEmerging TechnologiesThird-Country Cooperation 7

8. Border Export Strategy Increase export readiness and opportunities for U.S. businesses operating along the Canadian and Mexican borders. Create an export pipeline by strengthening community, business, and government networks. Vision and Goals 8

9. Border Export Leaders Program Local Governments Economic Development Councils Small Business Development Center Universities Chambers and Associations 9

10. Regulatory Cooperation Council 10 Improving productivity, competitiveness, and job creation. Lowering costs for consumers, producers, and governments. Helping small and medium-sized businesses. Sectors that are characterized by high levels of integration, significant growth potential, and rapidly evolving technologies. The RCC will focus on:

11. Regulatory Cooperation Council Federal Register Notice Matrix Analysis and Prioritization Negotiations 11 www.regulations.gov ITA-2011-0003-0002

12. Beyond the Border “We intend to pursue a perimeter approach to security, working together within, at, and away from the borders of our two countries to enhance our security and accelerate the legitimate flow of people, goods, and services.” 12

13. Beyond the Border Addressing Threats EarlyTrade FacilitationIntegrated Cross-Border Law EnforcementCritical Infrastructure and Cybersecurity 13

14. Beyond the Border “We intend to work together to engage with all levels of government and with communities, non- governmental organizations, and the private sector, as well as with our citizens, on innovative approaches to security and competitiveness.” 14

15. Contact Information Questions or comments? Tricia Johnson Canada Desk Officer International Trade Administration U.S. Department of Commerce 202-482-5876 tricia.johnson@trade.gov 15