1. Mindy Chiat and Abraham Marinez | Nov. 2012 U.S. Department of Education 2012 Fall Conference StudentAid.gov Session 25

2. Agenda StudentAid.gov Overview New media websites Overview Hands-On Live Demonstration Impacts Next Steps Questions 2

3. StudentAid.gov Overview 3

4. StudentAid.gov 4

5. What is StudentAid.gov? Federal Student Aid’s new streamlined website with comprehensive information on the student aid lifecycle Released July 15, 2012 Available at www.studentaid.govwww.studentaid.gov Target vision: move all student- and borrower-facing content and functionality 5

6. Who is it for? Potential and current students and borrowers, no matter their age Parents, counselors, and influencers English and Spanish speakers Mobile users on the go Financial aid administrators! 6

7. Why did we create it? Establish customer-focused Web experience for students and borrowers Simplify, streamline, and update FSA’s Web presence Support FSA’s focus on customer experience Many timely drivers Feedback from users …and because there was room for improvement… 7

8. FSA Student Websites in 2011 8

9. Consolidated Websites FederalStudentAid.ed.govOmbudsman.ed.gov Studentaid.ed.govCollege.gov Students.gov 9

10. Home Page 10

11. Mobile/Tablet View 11

12. Site Menu 12

13. Interior Page 13

14. Key Features Comprehensive information Links to FSA’s other key sites for applications/ transactions Repayment calculators IBR Calculator Mobile/Tablet 14

15. Key Features New videos, graphics Events listing Glossary Resources 15

16. StudentAid.gov/resources 16

17. How else do we engage digitally? On new media sites: Facebook YouTube Twitter Storify Visual.ly 17

18. New Media Overview 18

19. Facebook www.facebook.com/FederalStudentAid 19

20. Twitter www.twitter.com/FAFSA 20

21. Add the @FAFSA stream to your site Go to: http://twitter.com/widgets (must be logged in) COPY & PASTE: Tweets by @FAFSA !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.paren tNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); 21

22. YouTube www.youtube.com/FederalStudentAid 22

23. Embed our YouTube Videos in your site 23

24. Storify 24 www.storify.com/FAFSA

25. Visual.ly www.visual.ly/users/FederalStudentAid 25

26. Embed our infographics in your site Go to: http://visual.ly/users/FederalStudentAid 26

27. Hands-On Live Demonstration Direct students to answers Reuse our resources 27

28. Direct Students to Answers Common Questions Where can I get free money? Am I eligible? How do I add another school to my FAFSA? What are my repayment options? What other questions do you frequently receive? 28

29. Where Can I Get Free Money? Learn about types of aid by going to Studentaid.gov/typesStudentaid.gov/types 29

30. Am I Eligible? Click on Who Gets Aid, then choose Basic Eligibility Criteria StudentAid.ed.gov/eligibility/basic-criteria StudentAid.ed.gov/eligibility/basic-criteria 30

31. How do I add a school to my FAFSA? StudentAid. gov/fafsa/next-steps/correct-update 31

32. What repayment options do I have? StudentAid.gov/repay-loans/understand/plans 32

33. …repayment options continued StudentAid.gov/repay-loans/understand/plans/income-based/calculator 33

34. Reuse our resources Use our content! Information on the site Facebook posts, tweets Embed or link to our videos and graphics 34

35. Link to us! 35

36. Impacts Site metrics $1.5 million cost savings over two years Streamlined content management and internal processes Improved customer experience and financial literacy StudentAid.gov will serve over 30 million annual visitors New media sites will continue to engage and inform users virally 36

37. Coming soon Career search tool Scholarship search tool Phase 2 Release: Integrating NSLDS Student Access Financial Aid Review Professional’s Toolkit 37

38. Resources StudentAid.gov Federal Student Aid Social Media www.facebook.com/FederalStudentAid www.twitter.com/FAFSA www.youtube.com/FederalStudentAid www.storify.com/FAFSA www.visual.ly/users/FederalStudentAid 38

39. QUESTIONS? 39