1. GBA 573 ONLINE VIDEO RENTAL MIGUEL SANCHEZ July 10, 2003

2. Introduction Create a Website Create a Website Online Video Rental Online Video Rental Charge customers online Charge customers online Customers will pay a monthly fee Customers will pay a monthly fee Movies will be send to customer’s house Movies will be send to customer’s house

3. Project Objective To increase sales To increase sales Have a competitive advantage against the competitors Have a competitive advantage against the competitors Create a more accurate forecast by saving or pre-selecting movies before they are released Create a more accurate forecast by saving or pre-selecting movies before they are released

4. Project Deliverables A website for online video rental A website for online video rental Charge credit cards online Charge credit cards online Ability to search for movies by name in English or Spanish, by actor or genre Ability to search for movies by name in English or Spanish, by actor or genre To update inventories automatically by a bar code system To update inventories automatically by a bar code system To create a record of the demand for movies that are not yet released in order to have an accurate forecast based on customers preferences To create a record of the demand for movies that are not yet released in order to have an accurate forecast based on customers preferences

5. Return on Investment Analysis

7. Measures of Success Company sales Company sales Acceptance of the clients to the website due to surveys Acceptance of the clients to the website due to surveys Number of failures and downtime of the website Number of failures and downtime of the website Focus groups will be implemented in order to evaluate the public acceptance to the website Focus groups will be implemented in order to evaluate the public acceptance to the website Personal in-depth interviews with random customers will be made in order to evaluate the acceptance of the website and the service Personal in-depth interviews with random customers will be made in order to evaluate the acceptance of the website and the service

8. Requirements Analysis Hardware (computers, scanners, routers, etc) Hardware (computers, scanners, routers, etc) Motorcycles Motorcycles IT Specialists IT Specialists

9. Feasibility Study Technical feasibility: The technology to create a website is available The technology to create a website is available The hardware needed to implement the project is available The hardware needed to implement the project is available The people needed to make the Website are available at the local city (Monterrey, Mexico). The people needed to make the Website are available at the local city (Monterrey, Mexico).

10. Feasibility Study Economic Feasibility: The hardware total cost will be $5000 USD. The hardware total cost will be $5000 USD. Movies distribution is cheaper in Mexico compared to other countries due to cheap labor Movies distribution is cheaper in Mexico compared to other countries due to cheap labor Compare to other countries $6000 USD is a cheap price, due to cheap labor at Mexico. Compare to other countries $6000 USD is a cheap price, due to cheap labor at Mexico.

11. Feasibility Study Operational Feasibility: The project will allow the company to have characteristics that are not available today in Monterrey, Mexico The project will allow the company to have characteristics that are not available today in Monterrey, Mexico Customers will not have to drive to rent a movie Customers will not have to drive to rent a movie Customers can decide what movie they want to rent without having to go to the store to select, and can search by movie name or by actor Customers can decide what movie they want to rent without having to go to the store to select, and can search by movie name or by actor Customers will be able to rent all the movies they want by paying a monthly fee Customers will be able to rent all the movies they want by paying a monthly fee

12. Risk Management Strategy The project could take more labor hours than expected The project could take more labor hours than expected Customers will not use the website to rent videos Customers will not use the website to rent videos

13. Risk Assessment

14. Project Development