1. THE ASIA & PACIFIC SEED ASSOCIATION High Value Crops- The private Sector’s Perspective

2. A-P Area Perspective Most diversified region - race, language, geography, religion 21% of world’s arable land with 60% world’s population. Food security relies on seed security.

3. Global Mission Sustainable agriculture through the production and trade of quality seeds and planting materials for the world.

4. USA 5,700 Asia 8,800 Others 13,910 Global seed industry US$ 30,000 M Source - ISF

5. APSA Membership Status as of Feb 2007 Seed Associations 24 Government Agencies 29 Pubic and Private Seed Enterprises 269 Associate Members 88 Honorary Life Members 3 Candidate Members 2 Total 415

6. APSA Members’ Business Profile

7. Emergence of High Value Vegetables and Fruits in Asia Traditional crops o Weather conditions o Improvement of technology oExchange of knowledge oConsumer Demand High Value Crops

8. Concerns of the Private Sector Resources in research and development –Capacity building (trainings, facilities, etc) –Quality assurance –Consumer needs Germplasm Access (MTA, ITPGRFA) Government Support –Guidelines and regulations Phytosanitary, PVP, Import/export –Infrastructures and logistics Outreach Efforts –Farmers and consumers –Good farming practices –Environmental issues

9. Resources in Research and Development Germplasm enhancement AVRDC-vegetable IRRI, JAAS, CNHRRDC- rice CIMMYT,GEM- corn Trainings on Seed Testing Accreditation of laboratories in each country What APSA is Doing…

10. Germplasm Access FAO- MTA, ITPGRFA Government Support Harmonization of Phytosanitary Regulations in Asia IPR and other seed regulations Seed Industry Interaction/exchange of expertise Technical lab/field tours

11. Outreach Efforts Strengthening National Seed Associations –Direct link to farmers, consumers and national government APSA Member companies –Provide direct support to farmers Communication Tools –Asian Seed & Planting Material (Journal) –Country, Technical and Statistics Report –APSA website

12. 6-10 November Edsa Shangri-La Manila, Philippines